{"id":7907,"date":"2025-04-05T21:26:33","date_gmt":"2025-04-05T19:26:33","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/"},"modified":"2026-08-10T16:45:58","modified_gmt":"2026-08-10T14:45:58","slug":"jtbd-case-studies-understanding-customers-measurably-increasing-success","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/","title":{"rendered":"JTBD Case Studies: Understanding customers &amp; measurably increasing success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Our JTBD case studies show how B2C start-ups and B2B SMEs decipher real customer needs in order to make marketing, sales and business models more successful in the long term. Learn from real-life job-to-be-done examples and discover what happens when companies really understand their customers. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-case-studies-mit-der-jtbd-methode\">Why case studies with the JTBD method?<\/h2>\n\n<p class=\"wp-block-paragraph\">The Jobs-to-be-Done method (JTBD) is not a theoretical model. It is a practical framework with which companies can become measurably more successful &#8211; whether in marketing, sales, product development or strategy. <\/p>\n\n<p class=\"wp-block-paragraph\">Our JTBD case studies show you specific practical examples of how:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>a B2C start-up with a small budget <strong>achieved 5\u00d7 more sales<\/strong>,<\/li>\n\n\n\n<li>a medium-sized IT service provider <strong>completely repositioned its business model<\/strong>,<\/li>\n\n\n\n<li>technical solutions became real customer results.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-jtbd-beispiele-unsere-projekte-im-uberblick\">JTBD examples: Our projects at a glance<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-mantrafant-5-mehr-verkaufe-mit-jtbd-b2c-startup\">\ud83d\udecd\ufe0f Mantrafant: 5\u00d7 more sales with JTBD (B2C startup)<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"918a90\" data-has-transparency=\"false\" style=\"--dominant-color: #918a90;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/jtbd-case-study-mantrafant-header-neu-1024x288.webp\" alt=\"JTBD Case Study Mantrafant yoga mat - 5-fold increase in sales through customer-centred communication\" class=\"wp-image-7704 not-transparent\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/jtbd-case-study-mantrafant-header-neu-1024x288.webp 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/jtbd-case-study-mantrafant-header-neu-300x84.webp 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/jtbd-case-study-mantrafant-header-neu-768x216.webp 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/jtbd-case-study-mantrafant-header-neu-1536x432.webp 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/jtbd-case-study-mantrafant-header-neu-2048x576.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry<\/strong>: Consumer goods \/ Yoga mats<\/li>\n\n\n\n<li><strong>Type of company<\/strong>: Start-up, direct sales, e-commerce<\/li>\n\n\n\n<li><strong>Goal<\/strong>: More sales through targeted adaptation of product communication to actual customer needs and buying motives<\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/en\/fivefold-increase-in-sales-with-the-jtbd-method-the-mantrafant-success-story\/\">To the JTBD case study \u2192<\/a><\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u2018The jobs-to-be-done interviews have completely changed our perspective. We now speak the language of our customers.\u2019<\/em><\/p>\n<\/blockquote>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-armour-mit-jtbd-neue-markte-erschliessen-b2b-mittelstand\">\ud83d\udd10 Digital Armour: Opening up new markets with JTBD (B2B SMEs)<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry<\/strong>: IT services \/ cybersecurity<\/li>\n\n\n\n<li><strong>Type of company<\/strong>: Medium-sized company, B2B<\/li>\n\n\n\n<li><strong>Goal<\/strong>: Strategic repositioning and development of new markets through a JTBD-based value proposition<\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/03\/Digital-Armour-Mit-JTBD-zum-Cybersecurity-Marktfuhrer_FIN.pdf\">To the JTBD case study \u2192<\/a><\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u2018We thought we were selling security. In fact, our customers buy trust and visibility &#8211; that has changed everything.\u2019<\/em><\/p>\n<\/blockquote>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-gemeinsamkeiten-amp-unterschiede-b2b-vs-b2c\">Similarities &amp; differences (B2B vs. B2C)<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th><strong>Mantrafant (B2C)<\/strong><\/th><th><strong>Digital Armour (B2B)<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Company size<\/strong><\/td><td>Startup<\/td><td>Middle class<\/td><\/tr><tr><td><strong>Market model<\/strong><\/td><td>Direct sales (e-commerce)<\/td><td>Consulting &amp; IT services<\/td><\/tr><tr><td><strong>Main objective<\/strong><\/td><td>Increase conversion rate<\/td><td>Strategically realigning the business model<\/td><\/tr><tr><td><strong>JTBD effect<\/strong><\/td><td>Better customise product communication for customers<\/td><td>New value proposition and better customer loyalty<\/td><\/tr><tr><td><strong>Result<\/strong><\/td><td>5\u00d7 more sales<\/td><td>New subsidiary &amp; market growth<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-kundenbedurfnisse-verstehen-was-du-aus-diesen-cases-lernen-kannst\">Understanding customer needs: What you can learn from these cases<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>JTBD works regardless of company size or sector.<\/li>\n\n\n\n<li>The method delivers measurable results &#8211; from better marketing to strategic repositioning.<\/li>\n\n\n\n<li>The decisive factor is having the courage to question your own assumptions and decipher genuine customer motivations.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\" id=\"h-nutze-das-jtbd-framework-auch-fur-dein-unternehmen\">Use the JTBD framework for your company too!<\/h2>\n\n<p class=\"wp-block-paragraph\">Do you want to find out how JTBD can make your company more successful?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u27a1\ufe0f <a href=\"https:\/\/cal.com\/peterrochel\">Book your free initial consultation here<\/a><\/li>\n\n\n\n<li>\u27a1\ufe0f Discover our JTBD Customer Insights Sprint \u2192<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our JTBD case studies show how B2C start-ups and B2B SMEs decipher real customer needs in order to make marketing, sales and business models more successful in the long term. Learn from real-life job-to-be-done examples and discover what happens when companies really understand their customers. Why case studies with the JTBD method? The Jobs-to-be-Done method [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9517,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"JTBD case studies for B2B and B2C: Find out how companies use Jobs-to-be-Done to decode their customer needs and measurably improve success.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":""},"class_list":["post-7907","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>JTBD Case Studies: Understanding customers &amp; measurably increasing success &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"JTBD case studies for B2B and B2C: Find out how companies use Jobs-to-be-Done to decode their customer needs and measurably improve success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JTBD Case Studies: Understanding customers &amp; measurably increasing success\" \/>\n<meta property=\"og:description\" content=\"JTBD case studies for B2B and B2C: Find out how companies use Jobs-to-be-Done to decode their customer needs and measurably improve success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T14:45:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/\",\"name\":\"JTBD Case Studies: Understanding customers &amp; measurably increasing success &#8226; Oberwasser Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp\",\"datePublished\":\"2025-04-05T19:26:33+00:00\",\"dateModified\":\"2026-08-10T14:45:58+00:00\",\"description\":\"JTBD case studies for B2B and B2C: Find out how companies use Jobs-to-be-Done to decode their customer needs and measurably improve success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp\",\"contentUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp\",\"width\":2400,\"height\":800,\"caption\":\"Decision Pack Snapshot: Problem, Optionen, Trade-offs, Messsignal (Oberwasser Consulting)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jtbd-case-studies-understanding-customers-measurably-increasing-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"JTBD Case Studies: Understanding customers &amp; measurably increasing success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\",\"name\":\"Oberwasser Consulting\",\"description\":\"Navigating Complexity. Evidence to Impact.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"JTBD Case Studies: Understanding customers &amp; measurably increasing success &#8226; Oberwasser Consulting","description":"JTBD case studies for B2B and B2C: Find out how companies use Jobs-to-be-Done to decode their customer needs and measurably improve success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/","og_locale":"en_US","og_type":"article","og_title":"JTBD Case Studies: Understanding customers &amp; measurably increasing success","og_description":"JTBD case studies for B2B and B2C: Find out how companies use Jobs-to-be-Done to decode their customer needs and measurably improve success.","og_url":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/","og_site_name":"Oberwasser Consulting","article_modified_time":"2026-08-10T14:45:58+00:00","og_image":[{"width":2400,"height":800,"url":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@peterrochel","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/","url":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/","name":"JTBD Case Studies: Understanding customers &amp; measurably increasing success &#8226; Oberwasser Consulting","isPartOf":{"@id":"https:\/\/oberwasser-consulting.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/#primaryimage"},"image":{"@id":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/#primaryimage"},"thumbnailUrl":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp","datePublished":"2025-04-05T19:26:33+00:00","dateModified":"2026-08-10T14:45:58+00:00","description":"JTBD case studies for B2B and B2C: Find out how companies use Jobs-to-be-Done to decode their customer needs and measurably improve success.","breadcrumb":{"@id":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/#primaryimage","url":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp","contentUrl":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/OC_2026_Bridge_DecisionRoom_CaseStudies_16x9_2400x800_v01.webp","width":2400,"height":800,"caption":"Decision Pack Snapshot: Problem, Optionen, Trade-offs, Messsignal (Oberwasser Consulting)"},{"@type":"BreadcrumbList","@id":"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/oberwasser-consulting.de\/en\/"},{"@type":"ListItem","position":2,"name":"JTBD Case Studies: Understanding customers &amp; measurably increasing success"}]},{"@type":"WebSite","@id":"https:\/\/oberwasser-consulting.de\/en\/#website","url":"https:\/\/oberwasser-consulting.de\/en\/","name":"Oberwasser Consulting","description":"Navigating Complexity. Evidence to Impact.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oberwasser-consulting.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages\/7907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=7907"}],"version-history":[{"count":6,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages\/7907\/revisions"}],"predecessor-version":[{"id":10484,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages\/7907\/revisions\/10484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/media\/9517"}],"wp:attachment":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=7907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}