{"id":6775,"date":"2023-10-08T08:47:11","date_gmt":"2023-10-08T06:47:11","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/innovation-consulting-maximise-the-potential-of-your-business\/"},"modified":"2026-08-10T16:46:09","modified_gmt":"2026-08-10T14:46:09","slug":"innovation-consulting-maximise-the-potential-of-your-business","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/innovation-consulting-maximise-the-potential-of-your-business\/","title":{"rendered":"Innovation consulting: Maximise the potential of your business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you looking for an innovation consultancy that delivers more than workshops and method cards? At Oberwasser Consulting, we work with the Jobs-to-be-Done (JTBD) method to find out what your customers really need &#8211; and help you to develop new products, services and business models based on this. For real innovation instead of theatre.  <\/p>\n\n<p class=\"wp-block-paragraph\">Innovation is the key to success in a rapidly changing world. Companies must constantly develop and implement new ideas to stay ahead of the competition and realise their full potential. This is where Oberwasser Consulting&#8217;s innovation consultancy comes into play. As an experienced innovation consultancy, we support you in identifying and maximising your company&#8217;s innovation potential by identifying customer needs, developing new ideas, accelerating implementation and measuring success.<\/p>\n\n<h2 class=\"wp-block-heading\">What sets us apart from other innovation consultancies<\/h2>\n\n<p class=\"wp-block-paragraph\">Many consultancies promise innovation &#8211; and then deliver design thinking workshops, post-it marathons or trend analyses. This can be inspiring, but is rarely strategically robust. <\/p>\n\n<p class=\"wp-block-paragraph\">At Oberwasser, we rely on the <strong><a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-jtbd-understanding-customers-enabling-innovation\/the-jtbd-innovation-framework\/\">jobs-to-be-done method (JTBD)<\/a><\/strong>. Why do we do this? <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Because we don&#8217;t brainstorm <strong>what a customer might want,<br\/><\/strong>but <strong>find out what actually motivates them.<\/strong><\/li>\n\n\n\n<li>Because we don&#8217;t develop hypotheses out of thin air, but validate them <strong>systematically with customer data.<\/strong><\/li>\n\n\n\n<li>Because we don&#8217;t bet on personas, we <strong>talk to real people<\/strong> who have made real decisions.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Design Thinking, Agile, Lean &amp; Co.<\/strong> are great tools &#8211;<strong> if you know what job needs to be done in the first place<\/strong>. That&#8217;s exactly what we&#8217;ll find out together with you. <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Because those who do not understand their customers often fail to optimise the actual problem.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">The next step: start your customer insights sprint<\/h2>\n\n<p class=\"wp-block-paragraph\">Do you want to stop guessing what your customers need &#8211; you want to <strong>know<\/strong>?<\/p>\n\n<p class=\"wp-block-paragraph\">Then our <strong>Customer Insights Sprint <\/strong>is just right for you:<br\/>In just a few weeks, you&#8217;ll get <strong>clear, structured answers<\/strong> to the question:<br\/>\u2018<strong>What do customers actually hire my product for?<\/strong>\u2019<\/p>\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Who is this useful for?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You want to develop or improve a new product<\/li>\n\n\n\n<li>Your marketing or sales measures are not working as planned<\/li>\n\n\n\n<li>You have many features &#8211; but only a few that are actually used<\/li>\n\n\n\n<li>You want to go from gut feeling to customer evidence<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Find out more about the Customer Insights Sprint here \u2192<\/p>\n\n<p class=\"wp-block-paragraph\">Or arrange a non-binding introductory meeting directly:<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/cal.com\/peterrochel\/60-minuten-termin\" style=\"background-color:#0271a0\" target=\"_blank\" rel=\"noreferrer noopener\">Book an online meeting here<\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Innovationsfelder_Rahmenlos-1024x1024.jpg\" alt=\"Innovation consulting in the fields of sustaning innovation, efficiency innovation, market-creating innovation or disruptive innovation\" class=\"wp-image-5623 size-full\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Innovationsfelder_Rahmenlos-1024x1024.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Innovationsfelder_Rahmenlos-300x300.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Innovationsfelder_Rahmenlos-150x150.jpg 150w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Innovationsfelder_Rahmenlos-768x768.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Innovationsfelder_Rahmenlos.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">The Explore-Exploit Matrix helps companies to plan and implement their innovation strategy. The Explore strategy focuses on exploring new ideas, while the Exploit strategy aims to optimise existing products and services. Efficiency innovation can be assigned to both strategies. <\/p>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-was-ist-eine-innovationsberatung-von-oberwasser-consulting\"><strong>What is innovation consulting by Oberwasser Consulting?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Oberwasser Consulting is an experienced innovation consultancy that supports companies of all sizes and industries in the development and realisation of innovative ideas. Our team of consultants works closely with the people in your business to ensure that your ideas are successfully implemented and you get the maximum benefit from their innovations. What sets us apart is a unique end-to-end innovation process that covers all three innovation fields and integrates qualitative market and marketing research. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"388\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/03\/Kundenfokus-1024x388.jpg\" alt=\"Innovation consultancy with a customer focus. Common language Customer needs\" class=\"wp-image-5663\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/03\/Kundenfokus-1024x388.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/03\/Kundenfokus-300x114.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/03\/Kundenfokus-768x291.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/03\/Kundenfokus-1536x582.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/03\/Kundenfokus.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A common understanding and common language for customer needs and innovation are basic conditions for innovation success. <\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>What innovation consulting with JTBD can achieve<\/strong> <a href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/\">&gt;To the case studies<\/a> <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>How can Oberwasser Consulting help you as an innovation consultancy?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Oberwasser Consulting as an innovation consultancy can help you in many ways to maximise the potential of your business. Here are some of the benefits you can get from our innovation consultancy:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identification of customer needs: We help you identify worthwhile customer needs and those that have not yet been adequately met.<\/li>\n\n\n\n<li>Identifying innovative ideas: We help you identify new ideas that you might otherwise have overlooked.<\/li>\n\n\n\n<li>Accelerating implementation: We help you accelerate the implementation of your ideas by helping you overcome obstacles and challenges.<\/li>\n\n\n\n<li>Increasing success: We help you measure and maximise the success of your innovations by supporting you in the development of success-critical measures and processes.<\/li>\n\n\n\n<li>Systematic innovation management: Successful innovation is not a creative product of chance, but the result of a structured process. We support you in implementing this process intuitively and making it part of your business. <\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"388\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Next_Level_Buisiness_Model_Innovation-1024x388.jpg\" alt=\"Business Model Innovation - JTBD innovation process, innovation consulting\" class=\"wp-image-5645\" style=\"width:1024px;height:388px\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Next_Level_Buisiness_Model_Innovation-1024x388.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Next_Level_Buisiness_Model_Innovation-300x114.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Next_Level_Buisiness_Model_Innovation-768x291.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Next_Level_Buisiness_Model_Innovation-1536x582.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/02\/Next_Level_Buisiness_Model_Innovation.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">We help you find a <a href=\"https:\/\/oberwasser-consulting.de\/en\/the-job-to-be-done-jtbd\/\">JTBD<\/a> innovation process that takes your business model to the next level. <\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>When should you use Oberwasser Consulting as an innovation consultancy?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">You should hire Oberwasser Consulting as an innovation consultancy if you have the following challenges related to innovation:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Declines in turnover and\/or profit <\/li>\n\n\n\n<li>Market share losses<\/li>\n\n\n\n<li>High acquisition costs<\/li>\n\n\n\n<li>Difficulties in identifying innovative ideas<\/li>\n\n\n\n<li>Slowing down of the innovation process<\/li>\n\n\n\n<li>Lack of resources to successfully implement innovations<\/li>\n\n\n\n<li>Difficulties in measuring the success of innovations<\/li>\n\n\n\n<li>Difficulties in distinguishing themselves from the competition<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If you have one or more of these problems, we can help you as an innovation consultancy to realise the full potential of your company and to get ahead of the competition.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What can you expect when you hire Oberwasser Consulting as an innovation consultancy?<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>A thorough review of your business practices and processes<\/li>\n\n\n\n<li>Identifying obstacles and challenges in the innovation process<\/li>\n\n\n\n<li>The development of measures to overcome these obstacles and challenges<\/li>\n\n\n\n<li>A globally unique and highly efficient innovation process that creates value for organisations and is consistently customer-focused.<\/li>\n\n\n\n<li>The development of processes and methods to measure the success of innovations<\/li>\n\n\n\n<li>Close collaboration with your company to ensure that your innovations are successfully implemented<\/li>\n\n\n\n<li>The presumably highest guarantee on the market<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Frequently asked questions about innovation consulting by Oberwasser Consulting<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>Does my company really need innovation consulting from Oberwasser Consulting? <\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\"><em>It depends on what challenges you have in relation to innovation. If you have difficulties developing innovative ideas that meet a relevant demand, accelerating the innovation process or measuring the success of innovations, Oberwasser Consulting can help you overcome these challenges.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>As an innovation consultancy, can Oberwasser Consulting also help my company develop products?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\"><em>Yes, Oberwasser Consulting as an innovation consultancy can also help you with the development of products. We can help you optimise your product development processes, develop new ideas that are highly relevant to customers and measure the success of your products.<\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>How long does it usually take to see the benefits of innovation consulting from Oberwasser Consulting?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\"><em>This depends on the nature and scale of the challenges you face in relation to innovation. However, you can usually see the first results within a few weeks of starting the cooperation. However, it is important to note that the full implementation of innovations requires time and commitment to achieve lasting results. We are happy to help you make continuous innovation an integral part of your business development.<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: Innovation consulting by Oberwasser Consulting &#8211; Maximise the potential of your company<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Innovation is the key to success in a rapidly changing world. Oberwasser Consulting will help your company identify and maximise innovation potential by working with you to develop new ideas, accelerate implementation and measure success. In case of difficulties related to innovation, we support you in overcoming these challenges and realising the full potential of your business.<\/p>\n\n<p class=\"wp-block-paragraph\">Consider whether innovation consulting from Oberwasser Consulting makes sense for your company and contact us to get the best out of your innovations and your company.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-mehr-inspiration-findest-du-in-diesen-artikeln-und-podcastepisoden\">For more inspiration, check out these articles and podcast episodes: <\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an innovation consultancy that delivers more than workshops and method cards? At Oberwasser Consulting, we work with the Jobs-to-be-Done (JTBD) method to find out what your customers really need &#8211; and help you to develop new products, services and business models based on this. For real innovation instead of theatre. Innovation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9305,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% %%sep%% %%sitename%% Innovation consulting with JTBD: Understanding customers, securing the future","_yoast_wpseo_metadesc":"Innovation consulting rethought: With Jobs-to-be-Done, we help to understand customer needs and develop strategically viable innovations from them.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-description":"","footnotes":""},"class_list":["post-6775","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation consulting: Maximise the potential of your business &#8226; 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