{"id":7875,"date":"2025-04-05T13:59:50","date_gmt":"2025-04-05T11:59:50","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/fivefold-increase-in-sales-with-the-jtbd-method-the-mantrafant-success-story\/"},"modified":"2026-08-12T11:27:13","modified_gmt":"2026-08-12T09:27:13","slug":"fivefold-increase-in-sales-with-the-jtbd-method-the-mantrafant-success-story","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/fivefold-increase-in-sales-with-the-jtbd-method-the-mantrafant-success-story\/","title":{"rendered":"Fivefold increase in sales with the JTBD method \u2013 The Mantrafant success story"},"content":{"rendered":"\n
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Why do so many products fail on the market? In most cases, there is no clear understanding of actual customer needs. This case study by Mantrafant shows how things can be done differently. By consistently applying the Jobs to Be Done (JTBD) method in collaboration with Oberwasser Consulting and UTXO Solutions, the company was able to increase its sales figures fivefold – with 60% lower marketing costs.\u2019 <\/p>\n<\/blockquote>\n\n

\"JTBD<\/figure>\n\n

The initial situation: \u2018Good product, but hardly any growth<\/strong><\/h2>\n\n
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Mantrafant (in German)<\/a> produces sustainable, high-quality yoga mats. Despite enthusiastic customer reviews, the company stagnated. Marketing campaigns had no effect, sales stagnated and growth failed to materialise. The Mantrafant team realised: Something was missing – but what exactly? <\/p>\n<\/blockquote>\n\n

The challenge: \u2018Why sustainability alone is not enough<\/strong><\/h2>\n\n
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Mantrafant originally believed that sustainability was the most important reason for its customers to buy. However, intensive marketing activities centred on ecological benefits hardly resulted in any sales. The team suspected that the customers’ true buying motives lay deeper.\u2019 <\/p>\n<\/blockquote>\n\n

\"Wheel
Das Wheel of Progress Canvas macht die entscheidenden Kaufmotive und Kundenbed\u00fcrfnisse bei Mantrafant sichtbar \u2013 Grundlage f\u00fcr die erfolgreiche Umsetzung der JTBD-Strategie.<\/figcaption><\/figure>\n\n

The solution with JTBD: \u2018Discover real buying motives<\/strong><\/h2>\n\n
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Together with Oberwasser Consulting and UTXO Solutions, Mantrafant began with structured JTBD interviews<\/a>. These revealed some surprising findings: Not sustainability, but comfort, hygiene and safety were decisive purchasing motives. Customers wanted yoga mats that were, above all, comfortable and hygienic so that they could exercise without worrying. <\/p>\n<\/blockquote>\n\n

The realisation: \u2018From real customer needs to a strong market position<\/h2>\n\n
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Based on the JTBD findings, Mantrafant’s entire communication was changed: New advertising messages focussed on hygiene, comfort and an improved yoga experience. Product images and landing pages were optimised with the customer in mind. The effect was immediately noticeable. <\/p>\n<\/blockquote>\n\n

\"JTBD<\/figure>\n\n

Sales quintupled, marketing costs massively reduced<\/strong><\/h2>\n\n
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Impulse<\/strong> magazine has also reported in detail on Mantrafant’s success with the JTBD method. Read the full article here<\/a>.<\/p>\n<\/blockquote>\n\n