{"id":8212,"date":"2025-04-10T17:50:48","date_gmt":"2025-04-10T15:50:48","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/strategy-innovation-bitcoin\/"},"modified":"2026-10-25T20:45:31","modified_gmt":"2026-10-25T19:45:31","slug":"strategy-innovation-bitcoin","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/strategy-innovation-bitcoin\/","title":{"rendered":"Working with us: where do you start?"},"content":{"rendered":"\n<div id=\"oc-redesign\">\n<style>\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\nbody:has(#oc-redesign) #hero-scene{display:none!important;}\nbody:has(#oc-redesign) .archive-container .content-col>h1{display:none!important;}\nbody:has(#oc-redesign) .archive-container{padding-top:0!important;}\n#oc-redesign{\n  --navy:#0F2C4A; 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Which message sells? The answer lies in what real buyers have been through.<\/p>\n    <p class=\"lead\">Two ways in, each a single engagement at a fixed price. After that, you decide afresh whether to go further.<\/p>\n  <\/div>\n<\/section>\n\n<!-- 2 Two doors -->\n<section class=\"abschnitt stufen fb\">\n  <div class=\"wrap raster\">\n    <div class=\"stufe\">\n      <p class=\"frage\">Do new customers find us when they ask <strong>ChatGPT<\/strong>?<\/p>\n      <p class=\"nutzen\">You see who gets named for your customers\u2019 questions \u2013 and you get the plan for getting out in front.<\/p>\n      <ul class=\"eck\">\n        <li>7 answer engines<\/li>\n        <li>Report in 4 working days<\/li>\n        <li>no access needed, nothing to prepare<\/li>\n      <\/ul>\n      <h3>Positioning Assessment<\/h3>\n      <p class=\"preiszeile\"><span class=\"klein\">Fixed price \u00b7 credited in full if you book an implementation tier within three months<\/span><\/p>\n      <div class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/en\/positioning-assessment\/\">See the Positioning Assessment \u2192<\/a><\/div>\n      <p class=\"unterzeile klein\">&nbsp;<\/p>\n    <\/div>\n\n    <div class=\"stufe\">\n      <p class=\"frage\">Your assumptions on one sheet. Next to them, a real purchase. You see which of them <strong>hold<\/strong>.<\/p>\n      <p class=\"nutzen\">A real buyer in an interview, checked against your assumptions.<\/p>\n      <ul class=\"eck\">\n        <li>1 interview with someone who recently bought and used, for the first time, something that solves the same problem as your offer \u2013 from you or elsewhere<\/li>\n        <li>Finding 2 working days after the interview<\/li>\n      <\/ul>\n      <h3>Buying-Reason Finding<\/h3>\n      <p class=\"preiszeile\"><span class=\"klein\">Fixed price \u00b7 credited in full if you commission the sprint within 30 days<\/span><\/p>\n      <div class=\"cta\"><a class=\"knopf zwei\" href=\"https:\/\/oberwasser-consulting.de\/en\/buying-reason-finding\/\">See the Buying-Reason Finding \u2192<\/a><\/div>\n      <p class=\"unterzeile klein\">Already conducted the interviews yourself? <a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/buying-reason-analysis\/\">Buying-Reason Analysis \u2192<\/a><\/p>\n    <\/div>\n\n    <p class=\"unterzeile klein\" style=\"grid-column:1\/13;margin-top:20px\">Is the planning meeting already in the diary? Then the <a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint belongs before it \u2192<\/a><\/p>\n    <p class=\"kette lead\">Prefer to talk first? <a class=\"textlink\" href=\"https:\/\/cal.com\/peterrochel\/intro-call-with-peter-rochel-jtbd-project\">15 minutes with Peter \u2192<\/a><\/p>\n  <\/div>\n<\/section>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>First step The next planning meeting.And you know what lands. Which idea meets real demand? Which message sells? The answer lies in what real buyers have been through. Two ways in, each a single engagement at a fixed price. After that, you decide afresh whether to go further. 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