{"id":10568,"date":"2026-08-11T12:54:45","date_gmt":"2026-08-11T10:54:45","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?p=10568"},"modified":"2026-08-11T12:58:54","modified_gmt":"2026-08-11T10:58:54","slug":"forces-in-the-jobs-to-be-done-model","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/forces-in-the-jobs-to-be-done-model\/","title":{"rendered":"Forces in the Jobs to be Done Model"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/Keyvisuals-Forces-Shots.001-min-1024x576.jpeg\" alt=\"\" class=\"wp-image-3229\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/Keyvisuals-Forces-Shots.001-min-1024x576.jpeg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/Keyvisuals-Forces-Shots.001-min-300x169.jpeg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/Keyvisuals-Forces-Shots.001-min-768x432.jpeg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/Keyvisuals-Forces-Shots.001-min-1536x864.jpeg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/Keyvisuals-Forces-Shots.001-min.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-die-kr-fte-des-fortschritts\">The forces of progress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In just under six minutes, Peter Rochel gets to the heart of what this central element of a Job to be Done is all about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diesen-podcast-shot-direkt-hier-anh-ren\">Listen to this podcast shot right here<\/h2>\n\n\n\n<iframe src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/kr%C3%A4fte-im-jobs-to-be-done-modell\/id1354901024?i=1000525296045&amp;itsct=podcast_box_player&amp;itscg=30200&amp;ls=1&amp;theme=auto\" height=\"175px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *;\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-top-left-radius: 10px; border-top-right-radius: 10px; border-bottom-right-radius: 10px; border-bottom-left-radius: 10px; background-color: transparent;\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-berall-zu-h-ren-wo-es-podcasts-gibt\">Available wherever you get your podcasts:<\/h3>\n\n\n\n<a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/kr\u00e4fte-im-jobs-to-be-done-modell\/id1354901024?i=1000525296045\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\"><\/a><a href=\"https:\/\/open.spotify.com\/episode\/1zUpf4tvtCzvYt0BXaQbb5\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\"><\/a><a href=\"https:\/\/music.amazon.de\/podcasts\/4838bd28-7b97-4912-80cb-de39a6c75654\/episodes\/9b065fd0-5b55-4340-88f8-3bd38f37d6e4\/innovate-upgrade-kr\u00e4fte-im-jobs-to-be-done-modell\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2932\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png\" alt=\"\" width=\"168\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-768x187.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE.png 826w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly96dW04cnkucG9kY2FzdGVyLmRlL29iZXJ3YXNzZXIucnNz\/episode\/cG9kLWIwZjY5NTMzOTc3NjE4MGRkZTI1ZDFlN2ZhOTg?sa=X&#038;ved=0CAUQkfYCahcKEwi4laTb7sH8AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2934\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png\" alt=\"jobs to be done podcast\" width=\"162\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-1024x259.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-768x195.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x.png 1200w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a>\n\n\n\n<p class=\"wp-block-paragraph\">00:00 Intro<br>00:19 Pains, gains, forces<br>00:36 Direction of effect<br>01:25 Gains and problems<br>01:31 Measurable?<br>02:54 Finding the forces<br>05:44 Get out<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"tel:+4922116903859\" style=\"background-color:#0376a8\">What do you think about it? Leave us your comment on our voicemail +49 221 16903859<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-den-jobs-to-be-done-podcast-gibt-es-berall-hier-kostenlos-zu-abonnieren\">Subscribe to the Jobs to be Done podcast free of charge on any of these platforms:<\/h4>\n\n\n\n<a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/innovate-upgrade\/id1354901024?mt=2\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\"\/><\/a><a href=\"https:\/\/open.spotify.com\/show\/3SqBnkjyuW2RPfUIZXgA06\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\"\/><\/a><a href=\"https:\/\/music.amazon.de\/podcasts\/4838bd28-7b97-4912-80cb-de39a6c75654\/INNOVATEUPGRADE\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2932\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png\" alt=\"\" width=\"168\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-768x187.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE.png 826w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly96dW04cnkucG9kY2FzdGVyLmRlL29iZXJ3YXNzZXIucnNz\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2934\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png\" alt=\"jobs to be done podcast\" width=\"162\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-1024x259.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-768x195.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x.png 1200w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-zentrales-element-des-kunden-jobs\">A central element of the customer job<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Forces are one of three central elements of a <a href=\"https:\/\/oberwasser-consulting.de\/en\/the-job-to-be-done-jtbd\/\">Job to be Done<\/a> and of <a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-free-tools\/\">The Wheel of Progress JTBD Canvas<\/a> \u2013 alongside <a href=\"https:\/\/oberwasser-consulting.de\/en\/trigger-events-jtbd-progress-cycle\/\">events<\/a> and the limiting context. Forces are the emotionally charged drivers of \u2013 or brakes on \u2013 progress and change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We divide forces into two main categories, each with three specific groups. To fully understand a Job to be Done and the desire for progress, you always need all six forces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pain-gain-problem-oder-gewinn\">Pain, gain, problem or benefit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, it is an emotional force that relates to a task to be done \u2013 the Job to be Done. So there are no jobs without forces, and no forces without jobs. We first divide forces into two main groups: problems and benefits (pains and gains), often also referred to as customer pains and customer gains. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"883\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/06\/Keyvisuals-Forces_4x4.002-1024x883.jpg\" alt=\"\" class=\"wp-image-3332 size-full\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/06\/Keyvisuals-Forces_4x4.002-1024x883.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/06\/Keyvisuals-Forces_4x4.002-300x259.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/06\/Keyvisuals-Forces_4x4.002-768x663.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/06\/Keyvisuals-Forces_4x4.002-1536x1325.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/06\/Keyvisuals-Forces_4x4.002-2048x1767.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\" style=\"font-size:23px\"><em>If a characteristic feels pleasant, it belongs to the category of customer gains. Unpleasant characteristics belong to the customer pains. <\/em><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wirkrichtung-und-forces-of-progress\">Direction of effect and the forces of progress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Forces can also have a specific direction of effect. Both pains and gains can either promote progress \u2013 the switch to new solutions \u2013 or work against it. Accordingly, the gains are divided into pull and habit, and the pains into push and anxiety. Push and pull drive progress, or at least the switch; habit and anxiety work against it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pains and gains can also contain criteria that customers use to recognise improvement or deterioration in relation to the Job to be Done. In this case, we speak of expected results, or desired outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Wheel of Progress Canvas always contains all the forces relating to the Jobs to be Done. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forces are one of three central elements of a Job to be Done and of The Wheel of Progress JTBD Canvas \u2013 alongside events and the limiting context. They are the emotionally charged drivers of \u2013 or brakes on \u2013 progress and change.<\/p>\n","protected":false},"author":2,"featured_media":3230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"1","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":""},"categories":[1403],"tags":[1295,1405,1310],"class_list":["post-10568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-jtbd-en-2","tag-shot-en","tag-wop-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Forces in the Jobs to be Done Model &#8226; Oberwasser Consulting<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forces in the Jobs to be Done Model\" \/>\n<meta property=\"og:description\" content=\"Forces are one of three central elements of a Job to be Done and of The Wheel of Progress JTBD Canvas \u2013 alongside events and the limiting context. 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