{"id":11935,"date":"2026-11-01T21:08:32","date_gmt":"2026-11-01T20:08:32","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?page_id=11935"},"modified":"2026-11-01T21:18:12","modified_gmt":"2026-11-01T20:18:12","slug":"blog","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/blog\/","title":{"rendered":"Blog: strategy, customer understanding and innovation"},"content":{"rendered":"\n<div id=\"oc-redesign\">\n<style>\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\nbody:has(#oc-redesign) #hero-scene{display:none!important;}\nbody:has(#oc-redesign) .archive-container .content-col>h1{display:none!important;}\nbody:has(#oc-redesign) .archive-container{padding-top:0!important;}\n#oc-redesign{\n  --navy:#0F2C4A; --text:#37474F; --cool:#F4F6F8; --arctic:#89CFF0; 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cy=\"108.0\" r=\"1.51\" fill=\"#619CE7\"\/><circle cx=\"762.0\" cy=\"108.0\" r=\"1.52\" fill=\"#629DE7\"\/><circle cx=\"776.0\" cy=\"108.0\" r=\"1.52\" fill=\"#639FE7\"\/><circle cx=\"790.0\" cy=\"108.0\" r=\"1.52\" fill=\"#64A0E7\"\/><circle cx=\"804.0\" cy=\"108.0\" r=\"1.53\" fill=\"#65A1E8\"\/><circle cx=\"818.0\" cy=\"108.0\" r=\"1.53\" fill=\"#66A2E8\"\/><circle cx=\"832.0\" cy=\"108.0\" r=\"1.53\" fill=\"#67A3E8\"\/><circle cx=\"846.0\" cy=\"108.0\" r=\"1.53\" fill=\"#67A5E8\"\/><circle cx=\"860.0\" cy=\"108.0\" r=\"1.54\" fill=\"#68A6E8\"\/><circle cx=\"874.0\" cy=\"108.0\" r=\"1.54\" fill=\"#69A7E9\"\/><circle cx=\"888.0\" cy=\"108.0\" r=\"1.54\" fill=\"#6AA8E9\"\/><circle cx=\"902.0\" cy=\"108.0\" r=\"1.55\" fill=\"#6BA9E9\"\/><circle cx=\"916.0\" cy=\"108.0\" r=\"1.55\" fill=\"#6CABE9\"\/><circle cx=\"930.0\" cy=\"108.0\" r=\"1.55\" fill=\"#6DACEA\"\/><circle cx=\"944.0\" cy=\"108.0\" r=\"1.56\" fill=\"#6EADEA\"\/><circle cx=\"958.0\" cy=\"108.0\" r=\"1.56\" fill=\"#6FAEEA\"\/><circle cx=\"972.0\" cy=\"108.0\" r=\"1.56\" fill=\"#70B0EA\"\/><circle cx=\"986.0\" cy=\"108.0\" r=\"1.56\" fill=\"#71B1EA\"\/><circle cx=\"1000.0\" cy=\"108.0\" r=\"1.57\" fill=\"#72B2EB\"\/><circle cx=\"1014.0\" cy=\"108.0\" r=\"1.57\" fill=\"#73B3EB\"\/><circle cx=\"1028.0\" cy=\"108.0\" r=\"1.57\" fill=\"#74B4EB\"\/><circle cx=\"1042.0\" cy=\"108.0\" r=\"1.58\" fill=\"#75B6EB\"\/><circle cx=\"1056.0\" cy=\"108.0\" r=\"1.58\" fill=\"#76B7EC\"\/><circle cx=\"1070.0\" cy=\"108.0\" r=\"1.58\" fill=\"#77B8EC\"\/><circle cx=\"1084.0\" cy=\"108.0\" r=\"1.59\" fill=\"#78B9EC\"\/><circle cx=\"1098.0\" cy=\"108.0\" r=\"1.59\" fill=\"#79BAEC\"\/><circle cx=\"1112.0\" cy=\"108.0\" r=\"1.59\" fill=\"#7ABCEC\"\/><circle cx=\"1126.0\" cy=\"108.0\" r=\"1.59\" fill=\"#7BBDED\"\/><circle cx=\"1140.0\" cy=\"108.0\" r=\"1.60\" fill=\"#7CBEED\"\/><circle cx=\"1154.0\" cy=\"108.0\" r=\"1.60\" fill=\"#7DBFED\"\/><circle cx=\"1168.0\" cy=\"108.0\" r=\"1.60\" fill=\"#7EC0ED\"\/><circle cx=\"1182.0\" cy=\"108.0\" r=\"1.61\" fill=\"#7EC2EE\"\/><circle cx=\"1196.0\" cy=\"108.0\" r=\"1.61\" fill=\"#7FC3EE\"\/><circle cx=\"1210.0\" cy=\"108.0\" r=\"1.61\" fill=\"#80C4EE\"\/><circle cx=\"1224.0\" cy=\"108.0\" r=\"1.62\" fill=\"#81C5EE\"\/><circle cx=\"1238.0\" cy=\"108.0\" r=\"1.62\" fill=\"#82C7EE\"\/><circle cx=\"1252.0\" cy=\"108.0\" r=\"1.62\" fill=\"#83C8EF\"\/><circle cx=\"1266.0\" cy=\"108.0\" r=\"1.62\" fill=\"#84C9EF\"\/><circle cx=\"1280.0\" cy=\"108.0\" r=\"1.63\" fill=\"#85CAEF\"\/><circle cx=\"1294.0\" cy=\"108.0\" r=\"1.63\" fill=\"#86CBEF\"\/><circle cx=\"1308.0\" cy=\"108.0\" r=\"1.63\" fill=\"#87CDF0\"\/><circle cx=\"1322.0\" cy=\"108.0\" r=\"1.64\" fill=\"#88CEF0\"\/><circle cx=\"1336.0\" cy=\"108.0\" r=\"1.64\" fill=\"#89CFF0\"\/><\/svg><\/div>\n  <\/div>\n<\/section>\n\n<section class=\"abschnitt zeilen-abschnitt fb\">\n  <div class=\"wrap\">\n    <ol class=\"wz-liste\">\n      <li class=\"wz text\">\n        <span class=\"nr\" aria-hidden=\"true\">01<\/span>\n        <div class=\"wz-t breit\">\n          <h2 class=\"wz-titel wp-block-heading\">JTBD and customer understanding<\/h2>\n          <div class=\"inhalt-t\"><p>Jobs to Be Done is more than a method: it is a way of making sense of decisions. Here you\u2019ll learn how to understand buying and switching decisions, how to use the <a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-free-tools\/\">Wheel of Progress Canvas<\/a> and how to run customer interviews that reveal real patterns.<\/p>\n<div class=\"fremdblock\">\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-11903 post type-post status-publish format-standard has-post-thumbnail hentry category-jobs-to-be-done-vp-design-en tag-ai tag-practical-example\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/synthetic-users-produktwerker-episode\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/produktwerker-synthetische-nutzer_s11.avif\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"What are synthetic users good for? My write-up of the Produktwerker episode\" style=\"--dominant-color: #677a8d;aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/produktwerker-synthetische-nutzer_s11.avif 1344w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/produktwerker-synthetische-nutzer_s11-300x171.avif 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/produktwerker-synthetische-nutzer_s11-1024x585.avif 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/produktwerker-synthetische-nutzer_s11-768x439.avif 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" data-has-transparency=\"false\" data-dominant-color=\"677a8d\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-10-26T10:43:40+01:00\">26. October 2026<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/synthetic-users-produktwerker-episode\/\" target=\"_self\" >What are synthetic users good for? My write-up of the Produktwerker episode<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Are synthetic users any good for customer interviews? My write-up of the Die Produktwerker episode with Tim Klein: forces yes, triggers no \u2013 and what they still help with.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/synthetic-users-produktwerker-episode\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-6686 post type-post status-publish format-standard has-post-thumbnail hentry category-jobs-to-be-done-vp-design-en tag-alexander-moths-en tag-innovation-en-2 tag-jtbd-en-2\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/innovation-as-the-key-to-success-strategies-and-insights-for-businesses\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1261\" height=\"701\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/11\/1520502844.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Innovation as the Key to Success: Strategies and Insights for Businesses\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/11\/1520502844.jpg 1261w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/11\/1520502844-300x167.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/11\/1520502844-768x427.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/11\/1520502844-1024x569.jpg 1024w\" sizes=\"auto, (max-width: 1261px) 100vw, 1261px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2023-09-30T21:57:00+02:00\">30. September 2023<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/innovation-as-the-key-to-success-strategies-and-insights-for-businesses\/\" target=\"_self\" >Innovation as the Key to Success: Strategies and Insights for Businesses<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Innovation &#038; Strategic Development: A Comprehensive Guide to Corporate Success -Delve into the myriad facets of innovation and strategic development, exploring their indispensable roles in achieving sustainable corporate success. Gain&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/innovation-as-the-key-to-success-strategies-and-insights-for-businesses\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<\/div>\n<p><a href=\"https:\/\/oberwasser-consulting.de\/en\/category\/blog\/jobs-to-be-done-vp-design-en\/\">All articles on JTBD and customer understanding \u2192<\/a><\/p><\/div>\n        <\/div>\n      <\/li>\n      <li class=\"wz text\">\n        <span class=\"nr\" aria-hidden=\"true\">02<\/span>\n        <div class=\"wz-t breit\">\n          <h2 class=\"wz-titel wp-block-heading\">Innovation and strategy<\/h2>\n          <div class=\"inhalt-t\"><p>Innovation rarely fails for lack of ideas \u2013 it fails for lack of a clear basis for deciding. Here we connect innovation strategy with evidence-based decision-making: from portfolio decisions and go-to-market to the question of why good products still fail.<\/p>\n<div class=\"fremdblock\">\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1922 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-innovation-strategy tag-business-model-design-en\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/efficiency-innovation-please-do-not-disturb\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1357\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/image-4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Efficiency innovation \u2013 Please do not disturb\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/image-4.png 1920w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/image-4-300x212.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/image-4-768x543.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/image-4-1024x724.png 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2020-06-15T22:21:13+02:00\">15. June 2020<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/efficiency-innovation-please-do-not-disturb\/\" target=\"_self\" >Efficiency innovation \u2013 Please do not disturb<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Is innovation necessarily the enemy of clean processes? What seems to be a classic management task is difficult to achieve in practice: continuous innovation that leads to an increase in&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/efficiency-innovation-please-do-not-disturb\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1915 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-innovation-strategy\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/office-sharing-as-a-driving-force\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1343\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/09\/Office_Sharing.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Coworking and innovation with Share DnC\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/09\/Office_Sharing.jpg 2000w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/09\/Office_Sharing-300x201.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/09\/Office_Sharing-768x516.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/09\/Office_Sharing-1024x688.jpg 1024w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2020-06-15T22:06:33+02:00\">15. June 2020<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/office-sharing-as-a-driving-force\/\" target=\"_self\" >Coworking and innovation with Share DnC<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Discover how Share DnC is reshaping coworking and fostering innovation. Find out how the platform sublets unused office space and thus became the largest office space brokerage platform in Germany.&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/office-sharing-as-a-driving-force\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<\/div>\n<p><a href=\"https:\/\/oberwasser-consulting.de\/en\/category\/blog\/innovation-strategy\/\">All articles on innovation and strategy \u2192<\/a><\/p><\/div>\n        <\/div>\n      <\/li>\n      <li class=\"wz text\">\n        <span class=\"nr\" aria-hidden=\"true\">03<\/span>\n        <div class=\"wz-t breit\">\n          <h2 class=\"wz-titel wp-block-heading\">Bitcoin and energy<\/h2>\n          <div class=\"inhalt-t\"><p>Bitcoin from the perspective of companies and decision-makers: accounting, business model innovation, energy questions and the strategic implications for mid-sized companies.<\/p>\n<div class=\"fremdblock\">\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-7170 post type-post status-publish format-standard has-post-thumbnail hentry category-bitcoin-energy category-blog tag-bitcoin-en tag-business-model-design-en tag-practical-example\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/dirk-roeder-the-interface-between-blockchain-technology-and-the-corporate-world\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1024\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/12\/Telekom_Blockchain.png\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"Dirk Roeder: The interface between blockchain technology and the corporate world\" style=\"--dominant-color: #609e9d;aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/12\/Telekom_Blockchain.png 1792w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/12\/Telekom_Blockchain-300x171.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/12\/Telekom_Blockchain-1024x585.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/12\/Telekom_Blockchain-768x439.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/12\/Telekom_Blockchain-1536x878.png 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" data-has-transparency=\"false\" data-dominant-color=\"609e9d\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2023-12-07T14:53:33+01:00\">7. December 2023<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/dirk-roeder-the-interface-between-blockchain-technology-and-the-corporate-world\/\" target=\"_self\" >Dirk Roeder: The interface between blockchain technology and the corporate world<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Discover how blockchain and bitcoin technologies are revolutionising the corporate world in our podcast &#8216;The Bitcoin Effekt&#8217; with Dirk Roeder from Deutsche Telekom MMS. Find out more about the challenges&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/dirk-roeder-the-interface-between-blockchain-technology-and-the-corporate-world\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-6803 post type-post status-publish format-standard has-post-thumbnail hentry category-bitcoin-energy category-podcast-innovateupgrade tag-bitcoin-en tag-business-model-design-en tag-practical-example\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/relai-ceo-julian-liniger-the-bridge-between-bitcoin-technology-and-people\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"1024\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/10\/Julian_Relai_4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Relai CEO Julian Liniger: The bridge between bitcoin technology and people\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/10\/Julian_Relai_4.png 1792w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/10\/Julian_Relai_4-300x171.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/10\/Julian_Relai_4-1024x585.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/10\/Julian_Relai_4-768x439.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/10\/Julian_Relai_4-1536x878.png 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2023-10-08T10:12:43+02:00\">8. October 2023<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/relai-ceo-julian-liniger-the-bridge-between-bitcoin-technology-and-people\/\" target=\"_self\" >Relai CEO Julian Liniger: The bridge between bitcoin technology and people<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In a world where disruptive technologies set the tone, Bitcoin is also repeatedly at the centre of many discussions. Julian Liniger, CEO of Relai and Forbes 30 Under 30 winner,&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/relai-ceo-julian-liniger-the-bridge-between-bitcoin-technology-and-people\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-6092 post type-post status-publish format-standard has-post-thumbnail hentry category-bitcoin-energy category-podcast-innovateupgrade tag-bitcoin-en tag-business-model-design-en tag-strategy\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/important-instead-of-complicated-the-good-relationship-between-bitcoin-and-bank\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"768\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Important instead of complicated \u2013 The good relationship between Bitcoin and bank\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL.png 1920w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL-300x120.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL-1024x410.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL-768x307.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL-1536x614.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2023-04-18T14:10:15+02:00\">18. April 2023<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/important-instead-of-complicated-the-good-relationship-between-bitcoin-and-bank\/\" target=\"_self\" >Important instead of complicated \u2013 The good relationship between Bitcoin and bank<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In this podcast episode of Innovate &amp; Upgrade, Peter Rochel talks to Andreas Streb, Deputy CEO of Volksbank und Raiffeisenbank Bayern Mitte, about disruptive technologies and specifically the relationship between&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/important-instead-of-complicated-the-good-relationship-between-bitcoin-and-bank\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<\/div>\n<p><a href=\"https:\/\/oberwasser-consulting.de\/en\/category\/blog\/bitcoin-energy\/\">All articles on Bitcoin and energy \u2192<\/a><\/p><\/div>\n        <\/div>\n      <\/li>\n      <li class=\"wz text\">\n        <span class=\"nr\" aria-hidden=\"true\">04<\/span>\n        <div class=\"wz-t breit\">\n          <h2 class=\"wz-titel wp-block-heading\">Podcast Innovate+Upgrade<\/h2>\n          <div class=\"inhalt-t\"><p>Peter Rochel talks to founders, strategists and practitioners about JTBD, innovation and evidence-based decisions. A selection of episodes is available in English as blog posts, with show notes and further links.<\/p>\n<div class=\"fremdblock\">\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-10582 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast-innovateupgrade tag-jtbd-en-2 tag-shot-en\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/the-three-types-of-innovation\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/fields-of-innovation-exploit-explore-kopf-2026.avif\" class=\"attachment-post-thumbnail size-post-thumbnail not-transparent wp-post-image\" alt=\"The Three Types of Innovation\" style=\"--dominant-color: #080a15;aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/fields-of-innovation-exploit-explore-kopf-2026.avif 1600w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/fields-of-innovation-exploit-explore-kopf-2026-300x169.avif 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/fields-of-innovation-exploit-explore-kopf-2026-1024x576.avif 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/fields-of-innovation-exploit-explore-kopf-2026-768x432.avif 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/fields-of-innovation-exploit-explore-kopf-2026-1536x864.avif 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-has-transparency=\"false\" data-dominant-color=\"080a15\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-08-11T12:55:05+02:00\">11. August 2026<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/the-three-types-of-innovation\/\" target=\"_self\" >The Three Types of Innovation<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The three types of innovation \u2013 sustaining, efficiency and market-creating \u2013 with examples, the fields exploit and explore, and the link to Jobs to be Done.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/the-three-types-of-innovation\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-10580 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast-innovateupgrade tag-jtbd-en-2 tag-shot-en\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/hypothesis-driven-working\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/04\/HopothesenTesten.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Hypothesis-Driven Working\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/04\/HopothesenTesten.jpg 2000w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/04\/HopothesenTesten-300x300.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/04\/HopothesenTesten-1024x1024.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/04\/HopothesenTesten-150x150.jpg 150w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/04\/HopothesenTesten-768x768.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2022\/04\/HopothesenTesten-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-08-11T12:55:00+02:00\">11. August 2026<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/hypothesis-driven-working\/\" target=\"_self\" >Hypothesis-Driven Working<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven working is. In just under 6 minutes, Peter shows you what to look out for and shares valuable tips and&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/hypothesis-driven-working\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-10578 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast-innovateupgrade tag-jtbd-en-2 tag-shot-en\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/what-are-solutions\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1080\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/11\/JTBD-Solution-loesungen.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Solutions \u2013 Your Competitors\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/11\/JTBD-Solution-loesungen.jpg 1820w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/11\/JTBD-Solution-loesungen-300x178.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/11\/JTBD-Solution-loesungen-1024x608.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/11\/JTBD-Solution-loesungen-768x456.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/11\/JTBD-Solution-loesungen-1536x911.jpg 1536w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-08-11T12:54:55+02:00\">11. August 2026<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/what-are-solutions\/\" target=\"_self\" >Solutions \u2013 Your Competitors<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">I+U podcast shot. In four minutes, Peter Rochel nails down what the solutions element means in the JTBD context and how solutions help you identify the best market for your&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/oberwasser-consulting.de\/en\/what-are-solutions\/\">Read post<\/a><\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<\/div>\n<p><a href=\"https:\/\/oberwasser-consulting.de\/en\/category\/blog\/podcast-innovateupgrade\/\">All podcast episodes \u2192<\/a><\/p><\/div>\n        <\/div>\n      <\/li>\n    <\/ol>\n  <\/div>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Blog: strategy, customer understanding and innovation Better decisions start with better questions. Practical articles on strategy, customer understanding and innovation \u2013 drawn from more than 20 years of consulting work by Peter Rochel and the Oberwasser Consulting team. 01 JTBD and customer understanding Jobs to Be Done is more than a method: it is a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Blog: strategy, JTBD and innovation \u2022 Oberwasser Consulting","_yoast_wpseo_metadesc":"Articles on Jobs to Be Done, innovation strategy and evidence-based decisions \u2013 from 20 years of Peter Rochel\u2019s consulting work.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","footnotes":""},"class_list":["post-11935","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blog: strategy, JTBD and innovation \u2022 Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Articles on Jobs to Be Done, innovation strategy and evidence-based decisions \u2013 from 20 years of Peter Rochel\u2019s consulting work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog: strategy, customer understanding and innovation\" \/>\n<meta property=\"og:description\" content=\"Articles on Jobs to Be Done, innovation strategy and evidence-based decisions \u2013 from 20 years of Peter Rochel\u2019s consulting work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-01T20:18:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/blog\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/blog\\\/\",\"name\":\"Blog: strategy, JTBD and innovation \u2022 Oberwasser Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\"},\"datePublished\":\"2026-11-01T20:08:32+00:00\",\"dateModified\":\"2026-11-01T20:18:12+00:00\",\"description\":\"Articles on Jobs to Be Done, innovation strategy and evidence-based decisions \u2013 from 20 years of Peter Rochel\u2019s consulting work.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/blog\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/blog\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/blog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog: strategy, customer understanding and innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\",\"name\":\"Oberwasser Consulting\",\"description\":\"Navigating Complexity. 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