{"id":1955,"date":"2020-06-16T17:11:37","date_gmt":"2020-06-16T15:11:37","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/about\/"},"modified":"2026-10-21T08:08:15","modified_gmt":"2026-10-21T06:08:15","slug":"about","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/about\/","title":{"rendered":"Peter Rochel &amp; Oberwasser Consulting\u00ae"},"content":{"rendered":"\n<div id=\"oc-redesign\">\n<style>\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\nbody:has(#oc-redesign) #hero-scene{display:none!important;}\nbody:has(#oc-redesign) .archive-container .content-col>h1{display:none!important;}\nbody:has(#oc-redesign) .archive-container{padding-top:0!important;}\n#oc-redesign{\n  --navy:#0F2C4A; --text:#37474F; --cool:#F4F6F8; --arctic:#89CFF0; --hyper:#2E5CDB; 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(max-width:760px){#oc-redesign{--fs-meta:12px;--fs-lead:21px;--fs-h2:34px;--fs-num:52px;--fs-display:44px;--rand:20px}\n#oc-redesign .hero{padding:64px 0 72px}\n#oc-redesign .hero .lead{margin-top:32px}\n#oc-redesign .abschnitt,#oc-redesign .schluss{padding:88px 0}\n#oc-redesign .neu{padding:48px 0}\n#oc-redesign .raster,#oc-redesign .neu .zeile,#oc-redesign .weg,#oc-redesign .prinzipien li{display:block}\n#oc-redesign .neu .zeile{padding:28px 0}\n#oc-redesign .neu h2{margin-top:8px}\n#oc-redesign .neu .satz{margin-top:12px}\n#oc-redesign blockquote.leitsatz p,#oc-redesign .aussage.mittel{font-size:26px}\n#oc-redesign .haltung .r{margin-top:40px}\n#oc-redesign .wege{margin-top:48px}\n#oc-redesign .weg{padding:32px 0}\n#oc-redesign .weg h3{gap:16px}\n#oc-redesign .weg h3 .nr{width:36px}\n#oc-redesign .weg p{margin-top:16px}\n#oc-redesign .prinzipien ol{margin-top:48px}\n#oc-redesign .prinzipien li{padding:28px 0}\n#oc-redesign .prinzipien li::before{display:block}\n#oc-redesign .prinzipien li strong{display:block;margin-top:4px}\n#oc-redesign .prinzipien li .was{display:block;margin-top:12px}\n#oc-redesign .zertifikate{grid-template-columns:repeat(2,1fr);gap:24px;margin-top:56px}\n#oc-redesign .zertifikate img{height:96px}\n#oc-redesign .paar h2{font-size:30px}\n#oc-redesign .paar .b{margin-top:72px}\n#oc-redesign .schluss .angebot{font-size:19px}\n#oc-redesign .schluss .knopf{white-space:normal;text-align:center}\n#oc-redesign .schluss .nachsatz{margin-top:64px}}\n<\/style>\n<section class=\"hero navy fb\">\n  <div class=\"wrap\">\n    <h1 class=\"display\">Peter Rochel <span class=\"duenn\">&amp; Oberwasser Consulting<sup>\u00ae<\/sup><\/span><\/h1>\n    <p class=\"lead\">Peter Rochel is the founder of Oberwasser Consulting in Cologne, a Jobs to be Done strategy consultant and the creator of the JTBD Innovation Framework. Since 2006 he has worked on more than 700 client projects \u2013 from mid-sized companies to large corporations, in German, English and Spanish. His guiding principle: progress is the currency customers pay in.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"grau neu fb\">\n  <div class=\"wrap\">\n    <div class=\"zeile btc-study-hero\">\n      <span class=\"etikett\">New in 2026<\/span>\n      <h2>Bitcoin adoption in Germany, Austria and Switzerland \u2013 the JTBD Adoption Study 2026<\/h2>\n      <p class=\"satz\">The first published qualitative longitudinal in-depth study of the Bitcoin market in Germany, Austria and Switzerland. 35 in-depth interviews, 6 buyer segments, 1,207 coded evidence cards \u2013 why people and companies really turn to Bitcoin, and where the switch breaks down.<br><a class=\"textlink btc-btn\" href=\"https:\/\/oberwasser-consulting.de\/btc-adoption-studie\/\">Read the study (in German) &rarr;<\/a><\/p>\n    <\/div>\n    <div class=\"zeile btc-study-hero\">\n      <span class=\"etikett\">New, September 2026<\/span>\n      <h2>Who gets named when the market asks<\/h2>\n      <p class=\"satz\">Market study on visibility in AI answer engines: 271 sources, 182 hosts, price data as of 1 September 2026 \u2013 with the disclosure that we offer services in this market ourselves. Published with a DOI under CC BY 4.0.<br><a class=\"textlink btc-btn\" href=\"https:\/\/oberwasser-consulting.de\/ki-sichtbarkeit-marktstudie\/\">Read the market study (in German) &rarr;<\/a><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"abschnitt haltung fb\">\n  <div class=\"wrap raster\">\n    <div class=\"l\">\n      <blockquote class=\"wp-block-quote leitsatz\"><p><strong>\u2018Everything starts with putting people at the centre \u2013 and really meaning it.\u2019<\/strong><\/p><\/blockquote>\n    <\/div>\n    <div class=\"r\">\n      <p class=\"body\">I\u2019m Peter Rochel: entrepreneur, strategy consultant and someone who loves to drive innovation. I learnt early on that when we understand what customers&nbsp;<em>really<\/em>&nbsp;want, unexpected potential opens up \u2013 and that is exactly what Oberwasser Consulting is about for me.<\/p>\n      <p class=\"body\">Since 2006 I have been helping companies put real customer centricity into practice.&nbsp;<strong>Not just<\/strong>&nbsp;as a worn-out buzzword, but as the strategic basis for business models that succeed and last. To do this, I use tools I have developed myself \u2013 such as the&nbsp;<strong>Wheel of Progress<\/strong>, developed together with Eckhart B\u00f6hme, based on <a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/the-jobs-to-be-done-theory\/\">Jobs to be Done theory (JTBD)<\/a>.<\/p><p class=\"body\">My first offering with Oberwasser Consulting, in 2014, was the <a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/business-model-potential-workshop\/\">Business Model Potential Workshop<\/a>, and it is still on offer today.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"abschnitt schwerpunkte fb\">\n  <div class=\"wrap\">\n    <p class=\"lead einleitung\">What drives me is the wish to show companies how to shape progress&nbsp;<strong>instead<\/strong>&nbsp;of merely reacting to change. At Oberwasser Consulting, I bring together&nbsp;<strong>three areas of focus<\/strong>&nbsp;to do this:<\/p>\n    <div class=\"wege\">\n      <div class=\"weg\">\n        <h3 class=\"wp-block-heading\" id=\"h-1-strategische-innovationssysteme\"><span class=\"nr\">1.<\/span> Strategic innovation systems<\/h3>\n        <p>How do you anchor innovation so that it is no longer a matter of chance, but works in an orderly, results-driven and lasting way? Here I draw on decades of hands-on experience in business model design, systemic management consulting and practical project management.<\/p>\n      <\/div>\n      <div class=\"weg\">\n        <h3 class=\"wp-block-heading\" id=\"h-2-radikale-kundenzentrierung\"><span class=\"nr\">2.<\/span> Radical customer centricity<\/h3>\n        <p>My experience from more than 700 client projects tells me this: when we research and understand the real motives and needs of our customers (Jobs to be Done), we make better decisions in product, marketing and strategy. That is how solutions come about that people&nbsp;<em>really<\/em>&nbsp;need \u2013 and are happy to pay for.<\/p>\n      <\/div>\n      <div class=\"weg\">\n        <h3 class=\"wp-block-heading\" id=\"h-3-disruptive-technologien-wie-bitcoin-amp-ki\"><span class=\"nr\">3.<\/span> Disruptive technologies such as Bitcoin &amp; AI<\/h3>\n        <p>I am convinced that&nbsp;<strong><a href=\"https:\/\/oberwasser-consulting.de\/en\/tag\/bitcoin-en\/\">Bitcoin<\/a> and <a href=\"https:\/\/oberwasser-consulting.de\/en\/tag\/ai\/\">artificial intelligence (AI)<\/a><\/strong>&nbsp;are among the decisive infrastructure technologies of the years ahead. Companies need to think about both strategically. As a founding member of the <a href=\"https:\/\/bitcoin-bundesverband.de\">Bitcoin Bundesverband<\/a>, I help companies do exactly that, in a way that is forward-looking, practical and economically sound.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"navy abschnitt prinzipien fb\">\n  <div class=\"wrap\">\n    <h2 class=\"wp-block-heading\" id=\"h-meine-prinzipien-modern-statt-moralisch\">My principles \u2013 modern, not moralising<\/h2>\n    <ol start=\"1\" class=\"wp-block-list\">\n      <li><strong>Focus on what the customer gains<\/strong><br><span class=\"was\">Everything we do should create real value. I put myself fully in the position of my clients&nbsp;<em>and<\/em> their customers, to understand exactly what is needed. That is the only way real progress happens.<\/span><\/li>\n      <li><strong>Tailored solutions instead of standard consulting waffle<\/strong><br><span class=\"was\">With me, you don\u2019t get copy-and-paste methods, but a package that genuinely fits your goals. With a fixed price, a fixed date and a focus on results.<\/span><\/li>\n      <li><strong>Lasting impact<\/strong><br><span class=\"was\">I stay on it until results show. Whether it is developing new products, sharpening your offer or bringing Bitcoin into your strategy \u2013 we don\u2019t do it for the pitch deck, but for real progress.<\/span><\/li>\n      <li><strong>Clarity, honesty, reliability<\/strong><br><span class=\"was\">I don\u2019t like hidden costs or endless rounds of meetings. Even when it\u2019s uncomfortable, I say how things stand. That saves time and gets us to the goal faster.<\/span><\/li>\n      <li><strong>Innovation as a system, not a project<\/strong><br><span class=\"was\">I believe in the interplay of a clear understanding of customers, methodical structure and openness to new technologies. That is the Oberwasser mindset \u2013 in German, having Oberwasser means having the upper hand: staying on top, because we consistently align ourselves with actual progress.<\/span><\/li>\n    <\/ol>\n  <\/div>\n<\/section>\n\n<section class=\"abschnitt stationen-a fb\">\n  <div class=\"wrap\">\n    <h2 class=\"wp-block-heading kopf2\" id=\"h-zertifikate-amp-stationen-auswahl\">Certificates &amp; milestones (a selection)<\/h2>\n    <ul class=\"wp-block-list liste\">\n      <li><strong>Masterclass Business Model Generation (Strategyzer Academy)<\/strong><\/li>\n      <li><strong>Lecturer in Corporate Management &amp; Business Model Design (EMBA)<\/strong><\/li>\n      <li><strong>JTBD expert since 2006 \u00b7 co-creator of The Wheel of Progress\u00ae (with Eckhart B\u00f6hme)<\/strong><\/li>\n      <li><strong>Founding member of the Bitcoin Bundesverband<\/strong><\/li>\n      <li><strong>Supervisory board member of PRIOGO AG (2017\u20132024), chairman from 2020<\/strong><\/li>\n    <\/ul>\n    <div class=\"zertifikate\">\n      <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_Online-022015-1024x791.jpg\" alt=\"Strategyzer certificate: Business Model Innovation and Value Proposition Design training, Peter Rochel\" class=\"wp-image-4949\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_Online-022015-1024x791.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_Online-022015-300x232.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_Online-022015-768x593.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_Online-022015-1536x1187.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_Online-022015-2048x1583.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n      <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_VP_Master-1024x656.jpg\" alt=\"Strategyzer certificate: Masterclass Business Model Innovation and Value Proposition Design, Peter Rochel\" class=\"wp-image-4951\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_VP_Master-1024x656.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_VP_Master-300x192.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_VP_Master-768x492.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_VP_Master-1536x984.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BM_VP_Master-2048x1312.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Smart Certificate<\/figcaption><\/figure>\n      <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BTC_Certificate_A4-1024x725.jpg\" alt=\"Certificate: Bitcoin training, Peter Rochel\" class=\"wp-image-4957\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BTC_Certificate_A4-1024x725.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BTC_Certificate_A4-300x212.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BTC_Certificate_A4-768x544.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BTC_Certificate_A4-1536x1087.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/BTC_Certificate_A4-2048x1450.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n      <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Familienunternehmen_A4-757x1024.jpg\" alt=\"Directors Academy certificate: supervisory board training, Peter Rochel\" class=\"wp-image-4953\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Familienunternehmen_A4-757x1024.jpg 757w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Familienunternehmen_A4-222x300.jpg 222w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Familienunternehmen_A4-768x1039.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Familienunternehmen_A4-1135x1536.jpg 1135w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Familienunternehmen_A4-1513x2048.jpg 1513w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Familienunternehmen_A4-scaled.jpg 1892w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/figure>\n      <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Testing_BM_122020-1024x792.jpg\" alt=\"Strategyzer certificate: Mastering Business Testing training, Peter Rochel\" class=\"wp-image-4959\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Testing_BM_122020-1024x792.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Testing_BM_122020-300x232.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Testing_BM_122020-768x594.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Testing_BM_122020-1536x1187.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/Testing_BM_122020-2048x1583.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n      <figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/VP_online_062017-1024x791.jpg\" alt=\"Strategyzer certificate: Mastering Value Propositions training, Peter Rochel\" class=\"wp-image-4955\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/VP_online_062017-1024x791.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/VP_online_062017-300x232.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/VP_online_062017-768x593.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/VP_online_062017-1536x1187.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/07\/VP_online_062017-2048x1583.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"grau abschnitt paar fb\">\n  <div class=\"wrap raster\">\n    <div class=\"a\">\n      <h2 class=\"wp-block-heading\" id=\"h-was-du-erwarten-kannst\">What you can expect<\/h2>\n      <ul class=\"wp-block-list liste\">\n        <li><strong>Honest sparring<\/strong>: I\u2019m here to give you clarity \u2013 even if that means questioning assumptions you have grown fond of.<\/li>\n        <li><strong>Pragmatic implementation<\/strong>: from customer interviews to positioning or bringing in Bitcoin \u2013 we get on with it.<\/li>\n        <li><strong>Tech know-how, firmly grounded in practice<\/strong>: if AI or Bitcoin makes sense for your model, we build it in. If not, I\u2019ll tell you that too.<\/li>\n        <li><strong>A strong network<\/strong>: if it takes more, I bring in the right people. Fast, professional, to the point.<\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"b\">\n      <h2 class=\"wp-block-heading\" id=\"h-wer-mit-mir-arbeitet\">Who works with me<\/h2>\n      <ul class=\"wp-block-list liste\">\n        <li><strong>CEOs, founders &amp; heads of strategy<\/strong> who want to open up new opportunities.<\/li>\n        <li><strong>Product &amp; innovation teams<\/strong> who want to stop building things their customers don\u2019t need.<\/li>\n        <li><strong>Pioneers &amp; change-makers<\/strong> who are looking for real differentiation instead of buzzwords.<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n#h-warum-mit-mir-arbeiten{margin-bottom:16px}\n#h-warum-mit-mir-arbeiten ~ .liste{margin:24px 0}\n#h-warum-mit-mir-arbeiten ~ .zitat{margin:32px 0 8px;font-size:20px;font-weight:300}\n#h-warum-mit-mir-arbeiten ~ .marke-hinweis{font-size:13px;color:#5E6C78;margin-top:24px}\n<\/style>\n<!-- Taken over from \/buchen\/ (DE 48, Peter A 19.10.2026 22:10) -->\n<section class=\"abschnitt fb\">\n  <div class=\"wrap\">\n    <h2 class=\"wp-block-heading\" id=\"h-warum-mit-mir-arbeiten\">Why work with me?<\/h2>\n    <p>Evidence first, then the decision on what gets built, dropped or tested. No bullshit bingo \u2013 just measurable progress.<\/p>\n    <ul class=\"wp-block-list liste\">\n      <li>Proven methods of my own: <a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-jtbd-understanding-customers-enabling-innovation\/the-jtbd-innovation-framework\/\">JTBD Innovation Framework<\/a>, <a href=\"https:\/\/oberwasser-consulting.de\/en\/progress-design-map-visual-tool-for-innovation-and-jtbd\/\">Progress Design Map<\/a>, and co-creator of <a href=\"https:\/\/oberwasser-consulting.de\/en\/wheel-of-progress-canvas-making-customer-needs-visible-and-managing-innovation-in-a-targeted-manner\/\">The Wheel of Progress\u00ae<\/a> (with Eckhart B\u00f6hme)<\/li>\n      <li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/\">Hands-on experience<\/a>: real change instead of theoretical concepts<\/li>\n    <\/ul>\n    <p class=\"zitat\">\u2018You don\u2019t need an innovation lab \u2013 you need clarity about what really moves your customers.\u2019<\/p>\n    \n  <\/div>\n<\/section>\n\n<section class=\"navy schluss fb\">\n  <div class=\"wrap\">\n    <h2 class=\"wp-block-heading\" id=\"h-und-du\">And you?<\/h2>\n    <p class=\"angebot\">If you sense it is time to break new ground, let\u2019s talk. I offer <strong>sparring sessions<\/strong>, <strong>workshops<\/strong> and <strong>keynotes<\/strong> to get ideas moving. And if it fits: as a <strong>member of your advisory board<\/strong>.<\/p>\n    <p class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/en\/strategy-innovation-bitcoin\/\">Book a call now<\/a> or <a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/contact\/\">get in touch<\/a><\/p>\n    <div class=\"nachsatz\">\n      <p class=\"aussage mittel\"><strong>\u2018Quality creates value \u2013 and that is what it is all about: creating real, lasting value for people, companies and our shared future.\u2019<\/strong><\/p>\n      <p class=\"marke-hinweis\"><em>The Wheel of Progress\u00ae is a registered trade mark of Eckhart B\u00f6hme.<\/em><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Peter Rochel &amp; Oberwasser Consulting\u00ae Peter Rochel is the founder of Oberwasser Consulting in Cologne, a Jobs to be Done strategy consultant and the creator of the JTBD Innovation Framework. Since 2006 he has worked on more than 700 client projects \u2013 from mid-sized companies to large corporations, in German, English and Spanish. His guiding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10550,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Peter Rochel \u2013 Strategy Consulting for Innovation & Bitcoin","_yoast_wpseo_metadesc":"Peter Rochel: Jobs to be Done strategy consultant since 2006, founder of Oberwasser Consulting in Cologne and creator of the JTBD Innovation Framework.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"Peter Rochel & Oberwasser Consulting\u00ae","_yoast_wpseo_opengraph-description":"Peter Rochel: Jobs to be Done strategy consultant since 2006, founder of Oberwasser Consulting in Cologne and creator of the JTBD Innovation Framework.","_yoast_wpseo_opengraph-image":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/08\/OC_2026_Photo_PeterRochel_DecisionRoom_3x1_2400x800_EN_v03.webp","_yoast_wpseo_opengraph-image-id":"10550","_yoast_wpseo_twitter-title":"Peter Rochel & Oberwasser Consulting\u00ae","_yoast_wpseo_twitter-description":"Peter Rochel: Jobs to be Done strategy consultant since 2006, founder of Oberwasser Consulting in Cologne and creator of the JTBD Innovation Framework.","footnotes":""},"class_list":["post-1955","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Peter Rochel \u2013 Strategy Consulting for Innovation &amp; 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