{"id":10716,"date":"2026-08-15T10:04:55","date_gmt":"2026-08-15T08:04:55","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?page_id=10716"},"modified":"2026-08-15T10:04:55","modified_gmt":"2026-08-15T08:04:55","slug":"e2i-evidence-to-impact","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/","title":{"rendered":"E2I \u2013 Evidence-to-Impact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>After 4 weeks you know which activities actually move revenue. After 8 weeks the effect is visible to your board, advisory board and team.<\/strong> E2I is not another innovation programme. It is an <strong>execution and decision mode<\/strong> that translates insights into impact \u2013 measurable, prioritised and internally explainable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-e2i-evidence-to-impact\">What is E2I (Evidence-to-Impact)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E2I (Evidence-to-Impact) is an execution programme for executives and leadership teams who want to translate customer insights consistently into measurable impact.<br>The focus is on prioritising a few revenue levers, robust hypotheses, short experiments and clear decision bases.<br>The goal is visible effect within 4\u20138 weeks instead of further activity without impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-problem-does-e2i-solve\">Which problem does E2I solve?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many companies don\u2019t have an insight problem.<br>They have an&nbsp;<strong>impact problem<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Initiatives<\/strong><\/li>\n\n\n\n<li><strong>Projects<\/strong><\/li>\n\n\n\n<li><strong>Meetings<\/strong><\/li>\n\n\n\n<li><strong>KPIs<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue<\/strong> grows more slowly than expected<\/li>\n\n\n\n<li><strong>Priorities<\/strong> change constantly<\/li>\n\n\n\n<li><strong>Successes<\/strong> are hard to prove<\/li>\n\n\n\n<li><strong>Recognition<\/strong> from the board or advisory board fails to appear<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, a clear answer to a simple question is missing:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>What actually makes customers buy today \u2013 and what do we therefore do first?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-this-happen\">Why does this happen?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most organisations steer&nbsp;<strong>inwards<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roadmaps<\/li>\n\n\n\n<li>Stakeholder opinions<\/li>\n\n\n\n<li>KPI logics<\/li>\n\n\n\n<li>Historical data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Customers, however, decide&nbsp;<strong>outside<\/strong>&nbsp;this logic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For them only one thing counts:<br><strong>Does an offer create relevant progress in their concrete situation?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internal data often shows&nbsp;<strong>correlations<\/strong>, but rarely&nbsp;<strong>causes of purchase<\/strong>.<br>Without evidenced buying conditions everything becomes important \u2013 and nothing gets prioritised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That costs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tailwind inside the company<\/li>\n\n\n\n<li>Time<\/li>\n\n\n\n<li>Money<\/li>\n\n\n\n<li>Trust<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-it-look-like\">What should it look like instead?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear priorities instead of endless weighing<\/li>\n\n\n\n<li>Measures that pay into revenue levers<\/li>\n\n\n\n<li>Decisions that can be&nbsp;<strong>justified<\/strong><\/li>\n\n\n\n<li>Impact that is visible to board and advisory board<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In short<\/strong>: plannable progress instead of activity simulation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-e2i-help\">How does E2I help?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the E2I programme we jointly find out<br><strong>under which conditions your customers buy \u2013 and what that means for your next decisions.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The E2I programme produces no concepts, but concrete decision and execution artefacts.<\/li>\n\n\n\n<li>Prioritised revenue levers (3\u20135)<\/li>\n\n\n\n<li>Clearly formulated hypotheses with measurement logic<\/li>\n\n\n\n<li>Concrete experiments and measures<\/li>\n\n\n\n<li>Decision and steering templates for board\/advisory board<\/li>\n\n\n\n<li>Evidence-based stop\/continue decisions<\/li>\n\n\n\n<li>Documented learning loops for follow-up decisions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Building on more than 20 years of customer research and over 1,000 C-level projects, we translate insights&nbsp;<strong>directly into action<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Reconstructing buying decisions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We analyse real buying processes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why did customers buy your solution or comparable ones?<\/li>\n\n\n\n<li>Which triggers, expectations, fears and alternatives played a role?<\/li>\n\n\n\n<li>Why&nbsp;<strong>now<\/strong>&nbsp;and not later?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We work with evidenced patterns, not with assumptions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Turning insights into concrete measures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Together we identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the&nbsp;<strong>decisive revenue levers<\/strong><\/li>\n\n\n\n<li>measures that create impact<\/li>\n\n\n\n<li>activities you can spare yourselves<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Focus:&nbsp;<strong>do less, but the right things.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Close, iterative sparring<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No reports, no theoretical ballast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a&nbsp;<strong>weekly sparring session<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the next decision<\/li>\n\n\n\n<li>the next measure<\/li>\n\n\n\n<li>clear execution tasks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Directly effective. Directly actionable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Evidence loop instead of action plan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E2I works in clear cycles:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New evidence \u2192 next decision<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>if it works \u2192 scale<\/li>\n\n\n\n<li>if it doesn\u2019t \u2192 adjust or stop<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The result is progress with a learning curve, not activity for activity\u2019s sake.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. Fixed fee, cancellable monthly<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full transparency<\/li>\n\n\n\n<li>No surprises<\/li>\n\n\n\n<li>Maximum control<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How does the programme run?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We work in short cycles, with clear measurement points<br>and without consensus theatre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From purchase to impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Day 0 \u2013 Fit check<\/strong><br>Does E2I fit your situation? If yes, go-ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Week 1 \u2013 Kick-off<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sharpening situation, goals and hypotheses<\/li>\n\n\n\n<li>Shared language and decision logic<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weeks 1\u20133 \u2013 Research<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of real buying patterns<\/li>\n\n\n\n<li>Derivation of the relevant levers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weeks 3\u20134 \u2013 Decision brief &amp; first lever<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u20132 measures with direct revenue relevance<\/li>\n\n\n\n<li>e.g. offer language, proof points, funnel bottleneck<br>\u2192&nbsp;<strong>visible effect within 4 weeks<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From week 5 \u2013 Evidence loop<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fortnightly reviews<\/li>\n\n\n\n<li>the next decision<\/li>\n\n\n\n<li>the next measure<br>Continue, adjust or stop \u2013 depending on the evidence.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">E2I self-check<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If&nbsp;<strong>at least three<\/strong>&nbsp;of the following points apply to you, E2I is relevant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We need&nbsp;<strong>visible impact in \u2264 4 weeks<\/strong><\/li>\n\n\n\n<li>Time is critical, fast results are decisive<\/li>\n\n\n\n<li>We want&nbsp;<strong>EBIT\/ROCE-oriented steering<\/strong>, not soft KPIs<\/li>\n\n\n\n<li>We rely on&nbsp;<strong>co-creation<\/strong>, not outsourcing<\/li>\n\n\n\n<li>We need&nbsp;<strong>planning certainty in fixed cycles<\/strong><\/li>\n\n\n\n<li>Our board or advisory board demands&nbsp;<strong>robust decision bases<\/strong><\/li>\n\n\n\n<li>We only accept measures that pay into&nbsp;<strong>real customer patterns<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the next step?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If you still need clarity:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">\u2192 Customer Insights Sprint<\/a><\/li>\n\n\n\n<li><strong>If you want to build the method in-house:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/en\/mastering-jtbd\/\">\u2192 Mastering JTBD Live Online<\/a><\/li>\n\n\n\n<li><strong>If you have insights but need impact:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">\u2192&nbsp;<strong>E2I \u2013 Evidence-to-Impact<\/strong><\/a> (booking page in German)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49&nbsp;<strong><a href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">Book E2I bindingly now (in German)<\/a><\/strong><br>(or clarify fit beforehand in a fit check \u2013 <a href=\"https:\/\/cal.com\/peterrochel\/intro-call-with-peter-rochel-jtbd-project\">book an intro call in English<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-e2i\">Frequently asked questions about the E2I \u2013 Evidence-to-Impact programme<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Which companies is E2I suitable for?<\/strong><br>E2I is aimed at companies and leadership teams that already have products, services or markets, but struggle to translate insights reliably into impact. Typical are organisations with several parallel initiatives, high decision pressure and a need for clear priorities.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does E2I differ from classic consulting?<\/strong><br>E2I delivers no concepts or presentations, but works in short decision and execution cycles. Measures are only continued if their impact is evidenced. Everything else is adjusted or stopped.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How quickly are results visible?<\/strong><br>First measurable effects usually show within&nbsp;<strong>4 weeks<\/strong>. After&nbsp;<strong>6\u20138 weeks<\/strong>, progress can be robustly presented to board, advisory board or shareholders.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What role does customer research play in the E2I programme?<\/strong><br>Customer research serves not insight for its own sake, but as a decision basis. Buying patterns are deliberately reconstructed to derive hypotheses, prioritise measures and make impact measurable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How many topics are worked on in parallel?<\/strong><br>The focus is deliberately on only&nbsp;<strong>3\u20135 prioritised levers<\/strong>. E2I reduces complexity instead of adding more.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is E2I meant for strategy or execution?<\/strong><br>E2I combines both. Strategic clarity emerges from evidence-based decisions; execution happens in short, verifiable steps.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does E2I differ from the Customer Insights Sprint?<\/strong><br>The Customer Insights Sprint creates clarity about customer logic and priorities.<br>E2I starts where insights already exist and are to be&nbsp;<strong>consistently translated into impact<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ 8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does E2I differ from Mastering JTBD?<\/strong><br>Mastering JTBD is a learning and capability-building programme.<br>E2I is an execution and decision programme with a direct focus on impact.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Service\",\n  \"name\": \"E2I \u2013 Evidence-to-Impact programme\",\n  \"description\": \"E2I is an execution programme that translates customer insights into measurable impact. 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The focus: prioritise a few revenue levers, run short experiments and make impact visible to board and advisory board within 4\u20138 weeks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188208-d3db8389\"><strong class=\"schema-faq-question\">What is the difference between E2I and the Customer Insights Sprint?<\/strong> <p class=\"schema-faq-answer\">The <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> delivers a robust decision basis within 4 weeks. E2I starts afterwards: it translates the insights into concrete measures, tests them and makes the impact measurable \u2013 over 4\u20138+ weeks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188211-6e497b9c\"><strong class=\"schema-faq-question\">Who is E2I suitable for?<\/strong> <p class=\"schema-faq-answer\">For executives and leadership teams who already have customer insights but fail at execution and impact measurement. Typical: teams with roadmaps, projects and KPIs \u2013 but without a clear answer to what really makes customers buy.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188213-6d16c77b\"><strong class=\"schema-faq-question\">How much internal effort does E2I require?<\/strong> <p class=\"schema-faq-answer\">For the leadership team: about 1\u20132 hours per week during regular operations. The jour fixe with Peter Rochel takes 60\u201390 minutes \u2013 plus preparing decisions and approving experiments. Operational execution stays with the internal team; OC provides structure, priorities and methodology.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188216-cc94b7bb\"><strong class=\"schema-faq-question\">What does &#8216;measurable impact&#8217; mean concretely?<\/strong> <p class=\"schema-faq-answer\">Impact means: revenue levers identified, hypotheses tested, results provable in numbers. After 4 weeks you know which activities move revenue. After 8 weeks the effect is visible and explainable to board and advisory board.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775203389977-laufzeit\"><strong class=\"schema-faq-question\">How long does E2I run?<\/strong> <p class=\"schema-faq-answer\">E2I is not a time-limited measure but an ongoing execution mode \u2013 for as long as it is needed. The first measurable results show within 4\u20138 weeks. Many teams work with us for 6\u201312 months because the format\u2019s value builds with every decision cycle.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188218-2532fdd6\"><strong class=\"schema-faq-question\">When is E2I not the right fit?<\/strong> <p class=\"schema-faq-answer\">If no customer insights exist yet \u2013 then the <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> is the right first step. If you primarily want to learn the methodology, <a href=\"https:\/\/oberwasser-consulting.de\/en\/mastering-jtbd\/\">Mastering JTBD<\/a> is the better choice.<\/p> <\/div> <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After 4 weeks you know which activities actually move revenue. After 8 weeks the effect is visible to your board, advisory board and team. E2I is not another innovation programme. It is an execution and decision mode that translates insights into impact \u2013 measurable, prioritised and internally explainable. What is E2I (Evidence-to-Impact)? E2I (Evidence-to-Impact) is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10715,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. 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