{"id":10572,"date":"2026-08-11T12:54:35","date_gmt":"2026-08-11T10:54:35","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?p=10572"},"modified":"2026-08-12T13:38:38","modified_gmt":"2026-08-12T11:38:38","slug":"jobs-to-be-done-channels-business-model-canvas","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-channels-business-model-canvas\/","title":{"rendered":"Jobs to Be Done and Channels in the Business Model Canvas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Jobs to Be Done podcast talk<\/strong>: applying customer interviews with The Wheel of Progress (WoP) analysis structure to the channel phases of business model design. Here&#8217;s how best to generate this valuable data and use it as the foundation for innovation in your company.<\/p>\n\n\n\n<a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/innovate-upgrade\/id1354901024?i=1000499741051\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/1e2OdjxfH4saLBcKCSwbvy?si=MgbW6YbzRUugaig2Z2XTMA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\" \/><\/a><a href=\"https:\/\/music.amazon.de\/podcasts\/4838bd28-7b97-4912-80cb-de39a6c75654\/episodes\/c3cffe52-98fd-4fc9-b3ff-9e9fceee1f66\/innovate-upgrade-jobs-to-be-done-und-kan%C3%A4le-im-business-model\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2932\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png\" alt=\"\" width=\"168\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-768x187.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE.png 826w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly96dW04cnkucG9kY2FzdGVyLmRlL29iZXJ3YXNzZXIucnNz\/episode\/cG9kLTVmYjkyZjZiM2QzMzY1MzQ3MTQ1NzM?sa=X&#038;ved=0CAUQkfYCahcKEwiYusj4vqqAAxUAAAAAHQAAAAAQDA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2934\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png\" alt=\"jobs to be done podcast\" width=\"162\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-1024x259.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-768x195.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x.png 1200w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a>\n\n\n\n<iframe src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/jobs-to-be-done-und-kan%C3%A4le-im-business-model\/id1354901024?i=1000499741051&amp;itsct=podcast_box&amp;itscg=30200\" height=\"175px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *;\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-top-left-radius: 10px; border-top-right-radius: 10px; border-bottom-right-radius: 10px; border-bottom-left-radius: 10px; background-color: transparent; background-position: initial initial; background-repeat: initial initial;\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-was-steckt-drin-im-interview-zum-kaffeekocher\">What&#8217;s in the interview about the coffee maker?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alexander Moths and Peter Rochel discuss the value of a customer interview for business model design. The focus here is on channels. The example: the <a href=\"https:\/\/oberwasser-consulting.de\/podcast043\/\">interview about the espresso maker (in German)<\/a> (from episode 003) and its analysis. In this episode, Alex and Peter show how espresso maker suppliers could put the results of the customer interview straight to work.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/cal.com\/peterrochel\/60-minuten-termin\" style=\"background-color:#0271a0\" target=\"_blank\" rel=\"noreferrer noopener\">Book an online meeting here<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wie-kommt-mein-produkt-zum-kunden\">How does my product reach the customer?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Kanalphasen_Businessmodel-min-1024x575.jpg\" alt=\"Jobs to Be Done channel phases in the Business Model Canvas\" class=\"wp-image-2279\" title=\"JTBD channel phases\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Kanalphasen_Businessmodel-min-1024x575.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Kanalphasen_Businessmodel-min-300x169.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Kanalphasen_Businessmodel-min-768x432.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Kanalphasen_Businessmodel-min-1536x863.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Kanalphasen_Businessmodel-min-2048x1151.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Channel Phase Model key of the WoP zooms right into the channels of the Business Model Canvas. Customer interviews give you exactly the information you need to radically improve your marketing and sales performance \u2013 at least <a href=\"https:\/\/oberwasser-consulting.de\/podcast042\/\">if you talk to the right people (in German)<\/a> and use a suitable interview structure. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-die-wop-jtbd-interview-einzelauswertung\">The WoP JTBD single-interview analysis <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"12124\" height=\"8735\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Auswertung_Kaffeekanne-Kopie-min.jpg\" alt=\"The Wheel of Progress Canvas Jobs to Be Done interview example: coffee maker\" class=\"wp-image-2236\"\/><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-d540479f-295d-45ee-8f5c-3e1df8498bc7\" href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Auswertung_Kaffeekanne.pdf\">The Wheel of Progress JTBD interview analysis: coffee pot<\/a><a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Auswertung_Kaffeekanne.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-d540479f-295d-45ee-8f5c-3e1df8498bc7\">Download<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-am-kundenfortschritt-ausrichten-so-geht-s\">Aligning your marketing with customer progress &#8211; here&#8217;s how:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer jobs and the 4 forces of progress (push, pull, anxiety and habit) determine what is relevant in each phase from the customer&#8217;s perspective \u2013 and what is not. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ein-schlussel-fur-jede-einzelne-phase\">A key for every single phase<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The interview analysis delivers valuable data you can use directly at every single step \u2013 from the product itself all the way to the referral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-interviewdaten-fur-marketing-und-vertrieb-verwenden\">Using interview data for marketing and sales:<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"798\" data-id=\"2246\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_01-min-1.jpg\" alt=\"\" class=\"wp-image-2246\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_01-min-1.jpg 518w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_01-min-1-195x300.jpg 195w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"798\" data-id=\"2248\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_02-min-1.jpg\" alt=\"\" class=\"wp-image-2248\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_02-min-1.jpg 502w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_02-min-1-189x300.jpg 189w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"798\" data-id=\"2250\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_03-min-1.jpg\" alt=\"\" class=\"wp-image-2250\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_03-min-1.jpg 498w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_03-min-1-187x300.jpg 187w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"798\" data-id=\"2252\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_04-min.jpg\" alt=\"\" class=\"wp-image-2252\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_04-min.jpg 502w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_04-min-189x300.jpg 189w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"596\" data-id=\"2282\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_05-min-1.jpg\" alt=\"\" class=\"wp-image-2282\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_05-min-1.jpg 382w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelOfProgress_Kanalphasen_05-min-1-192x300.jpg 192w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"tel:+4922116903859\" style=\"background-color:#0376a8\">What do you think about it? Leave us your comment on our voicemail +49 221 16903859<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how the Jobs to Be Done method and strategic business development shape the purchase decision for coffee pot spare parts. Discover innovative ways to strengthen sustainability and customer loyalty.<\/p>\n","protected":false},"author":2,"featured_media":2280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-description":"","footnotes":""},"categories":[1403],"tags":[1335,1295,1310],"class_list":["post-10572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-business-model-design-en","tag-jtbd-en-2","tag-wop-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jobs to Be Done and Channels in the Business Model Canvas &#8226; Oberwasser Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-channels-business-model-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jobs to Be Done and Channels in the Business Model Canvas\" \/>\n<meta property=\"og:description\" content=\"Learn how the Jobs to Be Done method and strategic business development shape the purchase decision for coffee pot spare parts. Discover innovative ways to strengthen sustainability and customer loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-channels-business-model-canvas\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T10:54:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T11:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2020\/11\/WheelofProgress_Kanalphasen_Businessmodel-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Rochel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Rochel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-channels-business-model-canvas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-channels-business-model-canvas\\\/\"},\"author\":{\"name\":\"Peter Rochel\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/#peter-rochel\"},\"headline\":\"Jobs to Be Done and Channels in the Business Model Canvas\",\"datePublished\":\"2026-08-11T10:54:35+00:00\",\"dateModified\":\"2026-08-12T11:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-channels-business-model-canvas\\\/\"},\"wordCount\":273,\"image\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-channels-business-model-canvas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/WheelofProgress_Kanalphasen_Businessmodel-min-scaled.jpg\",\"keywords\":[\"Business Model Design\",\"JTBD\",\"WoP\"],\"articleSection\":[\"Podcast Innovate+Upgrade\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-channels-business-model-canvas\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-channels-business-model-canvas\\\/\",\"name\":\"Jobs to Be Done and Channels in the Business Model Canvas &#8226; 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