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.schema-faq-question{font-size:18px}\n#oc-redesign .t4-schluss .exp{font-size:17px}\n#oc-redesign .knopf{white-space:normal;text-align:center}}\n<\/style>\n<section class=\"navy hero t4-hero fb\">\n  <div class=\"wrap\">\n    <div class=\"raster\">\n      <div class=\"h-l voll\">\n        <h1 class=\"display lang\">Evidence, not claims <span class=\"duenn\">\u2013 studies, white papers and cases<\/span><\/h1>\n        <p class=\"lead\"><strong>Anyone can make claims. Here you\u2019ll find what we can back up:<\/strong> two studies with a DOI, white papers drawing on more than 700 projects and cases with verifiable results \u2013 freely available, with sources, to pass on.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"band\" aria-hidden=\"true\"><svg viewBox=\"0 0 1342 120\" preserveAspectRatio=\"xMinYMid slice\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"6.0\" cy=\"12.0\" r=\"1.35\" fill=\"#2E5CDB\"\/><circle cx=\"20.0\" cy=\"12.0\" r=\"1.36\" fill=\"#2F5DDB\"\/><circle cx=\"34.0\" cy=\"12.0\" r=\"1.36\" fill=\"#305EDB\"\/><circle cx=\"48.0\" cy=\"12.0\" r=\"1.36\" fill=\"#3160DC\"\/><circle cx=\"62.0\" cy=\"12.0\" r=\"1.37\" fill=\"#3261DC\"\/><circle cx=\"76.0\" cy=\"12.0\" r=\"1.37\" fill=\"#3362DC\"\/><circle cx=\"90.0\" cy=\"12.0\" r=\"1.37\" fill=\"#3463DC\"\/><circle cx=\"104.0\" cy=\"12.0\" r=\"1.38\" fill=\"#3564DD\"\/><circle cx=\"118.0\" cy=\"12.0\" r=\"1.38\" fill=\"#3666DD\"\/><circle cx=\"132.0\" cy=\"12.0\" r=\"1.38\" 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cx=\"1126.0\" cy=\"108.0\" r=\"1.59\" fill=\"#7BBDED\"\/><circle cx=\"1140.0\" cy=\"108.0\" r=\"1.60\" fill=\"#7CBEED\"\/><circle cx=\"1154.0\" cy=\"108.0\" r=\"1.60\" fill=\"#7DBFED\"\/><circle cx=\"1168.0\" cy=\"108.0\" r=\"1.60\" fill=\"#7EC0ED\"\/><circle cx=\"1182.0\" cy=\"108.0\" r=\"1.61\" fill=\"#7EC2EE\"\/><circle cx=\"1196.0\" cy=\"108.0\" r=\"1.61\" fill=\"#7FC3EE\"\/><circle cx=\"1210.0\" cy=\"108.0\" r=\"1.61\" fill=\"#80C4EE\"\/><circle cx=\"1224.0\" cy=\"108.0\" r=\"1.62\" fill=\"#81C5EE\"\/><circle cx=\"1238.0\" cy=\"108.0\" r=\"1.62\" fill=\"#82C7EE\"\/><circle cx=\"1252.0\" cy=\"108.0\" r=\"1.62\" fill=\"#83C8EF\"\/><circle cx=\"1266.0\" cy=\"108.0\" r=\"1.62\" fill=\"#84C9EF\"\/><circle cx=\"1280.0\" cy=\"108.0\" r=\"1.63\" fill=\"#85CAEF\"\/><circle cx=\"1294.0\" cy=\"108.0\" r=\"1.63\" fill=\"#86CBEF\"\/><circle cx=\"1308.0\" cy=\"108.0\" r=\"1.63\" fill=\"#87CDF0\"\/><circle cx=\"1322.0\" cy=\"108.0\" r=\"1.64\" fill=\"#88CEF0\"\/><circle cx=\"1336.0\" cy=\"108.0\" r=\"1.64\" fill=\"#89CFF0\"\/><\/svg><\/div>\n  <\/div>\n<\/section>\n\n<section class=\"abschnitt zeilen-abschnitt fb\">\n  <div class=\"wrap\">\n    <ol class=\"wz-liste\">\n      <li class=\"wz text\">\n        <span class=\"nr\" aria-hidden=\"true\">01<\/span>\n        <div class=\"wz-t breit\">\n          <h2 class=\"wz-titel wp-block-heading\">Studies<\/h2>\n          <div class=\"inhalt-t\"><div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><p><strong><a href=\"https:\/\/oberwasser-consulting.de\/ki-sichtbarkeit-marktstudie\/\">Wer genannt wird, wenn der Markt fragt (2026)<\/a><\/strong> \u2013 in German; in English: \u2018Who gets named when the market asks\u2019. The market for visibility in generative answer engines: prices, impact, demand and the paid diagnostic entry point. 29 pages, 271 source URLs, CC BY 4.0, DOI 10.5281\/zenodo.22237512. Readable online, PDF without a form.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/oberwasser-consulting.de\/ki-sichtbarkeit-marktstudie\/\"><img data-dominant-color=\"5a5a5b\" data-has-transparency=\"true\" style=\"--dominant-color: #5a5a5b;\" decoding=\"async\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-marktstudie-2026-wer-genannt-wird-titelblatt.webp\" alt=\"Cover of the market study \u2018Wer genannt wird\u2019 (\u2018Who gets named\u2019) by Peter Rochel, Oberwasser Consulting\" class=\"wp-image-11520 size-full has-transparency\"\/><\/a><\/figure><\/div>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><p><strong><a href=\"https:\/\/oberwasser-consulting.de\/btc-adoption-studie\/\">Bitcoin adoption in DACH \u2013 the JTBD adoption study (2026)<\/a><\/strong> \u2013 in German. The first study of the Bitcoin market in Germany, Austria and Switzerland based on real interviews rather than survey percentages: why business owners get in, why they stay, and why they leave with a hangover.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/oberwasser-consulting.de\/btc-adoption-studie\/\"><img data-dominant-color=\"555657\" data-has-transparency=\"true\" style=\"--dominant-color: #555657;\" decoding=\"async\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/bitcoin-adoption-dach-jtbd-adoptionsstudie-2026-titelblatt.webp\" alt=\"Cover of the study \u2018Bitcoin-Adoption in DACH: Wo der Markt zieht und wo der Switch bricht\u2019 (\u2018Bitcoin adoption in DACH: where the market pulls and where the switch breaks down\u2019) by Peter Rochel, Oberwasser Consulting\" class=\"wp-image-11521 size-full has-transparency\"\/><\/a><\/figure><\/div><\/div>\n        <\/div>\n      <\/li>\n      <li class=\"wz text\">\n        <span class=\"nr\" aria-hidden=\"true\">02<\/span>\n        <div class=\"wz-t breit\">\n          <h2 class=\"wz-titel wp-block-heading\">White papers to download<\/h2>\n          <div class=\"inhalt-t\"><h4 class=\"wp-block-heading\" id=\"h-scheitern-am-kunden-vorbei-warum-innovation-ohne-jtbd-scheitert\"><em><a href=\"https:\/\/oberwasser-consulting.de\/en\/why-companies-fail-and-how-jtbd-helps-to-develop-products-that-customers-really-want\/\">Missing the customer \u2013 why innovation fails without JTBD<\/a><\/em><\/h4>\n<p><strong> White paper (2025)<\/strong><br>Find out why products fail \u2013 and how companies use the JTBD method to innovate in a radically customer-centred way.<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><p>17 pages of analysis drawing on more than 700 JTBD projects: why products miss the customer \u2013 and how you can prevent it. <a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/02\/OC-whitepaper-scheitern-am-kunden-vorbei.pdf\"><strong>Download the PDF (in German)<\/strong><\/a> \u2013 free, no sign-up.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/02\/OC-whitepaper-scheitern-am-kunden-vorbei.pdf\"><img data-dominant-color=\"09141e\" data-has-transparency=\"true\" style=\"--dominant-color: #09141e;\" decoding=\"async\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/whitepaper-scheitern-am-kunden-vorbei-titelblatt-2026-10.webp\" alt=\"Cover of the white paper \u2018Scheitern am Kunden vorbei\u2019 (\u2018Missing the customer\u2019) by Peter Rochel, Oberwasser Consulting\" class=\"wp-image-11292 size-full has-transparency\"\/><\/a><\/figure><\/div>\n<div class=\"fremdblock\">\n\n\n\n<p class=\"body\">The expanded new edition is due in November. If you don\u2019t want to miss it, subscribe to <a href=\"https:\/\/oberwasser-consulting.de\/oc-radar\/\">OC-Radar<\/a>, our newsletter in German.<\/p>\n\n\n\n<\/div>\n<div class=\"fremdblock\">\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-bitcoin-amp-jobs-to-be-done-strategien-fur-echte-fortschrittsmessung\"><em>Bitcoin and Jobs to Be Done \u2013 strategies for measuring real progress<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTXO Solutions white paper (2025)<\/strong><br>How Bitcoin can be analysed with the JTBD method \u2013 and what that reveals about market maturity, use cases and product design.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/bitcoin-strategien-jtbd-utxo-solutions-whitepaper.pdf\"><img data-dominant-color=\"b1b1b1\" data-has-transparency=\"true\" style=\"--dominant-color: #b1b1b1;\" loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1024\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/05\/bitcoin-strategien-jtbd-utxo-solutions-whitepaper-stack-794x1024.webp\" alt=\"Cover of the white paper \u2018Bitcoin-Strategien mit Jobs-to-be-Done\u2019 (\u2018Bitcoin strategies with Jobs to Be Done\u2019) by Peter Rochel, UTXO Solutions GmbH\" class=\"wp-image-8341 size-full has-transparency\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/05\/bitcoin-strategien-jtbd-utxo-solutions-whitepaper-stack-794x1024.webp 794w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/05\/bitcoin-strategien-jtbd-utxo-solutions-whitepaper-stack-233x300.webp 233w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/05\/bitcoin-strategien-jtbd-utxo-solutions-whitepaper-stack-768x990.webp 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/05\/bitcoin-strategien-jtbd-utxo-solutions-whitepaper-stack.webp 1178w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/04\/bitcoin-strategien-jtbd-utxo-solutions-whitepaper.pdf\">Download the complete white paper as a PDF (in German)<\/a><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<\/div>\n<h4 class=\"wp-block-heading\"><em>Bitcoin, ESG and SDGs \u2013 corporate strategies amid regulatory change<\/em><\/h4>\n<p><strong>Commissioned by the <a href=\"https:\/\/bitcoin-bundesverband.de\">Bitcoin Bundesverband<\/a> (German Bitcoin Association) | Co-authors: Lars Eichhorst, Janine Paas, Peter Rochel<\/strong><br>A well-founded working paper for companies and investors on integrating Bitcoin in line with ESG.<\/p>\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><p><strong><a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/25-07-30_BTCBV_BTC_ESG_de_fin.pdf\">Download the complete white paper in German as a PDF<\/a><\/strong><\/p>\n\n<p><strong><a href=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/25-07-30_BTCBV_BTC_ESG_en_fin.pdf\">Download the complete white paper in English as a PDF<\/a><\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"f3f2f2\" data-has-transparency=\"false\" style=\"--dominant-color: #f3f2f2;\" loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/bitcoin-esg-implikationen-BTCBV-whitepaper-stack-724x1024.webp\" alt=\"Cover of the working paper \u2018Bitcoin \u2013 implications and opportunities for companies and investors from an ESG perspective\u2019 by the Bitcoin Bundesverband, co-author Peter Rochel\" class=\"wp-image-8461 size-full not-transparent\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/bitcoin-esg-implikationen-BTCBV-whitepaper-stack-724x1024.webp 724w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/bitcoin-esg-implikationen-BTCBV-whitepaper-stack-212x300.webp 212w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/bitcoin-esg-implikationen-BTCBV-whitepaper-stack-768x1086.webp 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/bitcoin-esg-implikationen-BTCBV-whitepaper-stack-1086x1536.webp 1086w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2025\/07\/bitcoin-esg-implikationen-BTCBV-whitepaper-stack.webp 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/div><\/div>\n        <\/div>\n      <\/li>\n      <li class=\"wz text\">\n        <span class=\"nr\" aria-hidden=\"true\">03<\/span>\n        <div class=\"wz-t breit\">\n          <h2 class=\"wz-titel wp-block-heading\">Case studies<\/h2>\n          <div class=\"inhalt-t\"><p>Cases from practice, with figures instead of adjectives \u2013 an <a href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-studies-understanding-customers-measurably-increasing-success\/\">overview of all JTBD case studies<\/a> and four cases in full depth:<\/p>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-study-b2b-cybersecurity\/\">B2B cybersecurity: he knew JTBD from Harvard \u2013 only putting it into practice brought the breakthrough<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-study-e-bike-buying-decision\/\">E-bike: one product, eight buyers, eight different reasons<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jtbd-case-study-solar-sector-coupling\/\">Solar: four buying jobs of a solar installer<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/en\/fivefold-increase-in-sales-with-the-jtbd-method-the-mantrafant-success-story\/\">Mantrafant: having something to hold on to \u2013 and sticking with the practice (historical case)<\/a><\/li><\/ul>\n<p>Third-party evidence, not self-praise: <a href=\"https:\/\/oberwasser-consulting.de\/en\/in-the-media\/\">Oberwasser Consulting in the media<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><strong>3. Who are the white papers for?<\/strong><\/h3>\n<ul class=\"wp-block-list\"><li>Strategists who work on ESG, innovation or digitalisation<\/li>\n\n<li>Product leads who want to achieve real progress<\/li>\n\n<li>CFOs and CEOs who want to understand value creation \u2013 not just guess at it<\/li>\n\n<li>Anyone who isn\u2019t satisfied with buzzwords<\/li>\n<\/ul><\/div>\n        <\/div>\n      <\/li>\n    <\/ol>\n  <\/div>\n<\/section>\n<\/div>\n\n\n\n\n<style id=\"oc-en-feed-labels\">\/* EN-Beschriftung Themen-Feed (global nur DE im Zusatz-CSS), Otto 01.11.2026 *\/\nbody.en main .content-col > .row:has(> .tag-post)::before{content:\"Related articles\";}\nbody.en main .content-col > .row:has(> .tag-post)::after{content:\"Read on\";}\n<\/style>\n\n","protected":false},"excerpt":{"rendered":"<p>Evidence, not claims \u2013 studies, white papers and cases Anyone can make claims. Here you\u2019ll find what we can back up: two studies with a DOI, white papers drawing on more than 700 projects and cases with verifiable results \u2013 freely available, with sources, to pass on. 01 Studies Wer genannt wird, wenn der Markt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Evidence, not claims: studies, white papers and cases","_yoast_wpseo_metadesc":"Studies with a DOI, white papers drawing on 700+ projects, case studies with verifiable figures \u2013 freely available, with sources.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/10\/ki-sichtbarkeit-marktstudie-2026-wer-genannt-wird-titelblatt.webp","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","footnotes":""},"class_list":["post-11930","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.7) - 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