{"id":10716,"date":"2026-08-15T10:04:55","date_gmt":"2026-08-15T08:04:55","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?page_id=10716"},"modified":"2026-10-25T20:54:17","modified_gmt":"2026-10-25T19:54:17","slug":"e2i-evidence-to-impact","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/","title":{"rendered":"Implementation Support"},"content":{"rendered":"\n<div id=\"oc-redesign\">\n<style>\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\nbody:has(#oc-redesign) #hero-scene{display:none!important;}\nbody:has(#oc-redesign) .archive-container .content-col>h1{display:none!important;}\nbody:has(#oc-redesign) .archive-container{padding-top:0!important;}\n#oc-redesign{\n  --navy:#0F2C4A; --text:#37474F; --cool:#F4F6F8; --arctic:#89CFF0; 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.wp-block-embed{max-width:100%;overflow:hidden}\n#oc-redesign p,#oc-redesign li,#oc-redesign h1,#oc-redesign h2,#oc-redesign h3,#oc-redesign h4{overflow-wrap:break-word}\n<\/style>\n<section class=\"hero navy fb\">\n  <div class=\"wrap\">\n    <h1 class=\"display\">Implementation Support<\/h1>\n    <p class=\"unterzeile\">Evidence-to-Impact<\/p>\n    <p class=\"lead\"><strong>We provide priorities, decision papers and the rhythm: a review every two weeks \u2013 continue, adjust or stop.<\/strong> Implementation support is not another innovation programme. It is an <strong>execution and decision mode<\/strong> that translates insights into impact \u2013 measurable, prioritised and internally explainable.<\/p>\n    <div class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">Book implementation support now (in German)<\/a><\/div>\n  <\/div>\n<\/section>\n<section class=\"zwei abschnitt text  fb\">\n<div class=\"stroemung\"><div class=\"desk\"><svg id=\"anim-d\" class=\"anim\" viewBox=\"0 0 1440 220\" preserveAspectRatio=\"xMidYMid meet\" aria-hidden=\"true\"><style>#anim-d .k-maske{stroke-dasharray:1 1;stroke-dashoffset:0}@media (prefers-reduced-motion: no-preference){#anim-d .i0{animation:anim-d-d 34s linear infinite normal}#anim-d .i1{animation:anim-d-d 44s linear infinite reverse}#anim-d .i2{animation:anim-d-d 54s linear infinite normal}#anim-d .i3{animation:anim-d-d 64s linear infinite reverse}#anim-d .i4{animation:anim-d-d 74s linear infinite normal}#anim-d 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r=\"5\" fill=\"#0F2C4A\"\/><\/svg><\/div><\/div>\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-what-is-e2i-evidence-to-impact\">What is implementation support?<\/h2><p class=\"lead-n\">Implementation support (Evidence-to-Impact) is an execution programme for executives and leadership teams who want to translate customer insights consistently into measurable impact.<br>The focus is on prioritising a few revenue levers, robust hypotheses, short experiments and clear decision bases.<br>The goal is tested decisions in a steady rhythm instead of further activity without impact.<\/p><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text  fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-which-problem-does-e2i-solve\">Which problem does implementation support solve?<\/h2><p class=\"lead-n\">Many companies don\u2019t have an insight problem.<br>They have an&nbsp;<strong>impact problem<\/strong>.<\/p><div class=\"zwei-spalten\"><div class=\"links\"><p class=\"zwischen\">There are:<\/p><ul class=\"liste\"><li><strong>Initiatives<\/strong><\/li><li><strong>Projects<\/strong><\/li><li><strong>Meetings<\/strong><\/li><li><strong>KPIs<\/strong><\/li><\/ul><\/div><div class=\"rechts\"><p class=\"zwischen\">But:<\/p><ul class=\"liste\"><li><strong>Revenue<\/strong> grows more slowly than expected<\/li><li><strong>Priorities<\/strong> change constantly<\/li><li><strong>Successes<\/strong> are hard to prove<\/li><li><strong>Recognition<\/strong> from the board or advisory board fails to appear<\/li><\/ul><\/div><\/div><p>In the end, a clear answer to a simple question is missing:<\/p><blockquote class=\"zitat\"><p><strong>What actually makes customers buy today \u2013 and what do we therefore do first?<\/strong><\/p><\/blockquote><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-why-does-this-happen\">Why does this happen?<\/h2><p>Most organisations steer&nbsp;<strong>inwards<\/strong>:<\/p><ul class=\"liste\"><li>Roadmaps<\/li><li>Stakeholder opinions<\/li><li>KPI logics<\/li><li>Historical data<\/li><\/ul><p>Customers, however, decide&nbsp;<strong>outside<\/strong>&nbsp;this logic.<\/p><p class=\"lead-n\">For them only one thing counts:<br><strong>Does an offer create relevant progress in their concrete situation?<\/strong><\/p><p>Internal data often shows&nbsp;<strong>correlations<\/strong>, but rarely&nbsp;<strong>causes of purchase<\/strong>.<br>Without evidenced buying conditions everything becomes important \u2013 and nothing gets prioritised.<\/p><p class=\"zwischen\"><strong>That costs:<\/strong><\/p><ul class=\"liste\"><li>Tailwind inside the company<\/li><li>Time<\/li><li>Money<\/li><li>Trust<\/li><\/ul><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text  fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-what-should-it-look-like\">What should it look like instead?<\/h2><ul class=\"liste\"><li>Clear priorities instead of endless weighing<\/li><li>Measures that pay into revenue levers<\/li><li>Decisions that can be&nbsp;<strong>justified<\/strong><\/li><li>Impact that is visible to board and advisory board<\/li><\/ul><p class=\"lead-n\"><strong>In short<\/strong>: plannable progress instead of activity simulation.<\/p><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-how-does-e2i-help\">How does implementation support help?<\/h2><p class=\"lead-n\">In implementation support, we work out together what the evidence shows:<br><strong>under which conditions your customers buy \u2013 and what that means for your next decisions.<\/strong><\/p><ul class=\"liste\"><li>Implementation support produces no concepts, but concrete decision and execution artefacts.<\/li><li>Prioritised revenue levers (3\u20135)<\/li><li>Clearly formulated hypotheses with measurement logic<\/li><li>Concrete experiments and measures<\/li><li>Decision and steering templates for board\/advisory board<\/li><li>Evidence-based stop\/continue decisions<\/li><li>Documented learning loops for follow-up decisions<\/li><\/ul><p>Building on Peter Rochel\u2019s customer research since 2006 and more than 700 client projects, we translate insights&nbsp;<strong>directly into action<\/strong>.<\/p><\/div><div class=\"zeilen \"><div class=\"zeile\"><div class=\"kopf\"><h3>1. Building on evidenced reasons to buy<\/h3><\/div><div class=\"text\"><p>Our starting point is the evidence from the Customer Insights Sprint; if no sprint came first, a short initial clarification lays the groundwork. Three questions matter:<\/p><ul class=\"liste\"><li>Why did customers buy your solution or comparable ones?<\/li><li>Which triggers, expectations, fears and alternatives played a role?<\/li><li>Why&nbsp;<strong>now<\/strong>&nbsp;and not later?<\/li><\/ul><p>We work with evidenced patterns, not with assumptions.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>2. Turning insights into concrete measures<\/h3><\/div><div class=\"text\"><p>Together we identify:<\/p><ul class=\"liste\"><li>the&nbsp;<strong>decisive revenue levers<\/strong><\/li><li>measures that create impact<\/li><li>activities you can spare yourselves<\/li><\/ul><p>Focus:&nbsp;<strong>do less, but the right things.<\/strong><\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>3. Close, iterative sparring<\/h3><\/div><div class=\"text\"><p>No reports, no theoretical ballast.<\/p><p>In a&nbsp;<strong>weekly sparring session<\/strong>:<\/p><ul class=\"liste\"><li>the next decision<\/li><li>the next measure<\/li><li>clear execution tasks<\/li><\/ul><p>Directly effective. Directly actionable.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>4. A review every two weeks instead of an action plan<\/h3><\/div><div class=\"text\"><p>Implementation support works in clear cycles:<\/p><p><strong>New evidence \u2192 next decision<\/strong><\/p><ul class=\"liste\"><li>if it works \u2192 scale<\/li><li>if it doesn\u2019t \u2192 adjust or stop<\/li><\/ul><p>The result is progress with a learning curve, not activity for activity\u2019s sake.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>5. Fixed fee, cancellable monthly<\/h3><\/div><div class=\"text\"><ul class=\"liste\"><li>Full transparency<\/li><li>No surprises<\/li><li>Maximum control<\/li><\/ul><\/div><\/div><\/div>\n  <\/div>\n<\/section>\n<section class=\"vorgehen navy fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2>How does the programme run?<\/h2><p class=\"lead\">We work in short cycles, with clear measurement points<br>and without consensus theatre.<\/p><h3>From purchase to impact<\/h3><\/div><div class=\"varianten s5\"><div><p><strong>Up front \u2013 short initial clarification<\/strong><br>Only if no sprint came first: we lay the groundwork for the start.<\/p><\/div><div><p><strong>Week 1 \u2013 Kick-off<\/strong><\/p><ul class=\"liste\"><li>Sharpening situation, goals and hypotheses<\/li><li>Shared language and decision logic<\/li><\/ul><\/div><div><p><strong>Weeks 1\u20133 \u2013 From evidence to levers<\/strong><\/p><ul class=\"liste\"><li>Working through the groundwork from the sprint or the clarification<\/li><li>Derivation of the relevant levers<\/li><\/ul><\/div><div><p><strong>Weeks 3\u20134 \u2013 Decision paper &amp; first lever<\/strong><\/p><ul class=\"liste\"><li>1\u20132 measures with direct revenue relevance<\/li><li>e.g. offer language, proof points, funnel bottleneck \u2013 each with a metric<\/li><\/ul><\/div><div><p><strong>From week 5 \u2013 a fixed rhythm<\/strong><\/p><ul class=\"liste\"><li>Fortnightly reviews<\/li><li>the next decision<\/li><li>the next measure<br>Continue, adjust or stop \u2013 depending on the evidence.<\/li><\/ul><\/div><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2>Implementation support self-check<\/h2><p class=\"lead-n\">If&nbsp;<strong>at least three<\/strong>&nbsp;of the following points apply to you, implementation support is relevant:<\/p><ul class=\"liste\"><li>We want&nbsp;<strong>decisions in a fixed rhythm<\/strong>, not by gut feeling<\/li><li>Time is critical; decisions must not stall<\/li><li>We want&nbsp;<strong>EBIT\/ROCE-oriented steering<\/strong>, not soft KPIs<\/li><li>We rely on&nbsp;<strong>co-creation<\/strong>, not outsourcing<\/li><li>We need&nbsp;<strong>planning certainty in fixed cycles<\/strong><\/li><li>Our board or advisory board demands&nbsp;<strong>robust decision bases<\/strong><\/li><li>We only accept measures that pay into&nbsp;<strong>real customer patterns<\/strong><\/li><\/ul><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text  fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2>What\u2019s the next step?<\/h2><ul class=\"liste\"><li><strong>If you still need clarity:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">\u2192 Customer Insights Sprint<\/a><\/li><li><strong>If you want to build the method in-house:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/en\/mastering-jtbd\/\">\u2192 Mastering JTBD Live Online<\/a><\/li><li><strong>If you have insights but need impact:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">\u2192&nbsp;<strong>Implementation support<\/strong><\/a> (booking page in German)<\/li><\/ul><p class=\"lead-n\">\ud83d\udc49&nbsp;<strong><a href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">Book implementation support now (in German)<\/a><\/strong> \u2013 without a prior sprint, it starts with a short initial clarification<\/p><p>Prefer to talk it through in English first? <a href=\"https:\/\/cal.com\/peterrochel\/intro-call-with-peter-rochel-jtbd-project\">Book an intro call.<\/a><\/p><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<h2 id=\"h-frequently-asked-questions-about-e2i\" class=\"gross\">Frequently asked questions about implementation support<\/h2><div class=\"zeilen \"><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 1<\/h3><\/div><div class=\"text\"><p><strong>Which companies is implementation support suitable for?<\/strong><br>It is aimed at companies and leadership teams that already have products, services or markets, but struggle to translate insights reliably into impact. Typical are organisations with several parallel initiatives, high decision pressure and a need for clear priorities.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 2<\/h3><\/div><div class=\"text\"><p><strong>How does implementation support differ from classic consulting?<\/strong><br>It delivers no concepts or presentations, but works in short decision and execution cycles. Measures are only continued if their impact is evidenced. Everything else is adjusted or stopped.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 3<\/h3><\/div><div class=\"text\"><p><strong>How quickly are results visible?<\/strong><br>We do not promise an effect within a set time \u2013 that depends on the team implementing and on the market. What we commit to is the rhythm and the deliverables: prioritised levers, tests with a metric and a review every two weeks with a decision paper for the board, advisory board or shareholders.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 4<\/h3><\/div><div class=\"text\"><p><strong>What role does customer research play in implementation support?<\/strong><br>Customer research serves not insight for its own sake, but as a decision basis. The evidence usually comes from the Customer Insights Sprint. In implementation support we use it to derive hypotheses, prioritise measures and make impact measurable.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 5<\/h3><\/div><div class=\"text\"><p><strong>How many topics are worked on in parallel?<\/strong><br>The focus is deliberately on only&nbsp;<strong>3\u20135 prioritised levers<\/strong>. Implementation support reduces complexity instead of adding more.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 6<\/h3><\/div><div class=\"text\"><p><strong>Is implementation support meant for strategy or execution?<\/strong><br>It combines both. Strategic clarity emerges from evidence-based decisions; execution happens in short, verifiable steps.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 7<\/h3><\/div><div class=\"text\"><p><strong>How does implementation support differ from the Customer Insights Sprint?<\/strong><br>The Customer Insights Sprint creates clarity about customer logic and priorities.<br>Implementation support usually follows the sprint and starts where insights already exist and are to be&nbsp;<strong>consistently translated into impact<\/strong>.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 8<\/h3><\/div><div class=\"text\"><p><strong>How does implementation support differ from Mastering JTBD?<\/strong><br>Mastering JTBD is a learning and capability-building programme.<br>Implementation support is an execution and decision programme with a direct focus on impact.<\/p><\/div><\/div><\/div><div class=\"fremdblock\">\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Service\",\n  \"@id\": \"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#service\",\n  \"url\": \"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/\",\n  \"name\": \"Implementation Support\",\n  \"alternateName\": \"Evidence-to-Impact\",\n  \"description\": \"Implementation support is an execution programme that translates customer insights into measurable impact. 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The focus: prioritise a few revenue levers, run tests with a metric and hold a review every two weeks with a decision paper you can take to your board.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188208-d3db8389\"><strong class=\"schema-faq-question\">What is the difference between implementation support and the Customer Insights Sprint?<\/strong> <p class=\"schema-faq-answer\">The <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> delivers a robust decision basis, usually two to six weeks from the first interview. Implementation support normally builds on a sprint\u2019s insights; without a sprint, it begins with a short initial clarification. It translates them into concrete measures, tests them and measures what works \u2013 on a two-week cycle.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188211-6e497b9c\"><strong class=\"schema-faq-question\">Who is implementation support suitable for?<\/strong> <p class=\"schema-faq-answer\">For executives and leadership teams who already have customer insights but fail at execution and impact measurement. Typical: teams with roadmaps, projects and KPIs \u2013 but without a clear answer to what really makes customers buy.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188213-6d16c77b\"><strong class=\"schema-faq-question\">How much internal effort does implementation support require?<\/strong> <p class=\"schema-faq-answer\">For the leadership team: about 1\u20132 hours per week during regular operations. The jour fixe with Peter Rochel takes 60\u201390 minutes \u2013 plus preparing decisions and approving experiments. Operational execution stays with the internal team; OC provides structure, priorities and methodology.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188216-cc94b7bb\"><strong class=\"schema-faq-question\">What does &#8216;measurable impact&#8217; mean concretely?<\/strong> <p class=\"schema-faq-answer\">Impact means: revenue levers identified, hypotheses tested, results provable in numbers. The metric of each test shows whether a lever works; we don\u2019t promise a timeframe for that.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775203389977-laufzeit\"><strong class=\"schema-faq-question\">How long does implementation support run?<\/strong> <p class=\"schema-faq-answer\">It is not a time-limited measure but an ongoing execution mode \u2013 for as long as it is needed. The rhythm is fixed: a review every two weeks. Many teams work with us for 6\u201312 months because the format\u2019s value builds with every decision cycle.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188218-2532fdd6\"><strong class=\"schema-faq-question\">When is implementation support not the right fit?<\/strong> <p class=\"schema-faq-answer\">If no customer insights exist yet \u2013 then the <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> is the right first step. If you primarily want to learn the methodology, <a href=\"https:\/\/oberwasser-consulting.de\/en\/mastering-jtbd\/\">Mastering JTBD<\/a> is the better choice.<\/p> <\/div> <\/div>\n\n\n\n<\/div>\n  <\/div>\n<\/section>\n<section class=\"schlusszeile-abschnitt fb\">\n  <div class=\"wrap\">\n    <div class=\"schlusszeile\"><div class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">Book implementation support now (in German)<\/a><\/div><\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Implementation Support Evidence-to-Impact We provide priorities, decision papers and the rhythm: a review every two weeks \u2013 continue, adjust or stop. Implementation support is not another innovation programme. It is an execution and decision mode that translates insights into impact \u2013 measurable, prioritised and internally explainable. Book implementation support now (in German) What is implementation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10715,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Implementation Support \u2013 Evidence-to-Impact %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Implementation support puts customer evidence to work: prioritised levers, tests with a metric and a review every two weeks. Delivered in English, German or Spanish.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"Implementation Support \u2013 Evidence-to-Impact","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","footnotes":""},"class_list":["post-10716","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Implementation Support \u2013 Evidence-to-Impact &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Implementation support puts customer evidence to work: prioritised levers, tests with a metric and a review every two weeks. 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