{"id":9,"date":"2019-03-08T13:13:19","date_gmt":"2019-03-08T12:13:19","guid":{"rendered":"http:\/\/oberwasser-consulting.de\/?page_id=9"},"modified":"2026-08-10T21:27:39","modified_gmt":"2026-08-10T19:27:39","slug":"get-ready-for-the-vuca-world","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/","title":{"rendered":"Customer-centred innovation with the jobs-to-be-done method"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Understand what really drives your customers &#8211; and work with us to develop products, offers and strategies that enable real progress. With the Jobs-to-be-Done (JTBD) approach, we create clarity where others only guess. <\/strong><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-jtbd\">Why JTBD?<\/h2>\n\n<p class=\"wp-block-paragraph\">Innovation and transformation are only sustainable if they are aligned with the actual progress of customers.<br\/><strong>Jobs to Be Done (JTBD)<\/strong> is currently the most precise method for recognising <em>when<\/em>, <em>why<\/em> and <em>for what<\/em> customers really buy, switch or remain loyal.<\/p>\n\n<p class=\"wp-block-paragraph\">With JTBD, we enable you to gain clarity about real customer needs &#8211; and translate this insight into effective innovation, focussed communication and stable business models.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-das-relevant-ist\">Why this is relevant<\/h2>\n\n<p class=\"wp-block-paragraph\">In the end, only one person decides on the success of your company:<br\/><strong>the customer.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Wer versteht, welchen Fortschritt er oder sie anstrebt \u2013 und was diesen Fortschritt heute verhindert \u2013,<br\/>kann Produkte entwickeln, die wirklich gekauft, Marken aufbauen, die erinnern werden,<br\/>und Services anbieten, die Menschen weiterbringen.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-wir-tun\">What we do<\/h2>\n\n<p class=\"wp-block-paragraph\">Whether as a <strong>sparring partner for research &amp; strategy<\/strong>, as a <strong>trainer &amp; companion<\/strong> in JTBD processes or with an <strong>all-round carefree package for customer insights and innovation<br\/><\/strong>we provide the foundations so that your teams can act in a customer-centric way &#8211; and your business model becomes future-proof.<\/p>\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-trainings-and-workshops\/\">Learn more about our formats<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understand what really drives your customers &#8211; and work with us to develop products, offers and strategies that enable real progress. With the Jobs-to-be-Done (JTBD) approach, we create clarity where others only guess. Why JTBD? Innovation and transformation are only sustainable if they are aligned with the actual progress of customers.Jobs to Be Done (JTBD) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10549,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Customer-centred innovation with the Jobs-to-be-Done method: Successfully aligning product development, marketing and strategy with Oberwasser Consulting.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/08\/OC_2026_Sail_ThresholdCut_16x9_2560x1440_EN_v01.webp","_yoast_wpseo_opengraph-image-id":"10549","footnotes":""},"class_list":["post-9","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer-centred innovation with the jobs-to-be-done method &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Customer-centred innovation with the Jobs-to-be-Done method: Successfully aligning product development, marketing and strategy with Oberwasser Consulting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer-centred innovation with the jobs-to-be-done method\" \/>\n<meta property=\"og:description\" content=\"Customer-centred innovation with the Jobs-to-be-Done method: Successfully aligning product development, marketing and strategy with Oberwasser Consulting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T19:27:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/08\/OC_2026_Sail_ThresholdCut_16x9_2560x1440_EN_v01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\",\"name\":\"Customer-centred innovation with the jobs-to-be-done method &#8226; 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