{"id":8212,"date":"2025-04-10T17:50:48","date_gmt":"2025-04-10T15:50:48","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/strategy-innovation-bitcoin\/"},"modified":"2026-09-27T19:09:11","modified_gmt":"2026-09-27T17:09:11","slug":"strategy-innovation-bitcoin","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/strategy-innovation-bitcoin\/","title":{"rendered":"Strategy, innovation, Bitcoin."},"content":{"rendered":"\n<div id=\"oc-redesign\">\n<style>\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\nbody:has(#oc-redesign) #hero-scene{display:none!important;}\nbody:has(#oc-redesign) .archive-container .content-col>h1{display:none!important;}\nbody:has(#oc-redesign) .archive-container{padding-top:0!important;}\n#oc-redesign 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.betrag{font-size:var(--fs-num);line-height:1;letter-spacing:-.03em;font-weight:300;color:var(--navy);margin-top:28px;font-variant-numeric:tabular-nums}\n#oc-redesign .stufe .einheit{margin-top:10px;color:var(--navy)}\n#oc-redesign .stufe .satz{margin-top:24px;max-width:520px;color:var(--navy);font-weight:600}\n#oc-redesign .stufe ul.eck{list-style:none;margin-top:20px;border-top:1px solid var(--linie);max-width:520px}\n#oc-redesign .stufe ul.eck li{padding:10px 0;border-bottom:1px solid var(--linie)}\n#oc-redesign .stufe .fuer{margin-top:20px;max-width:520px}\n#oc-redesign .stufe .cta{margin-top:auto;padding-top:32px;gap:24px}\n#oc-redesign .knopf.zwei{background:transparent;color:var(--navy);box-shadow:inset 0 0 0 1.5px var(--navy)}\n#oc-redesign .stufe .textlink{color:var(--navy);text-decoration-color:var(--hyper)}\n#oc-redesign .nebenweg{grid-column:1\/13;margin-top:56px;padding-top:24px;border-top:1px solid var(--linie)}\n#oc-redesign .nebenweg a{color:var(--navy);text-decoration:underline;text-decoration-color:var(--hyper);text-underline-offset:4px;text-decoration-thickness:1px;white-space:nowrap}\n#oc-redesign .wahl{border-top:1px solid var(--linie)}\n#oc-redesign .wahl h2{font-size:40px;margin-bottom:48px}\n@media (max-width:760px){#oc-redesign .stufen h2{margin-bottom:36px}\n#oc-redesign .stufe{margin-bottom:56px}\n#oc-redesign .stufe .cta{padding-top:24px}\n#oc-redesign .nebenweg{margin-top:8px}\n#oc-redesign .wahl h2{font-size:28px;margin-bottom:32px}}\n#oc-redesign .format .inhalt.offen{margin-top:14px;max-width:720px}\n#oc-redesign .format .inhalt.offen ul{margin:6px 0 0 20px}\n<\/style>\n<!-- 1 Kopf kompakt -->\n<section class=\"navy schritt-kopf fb\">\n  <div class=\"wrap\">\n    <p class=\"ort klein\">Strategy, innovation, Bitcoin.<\/p>\n    <h1 id=\"h-was-passt-fur-dich\">What works for you?<\/h1>\n    <p class=\"lead\">Here you will now find the specific opportunities for collaboration &#8211; bookable directly or individually.<\/p>\n    <div class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/en\/positioning-assessment\/\">Book your assessment<\/a><a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/contact\/\">Get in touch<\/a><\/div>\n  <\/div>\n<\/section>\n\n<!-- 2 Die Wahl: zwei Stufen (Vorbild DE 8188, Peter-Entscheid A+ 25.09.2026) \u2013 Wortlaut aus \/en\/positioning-assessment\/ und \/en\/customer-insights-sprint\/ -->\n<section class=\"abschnitt stufen fb\">\n  <div class=\"wrap raster\">\n    <h2 id=\"stufen\">You start where it makes sense for you.<\/h2>\n\n    <div class=\"stufe\">\n      <h3>Positioning Assessment<\/h3>\n      <p class=\"betrag\">\u20ac1,900<\/p>\n      <p class=\"einheit klein\">net, fixed price<\/p>\n      <p class=\"satz\">You know where you stand \u2013 and what is stopping you from being named.<\/p>\n      <ul class=\"eck\">\n        <li>7 answer engines<\/li>\n        <li>4 working days to your report<\/li>\n        <li>No access needed \u00b7 nothing to prepare \u00b7 fully credited if you go on to implementation<\/li>\n      <\/ul>\n      <p class=\"fuer\">For you if you want to know first whether this is worth it at all.<\/p>\n      <div class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/en\/positioning-assessment\/#process\">How the check works \u2192<\/a><\/div>\n    <\/div>\n\n    <div class=\"stufe\">\n      <h3>Customer Insights Sprint<\/h3>\n      <p class=\"betrag\">from \u20ac16,500<\/p>\n      <p class=\"einheit klein\">net, fixed scope<\/p>\n      <p class=\"satz\">Solve what really drives your customers \u2013 visibly better than anyone else.<\/p>\n      <ul class=\"eck\">\n        <li>~4 weeks to a decision<\/li>\n        <li>8\u201312 in-depth JTBD interviews with real buyers and non-buyers \u2013 recruiting included<\/li>\n      <\/ul>\n      <p class=\"fuer\">A maximum of six sprints per year: if your decision has a deadline, an early start pays off.<\/p>\n      <div class=\"cta\"><a class=\"knopf zwei\" href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/#methode\">How the sprint works<\/a><a class=\"textlink\" href=\"https:\/\/cal.com\/peterrochel\/intro-call-with-peter-rochel-jtbd-project\">intro call in English (15 min)<\/a><\/div>\n    <\/div>\n\n    <p class=\"nebenweg\"><strong>Prefer to talk first?<\/strong> 20 minutes, free of charge: <a href=\"https:\/\/cal.com\/peterrochel\/positioning-assessment-questions\">book a short call<\/a> \u2013 or phone us: <a href=\"tel:+4922116841669\">+49 221 1684 1669<\/a>.<\/p>\n  <\/div>\n<\/section>\n\n<!-- 3 Weitere Formate (Altinhalt, tiefer gesetzt) -->\n<section class=\"abschnitt wahl fb\">\n  <div class=\"wrap raster\">\n    <h2 id=\"h-formate-amp-optionen\">Formats &amp; options<\/h2>\n\n    <nav class=\"wegweiser\" aria-label=\"What works for you?\">\n      <ol>\n        <li><span class=\"nr\">01<\/span><span>You need 1:1 clarity of thought \u2192 <strong><a href=\"https:\/\/cal.com\/peterrochel\">Quick sparring<\/a><\/strong><\/span><\/li>\n        <li><span class=\"nr\">02<\/span><span>You want to solve an innovation problem with your team \u2192 <strong><a href=\"mailto:hallo@oberwasser-consulting.de?subject=Workshoprequest\">Workshop<\/a><\/strong><\/span><\/li>\n        <li><span class=\"nr\">03<\/span><span>You are looking for impulses that work \u2192 <strong><a href=\"mailto:hallo@oberwasser-consulting.de?subject=Speaker%20Request%20Peter%20Rochel\">Keynote<\/a><\/strong><\/span><\/li>\n        <li><span class=\"nr\">04<\/span><span>You want long-term strategic foresight \u2192 <strong><a href=\"mailto:hallo@oberwasser-consulting.de?subject=Advisory%20Board%20Peter%20Rochel\">Advisory board (on request)<\/a><\/strong><\/span><\/li>\n      <\/ol>\n    <\/nav>\n\n    <div class=\"formate\">\n      <div class=\"format\">\n        <h3 id=\"h-quick-sparring-online-direkt-buchbar\">Quick Sparring (online) &#8211; bookable directly<\/h3>\n        <table class=\"preistabelle\">\n          <tbody>\n            <tr><th>Duration<\/th><th>Link<\/th><\/tr>\n            <tr><td>60 Min<\/td><td><a href=\"https:\/\/cal.com\/peterrochel\/quick-sparring\">\u2192 Booking<\/a><\/td><\/tr>\n            <tr><td>90 Min<\/td><td><a href=\"https:\/\/cal.com\/peterrochel\/innovation-quick-sparring-90\">\u2192 Booking<\/a><\/td><\/tr>\n            <tr><td>120 Min<\/td><td><a href=\"https:\/\/cal.com\/peterrochel\/innovation-quick-sparring-120\">\u2192 Booking<\/a><\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n\n      <div class=\"format\">\n        <h3 id=\"h-kostenloses-kennenlerngesprach-10-min\">Free introductory meeting (10 min)<\/h3>\n        <p class=\"satz\">Still not sure if it&#8217;s a good fit?<\/p>\n        <p class=\"weiter\"><a href=\"https:\/\/cal.com\/peterrochel\/virtualcoffee\">\u2192 Book Virtual Coffee<\/a><\/p>\n      <\/div>\n\n      <div class=\"format\">\n        <div class=\"kopfzeile\"><h3 id=\"h-workshops-amp-jtbd-sprints\">Workshops &amp; JTBD Sprints<\/h3><span class=\"preis\">Price on request<\/span><\/div>\n        <p class=\"weiter\"><a href=\"mailto:hallo@oberwasser-consulting.de?subject=Workshoprequest\">Request a workshop<\/a><\/p>\n        <div class=\"inhalt offen\">\n            <ul>\n              <li>Intensive, results-orientated, interactive<\/li>\n              <li>Clear output: validated customer needs, innovative product concepts, viable business models<\/li>\n              <li>Ideal for teams (product management, marketing, strategy)<\/li>\n            <\/ul>\n          <\/div>\n      <\/div>\n\n      <div class=\"format\">\n        <div class=\"kopfzeile\"><h3 id=\"h-keynotes-amp-impulsvortrage\">Keynotes &amp; keynote speeches<\/h3><span class=\"preis\">Fee from <strong>\u20ac 4,000<\/strong>, incl. preparation<\/span><\/div>\n        <p class=\"weiter\"><a href=\"mailto:hallo@oberwasser-consulting.de?subject=Speaker%20Request%20Peter%20Rochel\">Request a keynote<\/a><\/p>\n        <div class=\"inhalt offen\">\n            <ul>\n              <li>Topics: Innovation, JTBD, Bitcoin &amp; AI as a strategic opportunity<\/li>\n              <li>No standard lectures, but impulses with a lasting effect<\/li>\n            <\/ul>\n          <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- 4 Zweite Ebene -->\n<section class=\"grau hintergrund fb\">\n  <div class=\"wrap raster\">\n    <div class=\"spalte\">\n      <details class=\"mehr\">\n        <summary><h2 id=\"h-direkt-buchbar-peter-rochel-fur-sparring-workshops-amp-keynotes\">Directly bookable: Peter Rochel for sparring, workshops &amp; keynotes<\/h2><\/summary>\n        <div class=\"inhalt\">\n          <p>Peter Rochel is a trilingual Jobs-to-be-Done consultant based in Cologne, Germany, advising in German, English and Spanish. Since 2006 he has led more than 700 client projects and created the JTBD Innovation Framework. He works with managers and teams on strategic innovation, JTBD, Bitcoin and AI.<\/p>\n          <p>Book Peter Rochel directly for sparring, workshops or keynotes on strategic innovation, Jobs to Be Done, Bitcoin and AI. As an internationally sought-after expert, he supports managers and teams in understanding real customer needs, utilising disruptive technologies sensibly and developing market-effective business models. Book an appointment now &#8211; or get to know him virtually.<\/p>\n          <p>Do you want to ensure that your products, services and business models deliver exactly what customers really need?<br>Then you&#8217;ve come to the right place.<\/p>\n          <p>Since 2006, I have been supporting CEOs, founders and management teams in building strategic innovation systems, establishing radical customer centricity and effectively using disruptive technologies such as <strong>Bitcoin and artificial intelligence (AI)<\/strong> to achieve their goals. No bullshit bingo, but measurable progress.<\/p>\n          <p>Have you landed here via my personal page? Then you already know what I&#8217;m all about.<br>Here you will now find the specific opportunities for collaboration &#8211; bookable directly or individually.<\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"mehr\">\n        <summary><h2 id=\"h-warum-mit-mir-arbeiten\">Why work with me?<\/h2><\/summary>\n        <div class=\"inhalt\">\n          <ul>\n            <li>Develops own, tried and tested methods (e.g. <a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-jtbd-understanding-customers-enabling-innovation\/the-jtbd-innovation-framework\/\">JTBD Innovation Framework<\/a>,<a href=\"https:\/\/oberwasser-consulting.de\/en\/wheel-of-progress-canvas-making-customer-needs-visible-and-managing-innovation-in-a-targeted-manner\/\"> Wheel of Progress<\/a>)<\/li>\n            <li><a href=\"https:\/\/oberwasser-consulting.de\/en\/about\/clients\/\">Experience with 700+<\/a> companies (SMEs to corporations)<\/li>\n            <li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/\">Practical knowledge:<\/a> Real transformation instead of theoretical concepts<\/li>\n          <\/ul>\n        <\/div>\n      <\/details>\n\n      <details class=\"mehr\">\n        <summary><h2 id=\"h-lass-uns-sprechen\">Let&#8217;s talk!<\/h2><\/summary>\n        <div class=\"inhalt\">\n          <p><strong>Ready? Then let&#8217;s get started. <\/strong> Save yourself the back and forth &#8211; book your appointment directly online.<\/p>\n          <p><a href=\"https:\/\/cal.com\/peterrochel\">\u2192 Book an appointment (cal.com\/peterrochel)<\/a><\/p>\n          <p>Or: <a href=\"https:\/\/oberwasser-consulting.de\/en\/contact\/\">\u2192 Get in touch<\/a><\/p>\n          <p class=\"zitat\">\u2018You don&#8217;t need an innovation lab &#8211; you need clarity about what really moves your customers.\u2019<\/p>\n        <\/div>\n      <\/details>\n\n      <p class=\"marke-hinweis klein\"><em>The Wheel of Progress\u00ae was developed in 2019 by Eckhart B\u00f6hme and Peter Rochel. The name is a registered word mark held by Eckhart B\u00f6hme in Germany and the European Union.<\/em><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Strategy, innovation, Bitcoin. What works for you? Here you will now find the specific opportunities for collaboration &#8211; bookable directly or individually. Book your assessmentGet in touch You start where it makes sense for you. Positioning Assessment \u20ac1,900 net, fixed price You know where you stand \u2013 and what is stopping you from being named. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10552,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Book directly: Sparring, workshops & keynotes with Peter Rochel \u2013 for real innovation, customer centricity & Bitcoin expertise. 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