{"id":7829,"date":"2025-04-04T23:06:22","date_gmt":"2025-04-04T21:06:22","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/jobs-to-be-done-jtbd-understanding-customers-enabling-innovation\/"},"modified":"2026-08-10T19:15:03","modified_gmt":"2026-08-10T17:15:03","slug":"jobs-to-be-done-jtbd-understanding-customers-enabling-innovation","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-jtbd-understanding-customers-enabling-innovation\/","title":{"rendered":"Jobs to Be Done (JTBD): Understanding customers. Enabling innovation."},"content":{"rendered":"\n

Do you want to build products that people really use – instead of features that gather dust in the statistics?
Then you don’t need another method. You need a perspective.<\/strong>
Jobs to Be Done<\/strong> is exactly that: a change of perspective that helps you to stop guessing what customers want – and find out together with them.<\/p>\n\n

Because nobody needs a new product.
People want progress. JTBD shows you which one.<\/strong> <\/p>\n\n

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What is Jobs to Be Done?<\/h2>\n\n

Jobs to Be Done (JTBD) is not a feel-good method for product teams.
It is a radical but objective approach to the question:<\/p>\n\n

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What really drives people when they buy, use or change a product?<\/em><\/p>\n<\/blockquote>\n\n

With JTBD, you can find out which jobs<\/em> your customers want to do – and how they are failing at them today.<\/p>\n\n

Instead of guessing target groups or interpreting user behaviour, we talk to real people about what they do, feel and hope – just before they change.
The method was scientifically developed by Clayton Christensen (Harvard) and Tony Ulwick, among others, and is now used worldwide by companies such as Intercom, Lego and Bosch.<\/p>\n\n

\ud83d\udc49 To the theory page<\/a><\/p>\n\n

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Why JTBD works – and what you get out of it<\/h2>\n\n

With JTBD you can:<\/p>\n\n