{"id":11933,"date":"2026-11-01T21:07:51","date_gmt":"2026-11-01T20:07:51","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?page_id=11933"},"modified":"2026-11-01T21:07:51","modified_gmt":"2026-11-01T20:07:51","slug":"in-the-media","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/in-the-media\/","title":{"rendered":"In the media"},"content":{"rendered":"\n<div id=\"oc-redesign\">\n<style>\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\nbody:has(#oc-redesign) #hero-scene{display:none!important;}\nbody:has(#oc-redesign) .archive-container .content-col>h1{display:none!important;}\nbody:has(#oc-redesign) .archive-container{padding-top:0!important;}\n#oc-redesign{\n  --navy:#0F2C4A; --text:#37474F; --cool:#F4F6F8; --arctic:#89CFF0; --hyper:#2E5CDB; 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.einleitung{margin-top:32px;max-width:900px;color:var(--navy)}\n#oc-redesign .modi h2,#oc-redesign .passt h2{max-width:1000px}\n#oc-redesign .modi .weg h3{font-weight:600}\n#oc-redesign .modi .weg .was{grid-column:7\/13}\n#oc-redesign .modi .weg .was p + p{margin-top:12px}\n#oc-redesign .modi .weg .was a{color:var(--navy);font-weight:600;text-decoration:underline;text-underline-offset:4px;text-decoration-thickness:1px}\n#oc-redesign .vorlage .body strong{font-weight:600;color:var(--navy)}\n@media (max-width:760px){#oc-redesign .modi .weg .was{margin-top:16px}\n#oc-redesign .modi .einleitung,#oc-redesign .passt .einleitung{margin-top:20px}}\n<\/style>\n<section class=\"hero navy fb\">\n  <div class=\"wrap\">\n    <h1 class=\"display\">In the media<\/h1>\n  <\/div>\n<\/section>\n\n<section class=\"grau neu fb\">\n  <div class=\"wrap\">\n    <div class=\"zeile\">\n      <span class=\"etikett\">Our own primary research<\/span>\n      <h2>Bitcoin Adoption Study 2026 \u2013 our evidence base<\/h2>\n      <p class=\"satz\">The first published qualitative longitudinal in-depth study of the Bitcoin market in the DACH region (Germany, Austria, Switzerland): 35 in-depth interviews (2019 to 2026), 1,207 coded pieces of evidence, 6 buyer segments plus 2 special cases. Why people and companies really turn to Bitcoin \u2013 and where the switch breaks down. This is the evidence that the press and the professional community pick up on.<br><a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/btc-adoption-studie\/\">Read the study (in German) \u2192<\/a> <a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Apply the method to your customers<\/a><\/p>\n    <\/div>\n    <div class=\"zeile\">\n      <span class=\"etikett\">Our own primary research<\/span>\n      <h2>Who gets named when the market asks \u2013 market study 2026<\/h2>\n      <p class=\"satz\">The market for visibility in generative answer engines, mapped across 271 sources on 182 hosts: what an initial analysis costs (\u20ac490 to \u20ac3,500 in the German-speaking market), what demonstrably works and why a single query is not a measurement. Published with a DOI, CC BY 4.0.<br><a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/ki-sichtbarkeit-marktstudie\/\">Read the study (in German) \u2192<\/a> <a class=\"textlink\" href=\"https:\/\/oberwasser-consulting.de\/en\/positioning-assessment\/\">Positioning Assessment: does your market name you?<\/a><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"abschnitt medien fb\">\n  <div class=\"wrap\">\n    <p class=\"lead einleitung\"><strong>Oberwasser Consulting in the media.<\/strong> Where trade press, associations and podcasts draw on our research and methods \u2013 curated for relevance, not completeness.<\/p>\n    <div class=\"gruppe\">\n      <h2 class=\"wp-block-heading\">Bitcoin adoption and strategy<\/h2>\n      <ul class=\"wp-block-list liste\">\n        <li><strong>FOCUS online<\/strong> \u00b7 25 June 2026 \u00b7 <a href=\"https:\/\/www.focus.de\/finanzen\/riester-frust-jetzt-kauft-heike-60-bitcoin-fuer-die-rente_f93c2e67-a96a-4d9b-a3f1-1d6b76093709.html\">\u2018Riester-Frust: Jetzt kauft Heike (60) Bitcoin f\u00fcr die Rente\u2019<\/a> (in German; roughly: \u2018Fed up with her Riester pension, Heike, 60, is now buying Bitcoin for retirement\u2019)<\/li>\n        <li><strong>Bitcoin Bundesverband<\/strong> \u00b7 25 June 2026 \u00b7 <a href=\"https:\/\/bitcoin-bundesverband.de\/en\/2026-bitcoin-adoption-study-bitcoin-adoption-in-the-dach-region\/\">The study as the basis of the holding-period debate (Pro Haltefrist)<\/a><\/li>\n        <li><strong>Sound Money Bitcoin Podcast<\/strong> \u00b7 June 2026 \u00b7 <a href=\"https:\/\/youtu.be\/TJjEOV4Qgrw\">\u20187 Jahre Forschung. Die Wahrheit \u00fcber Bitcoin-Adoption ist unbequemer als erwartet\u2019<\/a> (in German; roughly: \u2018Seven years of research. The truth about Bitcoin adoption is more uncomfortable than expected\u2019)<\/li>\n        <li><strong>Der Hybridbanker<\/strong> \u00b7 November 2024 \u00b7 <a href=\"https:\/\/hybridbanker.de\/2024\/11\/22\/im-hybrid-talk-peter-rochel\/\">\u2018Im Hybrid Talk: Peter Rochel\u2019<\/a> (in German)<\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"gruppe\">\n      <h2 class=\"wp-block-heading\">Jobs to Be Done and customer research<\/h2>\n      <ul class=\"wp-block-list liste\">\n        <li><strong>impulse<\/strong> \u00b7 <a href=\"https:\/\/www.impulse.de\/organisation\/jobs-to-be-done\/7612209.html\">\u2018Kunden besser verstehen, mehr verkaufen\u2019<\/a> (in German; roughly: \u2018Understand customers better, sell more\u2019)<\/li>\n        <li><strong>heise online<\/strong> (Die Produktwerker) \u00b7 <a href=\"https:\/\/www.heise.de\/blog\/Die-Produktwerker-Jobs-to-Be-Done-Interviews-zum-besseren-Kundenverstaendnis-7067645.html\">\u2018Jobs to Be Done: Interviews zum besseren Kundenverst\u00e4ndnis\u2019<\/a> (in German; roughly: \u2018Jobs to Be Done: interviews for a better understanding of customers\u2019)<\/li>\n        <li><strong>heise online<\/strong> (Die Produktwerker) \u00b7 <a href=\"https:\/\/www.heise.de\/blog\/Die-Produktwerker-Progress-Design-Map-9971620.html\">\u2018Progress Design Map\u2019<\/a> (in German)<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"navy schluss fb\">\n  <div class=\"wrap\">\n    <h3 class=\"kopf-schluss\">The same depth, applied to your own buyers<\/h3>\n    <p class=\"angebot\">You build or are responsible for a Bitcoin-related offering \u2013 and want to know where your conversion breaks down? In the Customer Insights Sprint, we apply the same switch-interview method to your buyers: usually two to six weeks from the first interview, at a fixed price, ending with a basis for decisions that is precise down to the segment.<\/p>\n    <p class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">See the Customer Insights Sprint<\/a> <a class=\"textlink\" href=\"https:\/\/cal.com\/peterrochel\/20-min-scope-call\">20-minute call<\/a><\/p>\n  <\/div>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In the media Our own primary research Bitcoin Adoption Study 2026 \u2013 our evidence base The first published qualitative longitudinal in-depth study of the Bitcoin market in the DACH region (Germany, Austria, Switzerland): 35 in-depth interviews (2019 to 2026), 1,207 coded pieces of evidence, 6 buyer segments plus 2 special cases. Why people and companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"In the media \u2022 Oberwasser Consulting","_yoast_wpseo_metadesc":"Oberwasser Consulting in the media: FOCUS online, heise and impulse on our primary research \u2013 35 in-depth interviews, 271 verified sources.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","footnotes":""},"class_list":["post-11933","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>In the media \u2022 Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Oberwasser Consulting in the media: FOCUS online, heise and impulse on our primary research \u2013 35 in-depth interviews, 271 verified sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/in-the-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In the media\" \/>\n<meta property=\"og:description\" content=\"Oberwasser Consulting in the media: FOCUS online, heise and impulse on our primary research \u2013 35 in-depth interviews, 271 verified sources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/in-the-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-the-media\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-the-media\\\/\",\"name\":\"In the media \u2022 Oberwasser Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\"},\"datePublished\":\"2026-11-01T20:07:51+00:00\",\"description\":\"Oberwasser Consulting in the media: FOCUS online, heise and impulse on our primary research \u2013 35 in-depth interviews, 271 verified sources.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-the-media\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-the-media\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-the-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In the media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\",\"name\":\"Oberwasser Consulting\",\"description\":\"Navigating Complexity. 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