{"id":10716,"date":"2026-08-15T10:04:55","date_gmt":"2026-08-15T08:04:55","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?page_id=10716"},"modified":"2026-10-02T18:31:08","modified_gmt":"2026-10-02T16:31:08","slug":"e2i-evidence-to-impact","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/","title":{"rendered":"E2I \u2013 Evidence-to-Impact"},"content":{"rendered":"\n<div id=\"oc-redesign\">\n<style>\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);}\nbody:has(#oc-redesign) #hero-scene{display:none!important;}\nbody:has(#oc-redesign) .archive-container .content-col>h1{display:none!important;}\nbody:has(#oc-redesign) .archive-container{padding-top:0!important;}\n#oc-redesign{\n  --navy:#0F2C4A; --text:#37474F; --cool:#F4F6F8; --arctic:#89CFF0; --hyper:#2E5CDB; --weiss:#FFFFFF;\n  --linie:rgba(15,44,74,.14); --linie-n:rgba(244,246,248,.18);\n  --auf-navy:rgba(244,246,248,.74);\n  --fs-meta:13px; --fs-body:17px; --fs-lead:26px; --fs-h2:56px; --fs-num:88px; --fs-display:116px;\n  --rand:64px;\n}\n#oc-redesign *{box-sizing:border-box;margin:0;padding:0}\n#oc-redesign{background:var(--weiss);color:var(--text);font-family:Inter,Helvetica,Arial,sans-serif;font-size:var(--fs-body);line-height:1.6;-webkit-font-smoothing:antialiased;}\n#oc-redesign a{color:inherit}\n#oc-redesign .wrap{max-width:1440px;margin:0 auto;padding:0 var(--rand);position:relative}\n#oc-redesign .navy{background:var(--navy);color:var(--cool)}\n#oc-redesign .raster{display:grid;grid-template-columns:repeat(12,1fr);column-gap:32px}\n#oc-redesign .knopf{display:inline-block;background:var(--hyper);color:var(--weiss);text-decoration:none;font-weight:600;padding:12px 20px;border-radius:4px;white-space:nowrap}\n#oc-redesign .textlink{color:inherit;text-decoration:underline;text-underline-offset:4px;text-decoration-thickness:1px}\n#oc-redesign .display{font-size:var(--fs-display);line-height:.95;letter-spacing:-.045em;font-weight:700;color:var(--cool)}\n#oc-redesign .duenn{font-weight:200}\n#oc-redesign h2{font-size:var(--fs-h2);line-height:1.05;letter-spacing:-.03em;font-weight:700;color:var(--navy)}\n#oc-redesign .navy h2{color:var(--cool)}\n#oc-redesign .lead{font-size:var(--fs-lead);line-height:1.3;letter-spacing:-.01em;font-weight:300}\n#oc-redesign .leise{color:var(--auf-navy)}\n#oc-redesign .hero{padding-top:112px;position:relative}\n#oc-redesign .hero .lead{margin-top:40px;max-width:840px;color:var(--cool)}\n#oc-redesign .hero p.fuer{margin-top:24px;max-width:620px;color:var(--auf-navy)}\n#oc-redesign .cta{display:flex;align-items:center;gap:32px;flex-wrap:wrap;margin-top:48px}\n#oc-redesign .abschnitt{padding:144px 0}\n#oc-redesign .abschnitt + .abschnitt{border-top:1px solid var(--linie)}\n#oc-redesign .vorgehen{padding:144px 0;position:relative}\n#oc-redesign .vorgehen .lead{color:var(--cool)}\n#oc-redesign .vorgehen h2{margin-top:8px}\n#oc-redesign .schlussteil{padding:144px 0 144px}\n@media (max-width:760px){#oc-redesign{--fs-meta:12px;--fs-lead:21px;--fs-h2:34px;--fs-num:52px;--fs-display:46px;--rand:16px}\n#oc-redesign .hero{padding-top:72px}\n#oc-redesign .hero .lead{margin-top:24px}\n#oc-redesign .cta{gap:20px;margin-top:32px}\n#oc-redesign .abschnitt,#oc-redesign .schlussteil,#oc-redesign .vorgehen{padding:96px 0}}\n@media (max-width:760px){#oc-redesign{--rand:24px}\n#oc-redesign .hero p.fuer{margin-top:32px}}\n#oc-redesign .stroemung{max-width:1440px;margin:0 auto 48px}\n#oc-redesign .stroemung svg{width:100%;height:auto;display:block}\n#oc-redesign .stroemung .mob{display:none}\n@media (max-width:760px){#oc-redesign .stroemung{margin-bottom:32px}\n#oc-redesign .stroemung .desk{display:none}\n#oc-redesign .stroemung .mob{display:block}}\n#oc-redesign .zwei{padding-top:32px}\n@media (max-width:760px){#oc-redesign .zwei{padding-top:24px}}\n#oc-redesign .grau{background:var(--cool)}\n#oc-redesign .hero{padding-bottom:96px}\n#oc-redesign h2{text-wrap:balance}\n#oc-redesign .display.lang{font-size:72px;line-height:1.02;letter-spacing:-.035em;max-width:1100px}\n#oc-redesign .hero .unterzeile{margin-top:40px;max-width:840px;color:var(--cool);font-size:var(--fs-lead);line-height:1.3;letter-spacing:-.01em;font-weight:300}\n#oc-redesign .hero .unterzeile + .lead{margin-top:24px}\n#oc-redesign .hero p.fuer + p.fuer{margin-top:12px}\n#oc-redesign .hero .vor-cta{margin-top:48px;color:var(--cool);font-size:var(--fs-body);font-weight:600;letter-spacing:0;line-height:1.4}\n#oc-redesign .hero .vor-cta + .cta{margin-top:16px}\n#oc-redesign .hero a:not(.knopf){text-decoration:underline;text-underline-offset:3px}\n#oc-redesign .mitbild .herotext{grid-column:1\/9}\n#oc-redesign .mitbild .herobild{grid-column:10\/13;align-self:center}\n#oc-redesign .mitbild .herobild img{width:100%;height:auto;display:block}\n#oc-redesign .text h2{max-width:900px}\n#oc-redesign .text h2 + *,#oc-redesign .text h3 + *,#oc-redesign .text h4 + *{margin-top:24px}\n#oc-redesign .text h2 + *{margin-top:40px}\n#oc-redesign .text h3,#oc-redesign .text h4{color:var(--navy);font-size:var(--fs-lead);line-height:1.25;letter-spacing:-.01em;font-weight:600;max-width:760px}\n#oc-redesign .text h4{font-weight:300}\n#oc-redesign .text * + h3,#oc-redesign .text * + h4{margin-top:56px}\n#oc-redesign .text * + h2{margin-top:96px}\n#oc-redesign .spalte{max-width:760px}\n#oc-redesign .spalte > * + p,#oc-redesign .spalte > * + ul,#oc-redesign .spalte > * + ol,#oc-redesign .spalte > * + figure,#oc-redesign .spalte > * + blockquote,#oc-redesign .spalte > * + .cta,#oc-redesign .spalte > * + .fremdblock{margin-top:20px}\n#oc-redesign .text p a,#oc-redesign .text li a,#oc-redesign figcaption a{text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:1px}\n#oc-redesign .lead-n{font-size:var(--fs-lead);line-height:1.3;letter-spacing:-.01em;font-weight:300;color:var(--navy);max-width:900px}\n#oc-redesign .zwischen{color:var(--navy);font-weight:600}\n#oc-redesign * + .zwischen{margin-top:40px!important}\n#oc-redesign strong,#oc-redesign b{font-weight:600}\n#oc-redesign em{font-style:italic}\n#oc-redesign .liste{list-style:none;border-top:1px solid var(--linie);max-width:760px}\n#oc-redesign .liste > li{padding:14px 0 14px 28px;border-bottom:1px solid var(--linie);position:relative}\n#oc-redesign .liste > li::before{content:\"\";position:absolute;left:0;top:25px;width:8px;height:8px;border-radius:50%;background:var(--navy)}\n#oc-redesign ol.liste{counter-reset:nr}\n#oc-redesign ol.liste > li{counter-increment:nr;padding-left:44px}\n#oc-redesign ol.liste > li::before{content:counter(nr,decimal-leading-zero);background:none;width:auto;height:auto;top:14px;font-family:'Roboto Mono',monospace;font-size:var(--fs-meta);color:var(--navy)}\n#oc-redesign .liste ul{list-style:none;margin-top:6px}\n#oc-redesign .navy .liste{border-color:var(--linie-n)}\n#oc-redesign .navy .liste > li{border-color:var(--linie-n);color:var(--auf-navy)}\n#oc-redesign .navy .liste > li::before{background:var(--cool)}\n#oc-redesign .navy .liste strong{color:var(--cool)}\n#oc-redesign .zitat{padding-left:20px;border-left:1px solid var(--linie);max-width:760px;color:var(--navy);font-size:var(--fs-lead);line-height:1.3;font-weight:300}\n#oc-redesign .zitat p + p{margin-top:12px}\n#oc-redesign .bild img{max-width:100%;height:auto;display:block}\n#oc-redesign .bild figcaption{margin-top:10px;font-size:var(--fs-meta);color:var(--text);max-width:760px}\n#oc-redesign .zwei-spalten{display:grid;grid-template-columns:repeat(12,1fr);column-gap:32px;align-items:center}\n#oc-redesign .zwei-spalten > .links{grid-column:1\/7}\n#oc-redesign .zwei-spalten > .rechts{grid-column:8\/13}\n#oc-redesign .zeilen{margin-top:56px;border-top:1px solid var(--linie)}\n#oc-redesign .text h2 + .zeilen{margin-top:56px}\n#oc-redesign .zeile{display:grid;grid-template-columns:repeat(12,1fr);column-gap:32px;padding:36px 0;border-bottom:1px solid var(--linie);align-items:baseline}\n#oc-redesign .zeile .kopf{grid-column:1\/6}\n#oc-redesign .zeile .kopf > *{font-size:var(--fs-lead);line-height:1.3;letter-spacing:-.01em;font-weight:300;color:var(--navy);margin:0}\n#oc-redesign .zeile .text{grid-column:7\/13}\n#oc-redesign .zeile .text > * + *{margin-top:14px}\n#oc-redesign .vorgehen .spalte > p,#oc-redesign .vorgehen .spalte > ul{color:var(--auf-navy)}\n#oc-redesign .vorgehen h2 + *{margin-top:32px}\n#oc-redesign .vorgehen .lead{color:var(--cool)}\n#oc-redesign .vorgehen .zwischen{color:var(--cool)}\n#oc-redesign .vorgehen a:not(.knopf){text-decoration:underline;text-underline-offset:3px;color:var(--cool)}\n#oc-redesign .vorgehen h3,#oc-redesign .vorgehen h4{color:var(--cool)}\n#oc-redesign .vorgehen .cta{margin-top:48px}\n#oc-redesign .varianten{margin-top:96px;display:grid;grid-template-columns:repeat(3,1fr);gap:32px;position:relative}\n#oc-redesign .varianten.s2{grid-template-columns:repeat(2,1fr);row-gap:56px}\n#oc-redesign .varianten.s4{grid-template-columns:repeat(4,1fr)}\n#oc-redesign .varianten.s5{grid-template-columns:repeat(5,1fr);gap:24px}\n#oc-redesign .varianten::before{content:\"\";position:absolute;left:0;right:0;top:6px;border-top:2px dotted var(--cool)}\n#oc-redesign .varianten.s2::before{display:none}\n#oc-redesign .varianten>div{position:relative;padding-top:40px;color:var(--auf-navy)}\n#oc-redesign .varianten>div::before{content:\"\";position:absolute;left:0;top:0;width:14px;height:14px;border-radius:50%;background:var(--cool)}\n#oc-redesign .varianten h3,#oc-redesign .varianten h4{color:var(--cool);font-weight:600;font-size:var(--fs-lead);line-height:1.25;letter-spacing:-.01em;margin:0 0 16px}\n#oc-redesign .varianten.s5 h3,#oc-redesign .varianten.s5 h4{font-size:20px}\n#oc-redesign .varianten p,#oc-redesign .varianten li{color:var(--auf-navy)}\n#oc-redesign .varianten > div > * + *{margin-top:14px}\n#oc-redesign .varianten h3 + *,#oc-redesign .varianten h4 + *{margin-top:0}\n#oc-redesign .varianten .liste{border-color:var(--linie-n)}\n#oc-redesign .varianten a{text-decoration:underline;text-underline-offset:3px;color:var(--cool)}\n#oc-redesign .vorgehen .textlink{color:var(--cool)}\n#oc-redesign .faq h2{max-width:900px}\n#oc-redesign .faq h2+h2{margin-top:96px}\n#oc-redesign .schema-faq{margin-top:72px;border-top:1px solid var(--linie)}\n#oc-redesign .schema-faq-section{display:grid;grid-template-columns:repeat(12,1fr);column-gap:32px;padding:36px 0;border-bottom:1px solid var(--linie)}\n#oc-redesign .schema-faq-question{grid-column:1\/6;font-size:var(--fs-lead);line-height:1.3;letter-spacing:-.01em;font-weight:300;color:var(--navy)}\n#oc-redesign .schema-faq-answer{grid-column:7\/13;margin:0}\n#oc-redesign .schema-faq-answer a{text-decoration:underline;text-underline-offset:3px}\n#oc-redesign .wp-block-buttons{display:inline-flex;margin:0;padding:0}\n#oc-redesign .wp-block-button{margin:0}\n#oc-redesign .wp-block-button__link{display:inline-block!important;background:var(--hyper)!important;color:var(--weiss)!important;border:0!important;border-radius:4px!important;padding:12px 20px!important;font-family:Inter,Helvetica,Arial,sans-serif!important;font-size:var(--fs-body)!important;font-weight:600!important;text-transform:none!important;letter-spacing:0!important;line-height:1.4!important;text-decoration:none!important;text-align:left!important}\n#oc-redesign .wp-block-button__link:hover{background:var(--navy)!important;box-shadow:inset 0 0 0 1px var(--cool)}\n#oc-redesign .knopf{white-space:normal;line-height:1.4}\n#oc-redesign .knopf:hover{background:var(--navy);box-shadow:inset 0 0 0 1px var(--cool)}\n#oc-redesign .cta .textlink{font-weight:400}\n#oc-redesign .schlusszeile-abschnitt{padding:0 0 144px}\n#oc-redesign .schlusszeile .cta{margin-top:0}\n#oc-redesign .fremdblock{margin-top:32px;max-width:760px}\n#oc-redesign .cta .fremdblock{margin-top:0}\n#oc-redesign .fremdblock iframe{max-width:100%}\n#oc-redesign .fremdblock .ktv2-form-element label{font-weight:600}\n#oc-redesign .fremdblock .ktv2-form-element input,#oc-redesign .fremdblock .ktv2-form-element select,#oc-redesign .fremdblock .ktv2-form-element textarea{font-size:.96rem;line-height:1.4;color:#0f172a}\n#oc-redesign .fremdblock .ktv2-form-dsgvocheckbox label{font-size:.9rem;line-height:1.5;color:#0f172a;font-weight:400}\n#oc-redesign .fremdblock .ktv2-form-dsgvocheckbox a{color:var(--navy);text-decoration:underline}\n#oc-redesign .fremdblock #FormSubmit{font-weight:700;font-size:1rem;color:#fff}\n#oc-redesign .fremdblock .form-title{font-weight:700;font-size:1.15rem}\n#oc-redesign .fremdblock .form-sub{font-size:.95rem}\n#oc-redesign .fremdblock .wp-block-embed__wrapper{position:relative}\n#oc-redesign .fremdblock .wp-block-group h2{font-size:var(--fs-h2);line-height:1.05;letter-spacing:-.03em;font-weight:700;color:var(--navy)}\n#oc-redesign .fremdblock .wp-block-group ul{list-style:none;margin-top:32px;border-top:1px solid var(--linie)}\n#oc-redesign .fremdblock .wp-block-group > .wp-block-group > ul > li{padding:16px 0;border-bottom:1px solid var(--linie)}\n#oc-redesign .fremdblock .wp-block-group ul ul{margin-top:4px;border:0}\n#oc-redesign .fremdblock .wp-block-group a{text-decoration:underline;text-underline-offset:3px}\n#oc-redesign .fremdblock.breit{max-width:none}\n@media (max-width:760px){#oc-redesign .raster,#oc-redesign .zeile,#oc-redesign .schema-faq-section,#oc-redesign .zwei-spalten{display:block}\n#oc-redesign .display.lang{font-size:32px;overflow-wrap:break-word;hyphens:auto}\n#oc-redesign .hero .unterzeile{margin-top:24px}\n#oc-redesign .mitbild .herobild{margin-top:40px;max-width:220px}\n#oc-redesign .zwei-spalten > .rechts{margin-top:32px}\n#oc-redesign .text * + h2{margin-top:64px}\n#oc-redesign .zeilen{margin-top:40px}\n#oc-redesign .zeile .kopf{margin-bottom:12px}\n#oc-redesign .varianten,#oc-redesign .varianten.s2,#oc-redesign .varianten.s4,#oc-redesign .varianten.s5{grid-template-columns:1fr;gap:0;margin-top:56px}\n#oc-redesign .varianten::before{left:6px;right:auto;top:0;bottom:0;border-top:0;border-left:2px dotted var(--cool);display:block}\n#oc-redesign .varianten>div{padding:0 0 48px 40px}\n#oc-redesign .schema-faq{margin-top:48px}\n#oc-redesign .schema-faq-answer{margin-top:12px}\n#oc-redesign .faq h2+h2{margin-top:64px}\n#oc-redesign .hero{padding-bottom:64px}\n#oc-redesign .schlusszeile-abschnitt{padding:0 0 96px}\n#oc-redesign .fremdblock .wp-block-group h2{font-size:var(--fs-h2)}}\n#oc-redesign .text .gross,#oc-redesign .vorgehen .gross{font-size:var(--fs-h2);line-height:1.05;letter-spacing:-.03em;font-weight:700;max-width:900px;color:var(--navy)}\n#oc-redesign .vorgehen .gross{color:var(--cool)}\n#oc-redesign .text .gross + *{margin-top:40px}\n#oc-redesign .abschnitt > .wrap > .zeilen:first-child{margin-top:0}\n#oc-redesign .fremdblock + .spalte{margin-top:48px}\n#oc-redesign .spalte + .fremdblock{margin-top:96px}\n#oc-redesign .vorgehen .spalte > * + h2,#oc-redesign .vorgehen .spalte > * + h3,#oc-redesign .vorgehen .spalte > * + h4{margin-top:48px}\n#oc-redesign .vorgehen .spalte > h3 + *,#oc-redesign .vorgehen .spalte > h4 + *{margin-top:20px}\n#oc-redesign .vorgehen .spalte > * + p,#oc-redesign .vorgehen .spalte > * + ul{margin-top:20px}\n#oc-redesign .varianten > div{min-width:0;hyphens:auto;-webkit-hyphens:auto;overflow-wrap:break-word}\n#oc-redesign .varianten.s1{grid-template-columns:1fr;max-width:900px;gap:0;margin-top:72px}\n#oc-redesign .varianten.s1::before{left:6px;right:auto;top:0;bottom:0;border-top:0;border-left:2px dotted var(--cool)}\n#oc-redesign .varianten.s1>div{padding:0 0 48px 48px}\n#oc-redesign .varianten.s1>div:last-child{padding-bottom:0}\n#oc-redesign .zwei{padding-top:0}\n#oc-redesign .spalte .zwei-spalten{align-items:start;margin-top:32px}\n#oc-redesign .fremdblock .wp-has-aspect-ratio .wp-block-embed__wrapper::before{content:\"\";display:block;padding-top:56.25%}\n#oc-redesign .fremdblock .wp-has-aspect-ratio iframe{position:absolute;top:0;left:0;width:100%;height:100%}\n#oc-redesign .fremdblock .wp-block-embed{max-width:100%;overflow:hidden}\n#oc-redesign p,#oc-redesign li,#oc-redesign h1,#oc-redesign h2,#oc-redesign h3,#oc-redesign h4{overflow-wrap:break-word}\n<\/style>\n<section class=\"hero navy fb\">\n  <div class=\"wrap\">\n    <h1 class=\"display\">E2I <span class=\"duenn\">\u2013 Evidence-to-Impact<\/span><\/h1>\n    <p class=\"lead\"><strong>After 4 weeks you know which activities actually move revenue. After 8 weeks the effect is visible to your board, advisory board and team.<\/strong> E2I is not another innovation programme. It is an <strong>execution and decision mode<\/strong> that translates insights into impact \u2013 measurable, prioritised and internally explainable.<\/p>\n    <div class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">Book E2I now (in German)<\/a><\/div>\n  <\/div>\n<\/section>\n<section class=\"zwei abschnitt text  fb\">\n<div class=\"stroemung\"><div class=\"desk\"><svg id=\"anim-d\" class=\"anim\" viewBox=\"0 0 1440 220\" preserveAspectRatio=\"xMidYMid meet\" aria-hidden=\"true\"><style>#anim-d .k-maske{stroke-dasharray:1 1;stroke-dashoffset:0}@media (prefers-reduced-motion: no-preference){#anim-d .i0{animation:anim-d-d 34s linear infinite normal}#anim-d .i1{animation:anim-d-d 44s linear infinite reverse}#anim-d .i2{animation:anim-d-d 54s linear infinite normal}#anim-d .i3{animation:anim-d-d 64s linear infinite reverse}#anim-d .i4{animation:anim-d-d 74s linear infinite normal}#anim-d .i5{animation:anim-d-d 84s linear infinite reverse}@keyframes anim-d-d{from{transform:translateX(0)}to{transform:translateX(-1440px)}}@supports (animation-timeline: view()){#anim-d .k-maske{animation:anim-d-s linear both;animation-timeline:view();animation-range:entry 0% cover 55%}}@supports not (animation-timeline: view()){#anim-d .k-maske{animation:anim-d-s 3.5s ease-out .3s both}}@keyframes anim-d-s{from{stroke-dashoffset:1}to{stroke-dashoffset:0}}#anim-d .k-ring{transform-box:fill-box;transform-origin:center;animation:anim-d-p 3.2s ease-out infinite}@keyframes anim-d-p{0%{transform:scale(1);opacity:.55}100%{transform:scale(2.8);opacity:0}}}#anim-d .k-ring{opacity:0}@media (prefers-reduced-motion: no-preference){#anim-d .k-ring{opacity:1}}<\/style><path class=\"iso i0\" d=\"M0.0,26.4 L24.0,27.2 L48.0,28.1 L72.0,28.9 L96.0,29.7 L120.0,30.4 L144.0,31.1 L168.0,31.8 L192.0,32.3 L216.0,32.9 L240.0,33.3 L264.0,33.7 L288.0,34.0 L312.0,34.2 L336.0,34.4 L360.0,34.4 L384.0,34.4 L408.0,34.2 L432.0,34.0 L456.0,33.7 L480.0,33.3 L504.0,32.9 L528.0,32.3 L552.0,31.8 L576.0,31.1 L600.0,30.4 L624.0,29.7 L648.0,28.9 L672.0,28.1 L696.0,27.2 L720.0,26.4 L744.0,25.6 L768.0,24.7 L792.0,23.9 L816.0,23.1 L840.0,22.4 L864.0,21.7 L888.0,21.0 L912.0,20.5 L936.0,19.9 L960.0,19.5 L984.0,19.1 L1008.0,18.8 L1032.0,18.6 L1056.0,18.4 L1080.0,18.4 L1104.0,18.4 L1128.0,18.6 L1152.0,18.8 L1176.0,19.1 L1200.0,19.5 L1224.0,19.9 L1248.0,20.5 L1272.0,21.0 L1296.0,21.7 L1320.0,22.4 L1344.0,23.1 L1368.0,23.9 L1392.0,24.7 L1416.0,25.6 L1440.0,26.4 L1464.0,27.2 L1488.0,28.1 L1512.0,28.9 L1536.0,29.7 L1560.0,30.4 L1584.0,31.1 L1608.0,31.8 L1632.0,32.3 L1656.0,32.9 L1680.0,33.3 L1704.0,33.7 L1728.0,34.0 L1752.0,34.2 L1776.0,34.4 L1800.0,34.4 L1824.0,34.4 L1848.0,34.2 L1872.0,34.0 L1896.0,33.7 L1920.0,33.3 L1944.0,32.9 L1968.0,32.3 L1992.0,31.8 L2016.0,31.1 L2040.0,30.4 L2064.0,29.7 L2088.0,28.9 L2112.0,28.1 L2136.0,27.2 L2160.0,26.4 L2184.0,25.6 L2208.0,24.7 L2232.0,23.9 L2256.0,23.1 L2280.0,22.4 L2304.0,21.7 L2328.0,21.0 L2352.0,20.5 L2376.0,19.9 L2400.0,19.5 L2424.0,19.1 L2448.0,18.8 L2472.0,18.6 L2496.0,18.4 L2520.0,18.4 L2544.0,18.4 L2568.0,18.6 L2592.0,18.8 L2616.0,19.1 L2640.0,19.5 L2664.0,19.9 L2688.0,20.5 L2712.0,21.0 L2736.0,21.7 L2760.0,22.4 L2784.0,23.1 L2808.0,23.9 L2832.0,24.7 L2856.0,25.6 L2880.0,26.4\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.07\" stroke-width=\"1.1\"\/><path class=\"iso i1\" d=\"M0.0,68.9 L24.0,70.8 L48.0,72.2 L72.0,73.1 L96.0,73.5 L120.0,73.3 L144.0,72.5 L168.0,71.3 L192.0,69.5 L216.0,67.4 L240.0,64.9 L264.0,62.3 L288.0,59.6 L312.0,56.9 L336.0,54.4 L360.0,52.1 L384.0,50.2 L408.0,48.8 L432.0,47.9 L456.0,47.5 L480.0,47.7 L504.0,48.5 L528.0,49.7 L552.0,51.5 L576.0,53.6 L600.0,56.1 L624.0,58.7 L648.0,61.4 L672.0,64.1 L696.0,66.6 L720.0,68.9 L744.0,70.8 L768.0,72.2 L792.0,73.1 L816.0,73.5 L840.0,73.3 L864.0,72.5 L888.0,71.3 L912.0,69.5 L936.0,67.4 L960.0,64.9 L984.0,62.3 L1008.0,59.6 L1032.0,56.9 L1056.0,54.4 L1080.0,52.1 L1104.0,50.2 L1128.0,48.8 L1152.0,47.9 L1176.0,47.5 L1200.0,47.7 L1224.0,48.5 L1248.0,49.7 L1272.0,51.5 L1296.0,53.6 L1320.0,56.1 L1344.0,58.7 L1368.0,61.4 L1392.0,64.1 L1416.0,66.6 L1440.0,68.9 L1464.0,70.8 L1488.0,72.2 L1512.0,73.1 L1536.0,73.5 L1560.0,73.3 L1584.0,72.5 L1608.0,71.3 L1632.0,69.5 L1656.0,67.4 L1680.0,64.9 L1704.0,62.3 L1728.0,59.6 L1752.0,56.9 L1776.0,54.4 L1800.0,52.1 L1824.0,50.2 L1848.0,48.8 L1872.0,47.9 L1896.0,47.5 L1920.0,47.7 L1944.0,48.5 L1968.0,49.7 L1992.0,51.5 L2016.0,53.6 L2040.0,56.1 L2064.0,58.7 L2088.0,61.4 L2112.0,64.1 L2136.0,66.6 L2160.0,68.9 L2184.0,70.8 L2208.0,72.2 L2232.0,73.1 L2256.0,73.5 L2280.0,73.3 L2304.0,72.5 L2328.0,71.3 L2352.0,69.5 L2376.0,67.4 L2400.0,64.9 L2424.0,62.3 L2448.0,59.6 L2472.0,56.9 L2496.0,54.4 L2520.0,52.1 L2544.0,50.2 L2568.0,48.8 L2592.0,47.9 L2616.0,47.5 L2640.0,47.7 L2664.0,48.5 L2688.0,49.7 L2712.0,51.5 L2736.0,53.6 L2760.0,56.1 L2784.0,58.7 L2808.0,61.4 L2832.0,64.1 L2856.0,66.6 L2880.0,68.9\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.10\" stroke-width=\"1.1\"\/><path class=\"iso i2\" d=\"M0.0,112.3 L24.0,112.6 L48.0,112.6 L72.0,112.4 L96.0,112.0 L120.0,111.5 L144.0,110.7 L168.0,109.8 L192.0,108.7 L216.0,107.5 L240.0,106.1 L264.0,104.6 L288.0,103.0 L312.0,101.3 L336.0,99.5 L360.0,97.7 L384.0,95.8 L408.0,93.9 L432.0,92.0 L456.0,90.2 L480.0,88.4 L504.0,86.6 L528.0,85.0 L552.0,83.5 L576.0,82.0 L600.0,80.8 L624.0,79.6 L648.0,78.7 L672.0,77.9 L696.0,77.3 L720.0,76.9 L744.0,76.6 L768.0,76.6 L792.0,76.8 L816.0,77.2 L840.0,77.7 L864.0,78.5 L888.0,79.4 L912.0,80.5 L936.0,81.7 L960.0,83.1 L984.0,84.6 L1008.0,86.2 L1032.0,87.9 L1056.0,89.7 L1080.0,91.5 L1104.0,93.4 L1128.0,95.3 L1152.0,97.2 L1176.0,99.0 L1200.0,100.8 L1224.0,102.6 L1248.0,104.2 L1272.0,105.7 L1296.0,107.2 L1320.0,108.4 L1344.0,109.6 L1368.0,110.5 L1392.0,111.3 L1416.0,111.9 L1440.0,112.3 L1464.0,112.6 L1488.0,112.6 L1512.0,112.4 L1536.0,112.0 L1560.0,111.5 L1584.0,110.7 L1608.0,109.8 L1632.0,108.7 L1656.0,107.5 L1680.0,106.1 L1704.0,104.6 L1728.0,103.0 L1752.0,101.3 L1776.0,99.5 L1800.0,97.7 L1824.0,95.8 L1848.0,93.9 L1872.0,92.0 L1896.0,90.2 L1920.0,88.4 L1944.0,86.6 L1968.0,85.0 L1992.0,83.5 L2016.0,82.0 L2040.0,80.8 L2064.0,79.6 L2088.0,78.7 L2112.0,77.9 L2136.0,77.3 L2160.0,76.9 L2184.0,76.6 L2208.0,76.6 L2232.0,76.8 L2256.0,77.2 L2280.0,77.7 L2304.0,78.5 L2328.0,79.4 L2352.0,80.5 L2376.0,81.7 L2400.0,83.1 L2424.0,84.6 L2448.0,86.2 L2472.0,87.9 L2496.0,89.7 L2520.0,91.5 L2544.0,93.4 L2568.0,95.3 L2592.0,97.2 L2616.0,99.0 L2640.0,100.8 L2664.0,102.6 L2688.0,104.2 L2712.0,105.7 L2736.0,107.2 L2760.0,108.4 L2784.0,109.6 L2808.0,110.5 L2832.0,111.3 L2856.0,111.9 L2880.0,112.3\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.13\" stroke-width=\"1.1\"\/><path class=\"iso i3\" d=\"M0.0,135.6 L24.0,134.6 L48.0,133.4 L72.0,131.9 L96.0,130.3 L120.0,128.7 L144.0,127.0 L168.0,125.4 L192.0,124.0 L216.0,122.7 L240.0,121.7 L264.0,121.1 L288.0,120.7 L312.0,120.7 L336.0,121.1 L360.0,121.8 L384.0,122.8 L408.0,124.0 L432.0,125.5 L456.0,127.1 L480.0,128.7 L504.0,130.4 L528.0,132.0 L552.0,133.4 L576.0,134.7 L600.0,135.7 L624.0,136.3 L648.0,136.7 L672.0,136.7 L696.0,136.3 L720.0,135.6 L744.0,134.6 L768.0,133.4 L792.0,131.9 L816.0,130.3 L840.0,128.7 L864.0,127.0 L888.0,125.4 L912.0,124.0 L936.0,122.7 L960.0,121.7 L984.0,121.1 L1008.0,120.7 L1032.0,120.7 L1056.0,121.1 L1080.0,121.8 L1104.0,122.8 L1128.0,124.0 L1152.0,125.5 L1176.0,127.1 L1200.0,128.7 L1224.0,130.4 L1248.0,132.0 L1272.0,133.4 L1296.0,134.7 L1320.0,135.7 L1344.0,136.3 L1368.0,136.7 L1392.0,136.7 L1416.0,136.3 L1440.0,135.6 L1464.0,134.6 L1488.0,133.4 L1512.0,131.9 L1536.0,130.3 L1560.0,128.7 L1584.0,127.0 L1608.0,125.4 L1632.0,124.0 L1656.0,122.7 L1680.0,121.7 L1704.0,121.1 L1728.0,120.7 L1752.0,120.7 L1776.0,121.1 L1800.0,121.8 L1824.0,122.8 L1848.0,124.0 L1872.0,125.5 L1896.0,127.1 L1920.0,128.7 L1944.0,130.4 L1968.0,132.0 L1992.0,133.4 L2016.0,134.7 L2040.0,135.7 L2064.0,136.3 L2088.0,136.7 L2112.0,136.7 L2136.0,136.3 L2160.0,135.6 L2184.0,134.6 L2208.0,133.4 L2232.0,131.9 L2256.0,130.3 L2280.0,128.7 L2304.0,127.0 L2328.0,125.4 L2352.0,124.0 L2376.0,122.7 L2400.0,121.7 L2424.0,121.1 L2448.0,120.7 L2472.0,120.7 L2496.0,121.1 L2520.0,121.8 L2544.0,122.8 L2568.0,124.0 L2592.0,125.5 L2616.0,127.1 L2640.0,128.7 L2664.0,130.4 L2688.0,132.0 L2712.0,133.4 L2736.0,134.7 L2760.0,135.7 L2784.0,136.3 L2808.0,136.7 L2832.0,136.7 L2856.0,136.3 L2880.0,135.6\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.07\" stroke-width=\"1.1\"\/><path class=\"iso i4\" d=\"M0.0,167.2 L24.0,165.9 L48.0,164.5 L72.0,163.2 L96.0,161.8 L120.0,160.4 L144.0,159.1 L168.0,157.8 L192.0,156.6 L216.0,155.5 L240.0,154.4 L264.0,153.4 L288.0,152.5 L312.0,151.7 L336.0,151.1 L360.0,150.6 L384.0,150.2 L408.0,149.9 L432.0,149.8 L456.0,149.8 L480.0,150.0 L504.0,150.3 L528.0,150.8 L552.0,151.4 L576.0,152.1 L600.0,152.9 L624.0,153.8 L648.0,154.9 L672.0,156.0 L696.0,157.2 L720.0,158.4 L744.0,159.7 L768.0,161.1 L792.0,162.4 L816.0,163.8 L840.0,165.2 L864.0,166.5 L888.0,167.8 L912.0,169.0 L936.0,170.1 L960.0,171.2 L984.0,172.2 L1008.0,173.1 L1032.0,173.9 L1056.0,174.5 L1080.0,175.0 L1104.0,175.4 L1128.0,175.7 L1152.0,175.8 L1176.0,175.8 L1200.0,175.6 L1224.0,175.3 L1248.0,174.8 L1272.0,174.2 L1296.0,173.5 L1320.0,172.7 L1344.0,171.8 L1368.0,170.7 L1392.0,169.6 L1416.0,168.4 L1440.0,167.2 L1464.0,165.9 L1488.0,164.5 L1512.0,163.2 L1536.0,161.8 L1560.0,160.4 L1584.0,159.1 L1608.0,157.8 L1632.0,156.6 L1656.0,155.5 L1680.0,154.4 L1704.0,153.4 L1728.0,152.5 L1752.0,151.7 L1776.0,151.1 L1800.0,150.6 L1824.0,150.2 L1848.0,149.9 L1872.0,149.8 L1896.0,149.8 L1920.0,150.0 L1944.0,150.3 L1968.0,150.8 L1992.0,151.4 L2016.0,152.1 L2040.0,152.9 L2064.0,153.8 L2088.0,154.9 L2112.0,156.0 L2136.0,157.2 L2160.0,158.4 L2184.0,159.7 L2208.0,161.1 L2232.0,162.4 L2256.0,163.8 L2280.0,165.2 L2304.0,166.5 L2328.0,167.8 L2352.0,169.0 L2376.0,170.1 L2400.0,171.2 L2424.0,172.2 L2448.0,173.1 L2472.0,173.9 L2496.0,174.5 L2520.0,175.0 L2544.0,175.4 L2568.0,175.7 L2592.0,175.8 L2616.0,175.8 L2640.0,175.6 L2664.0,175.3 L2688.0,174.8 L2712.0,174.2 L2736.0,173.5 L2760.0,172.7 L2784.0,171.8 L2808.0,170.7 L2832.0,169.6 L2856.0,168.4 L2880.0,167.2\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.10\" stroke-width=\"1.1\"\/><path class=\"iso i5\" d=\"M0.0,190.6 L24.0,187.2 L48.0,184.3 L72.0,181.9 L96.0,180.1 L120.0,179.1 L144.0,178.9 L168.0,179.5 L192.0,180.8 L216.0,182.8 L240.0,185.5 L264.0,188.6 L288.0,192.1 L312.0,195.8 L336.0,199.6 L360.0,203.2 L384.0,206.6 L408.0,209.5 L432.0,211.9 L456.0,213.7 L480.0,214.7 L504.0,214.9 L528.0,214.3 L552.0,213.0 L576.0,211.0 L600.0,208.3 L624.0,205.2 L648.0,201.7 L672.0,198.0 L696.0,194.2 L720.0,190.6 L744.0,187.2 L768.0,184.3 L792.0,181.9 L816.0,180.1 L840.0,179.1 L864.0,178.9 L888.0,179.5 L912.0,180.8 L936.0,182.8 L960.0,185.5 L984.0,188.6 L1008.0,192.1 L1032.0,195.8 L1056.0,199.6 L1080.0,203.2 L1104.0,206.6 L1128.0,209.5 L1152.0,211.9 L1176.0,213.7 L1200.0,214.7 L1224.0,214.9 L1248.0,214.3 L1272.0,213.0 L1296.0,211.0 L1320.0,208.3 L1344.0,205.2 L1368.0,201.7 L1392.0,198.0 L1416.0,194.2 L1440.0,190.6 L1464.0,187.2 L1488.0,184.3 L1512.0,181.9 L1536.0,180.1 L1560.0,179.1 L1584.0,178.9 L1608.0,179.5 L1632.0,180.8 L1656.0,182.8 L1680.0,185.5 L1704.0,188.6 L1728.0,192.1 L1752.0,195.8 L1776.0,199.6 L1800.0,203.2 L1824.0,206.6 L1848.0,209.5 L1872.0,211.9 L1896.0,213.7 L1920.0,214.7 L1944.0,214.9 L1968.0,214.3 L1992.0,213.0 L2016.0,211.0 L2040.0,208.3 L2064.0,205.2 L2088.0,201.7 L2112.0,198.0 L2136.0,194.2 L2160.0,190.6 L2184.0,187.2 L2208.0,184.3 L2232.0,181.9 L2256.0,180.1 L2280.0,179.1 L2304.0,178.9 L2328.0,179.5 L2352.0,180.8 L2376.0,182.8 L2400.0,185.5 L2424.0,188.6 L2448.0,192.1 L2472.0,195.8 L2496.0,199.6 L2520.0,203.2 L2544.0,206.6 L2568.0,209.5 L2592.0,211.9 L2616.0,213.7 L2640.0,214.7 L2664.0,214.9 L2688.0,214.3 L2712.0,213.0 L2736.0,211.0 L2760.0,208.3 L2784.0,205.2 L2808.0,201.7 L2832.0,198.0 L2856.0,194.2 L2880.0,190.6\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.13\" stroke-width=\"1.1\"\/><mask id=\"anim-d-m\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"1440\" height=\"220\"><path class=\"k-maske\" d=\"M 1450 26 C 1037 11 835 202 490 136 S 144 88 65 189\" pathLength=\"1\" fill=\"none\" stroke=\"#fff\" stroke-width=\"14\"\/><\/mask><path d=\"M 1450 26 C 1037 11 835 202 490 136 S 144 88 65 189\" fill=\"none\" stroke=\"#2E5CDB\" stroke-width=\"3.5\" stroke-linecap=\"round\" stroke-dasharray=\"0 12\" mask=\"url(#anim-d-m)\"\/><circle class=\"k-ring\" cx=\"65\" cy=\"189\" r=\"6\" fill=\"none\" stroke=\"#2E5CDB\" stroke-width=\"1.5\"\/><circle cx=\"65\" cy=\"189\" r=\"5\" fill=\"#0F2C4A\"\/><\/svg><\/div><div class=\"mob\"><svg id=\"anim-m\" class=\"anim\" viewBox=\"0 0 390 130\" preserveAspectRatio=\"xMidYMid meet\" aria-hidden=\"true\"><style>#anim-m .k-maske{stroke-dasharray:1 1;stroke-dashoffset:0}@media (prefers-reduced-motion: no-preference){#anim-m .i0{animation:anim-m-d 34s linear infinite normal}#anim-m .i1{animation:anim-m-d 44s linear infinite reverse}#anim-m .i2{animation:anim-m-d 54s linear infinite normal}#anim-m .i3{animation:anim-m-d 64s linear infinite reverse}#anim-m .i4{animation:anim-m-d 74s linear infinite normal}#anim-m .i5{animation:anim-m-d 84s linear infinite reverse}@keyframes anim-m-d{from{transform:translateX(0)}to{transform:translateX(-390px)}}@supports (animation-timeline: view()){#anim-m .k-maske{animation:anim-m-s linear both;animation-timeline:view();animation-range:entry 0% cover 55%}}@supports not (animation-timeline: view()){#anim-m .k-maske{animation:anim-m-s 3.5s ease-out .3s both}}@keyframes anim-m-s{from{stroke-dashoffset:1}to{stroke-dashoffset:0}}#anim-m .k-ring{transform-box:fill-box;transform-origin:center;animation:anim-m-p 3.2s ease-out infinite}@keyframes anim-m-p{0%{transform:scale(1);opacity:.55}100%{transform:scale(2.8);opacity:0}}}#anim-m .k-ring{opacity:0}@media (prefers-reduced-motion: no-preference){#anim-m .k-ring{opacity:1}}<\/style><path class=\"iso i0\" d=\"M0.0,15.6 L6.5,16.4 L13.0,17.3 L19.5,18.1 L26.0,18.9 L32.5,19.6 L39.0,20.3 L45.5,21.0 L52.0,21.5 L58.5,22.1 L65.0,22.5 L71.5,22.9 L78.0,23.2 L84.5,23.4 L91.0,23.6 L97.5,23.6 L104.0,23.6 L110.5,23.4 L117.0,23.2 L123.5,22.9 L130.0,22.5 L136.5,22.1 L143.0,21.5 L149.5,21.0 L156.0,20.3 L162.5,19.6 L169.0,18.9 L175.5,18.1 L182.0,17.3 L188.5,16.4 L195.0,15.6 L201.5,14.8 L208.0,13.9 L214.5,13.1 L221.0,12.3 L227.5,11.6 L234.0,10.9 L240.5,10.2 L247.0,9.7 L253.5,9.1 L260.0,8.7 L266.5,8.3 L273.0,8.0 L279.5,7.8 L286.0,7.6 L292.5,7.6 L299.0,7.6 L305.5,7.8 L312.0,8.0 L318.5,8.3 L325.0,8.7 L331.5,9.1 L338.0,9.7 L344.5,10.2 L351.0,10.9 L357.5,11.6 L364.0,12.3 L370.5,13.1 L377.0,13.9 L383.5,14.8 L390.0,15.6 L396.5,16.4 L403.0,17.3 L409.5,18.1 L416.0,18.9 L422.5,19.6 L429.0,20.3 L435.5,21.0 L442.0,21.5 L448.5,22.1 L455.0,22.5 L461.5,22.9 L468.0,23.2 L474.5,23.4 L481.0,23.6 L487.5,23.6 L494.0,23.6 L500.5,23.4 L507.0,23.2 L513.5,22.9 L520.0,22.5 L526.5,22.1 L533.0,21.5 L539.5,21.0 L546.0,20.3 L552.5,19.6 L559.0,18.9 L565.5,18.1 L572.0,17.3 L578.5,16.4 L585.0,15.6 L591.5,14.8 L598.0,13.9 L604.5,13.1 L611.0,12.3 L617.5,11.6 L624.0,10.9 L630.5,10.2 L637.0,9.7 L643.5,9.1 L650.0,8.7 L656.5,8.3 L663.0,8.0 L669.5,7.8 L676.0,7.6 L682.5,7.6 L689.0,7.6 L695.5,7.8 L702.0,8.0 L708.5,8.3 L715.0,8.7 L721.5,9.1 L728.0,9.7 L734.5,10.2 L741.0,10.9 L747.5,11.6 L754.0,12.3 L760.5,13.1 L767.0,13.9 L773.5,14.8 L780.0,15.6\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.07\" stroke-width=\"1.1\"\/><path class=\"iso i1\" d=\"M0.0,44.1 L6.5,46.0 L13.0,47.4 L19.5,48.4 L26.0,48.7 L32.5,48.5 L39.0,47.8 L45.5,46.5 L52.0,44.8 L58.5,42.6 L65.0,40.2 L71.5,37.5 L78.0,34.8 L84.5,32.1 L91.0,29.6 L97.5,27.4 L104.0,25.5 L110.5,24.1 L117.0,23.1 L123.5,22.8 L130.0,23.0 L136.5,23.7 L143.0,25.0 L149.5,26.7 L156.0,28.9 L162.5,31.3 L169.0,34.0 L175.5,36.7 L182.0,39.4 L188.5,41.9 L195.0,44.1 L201.5,46.0 L208.0,47.4 L214.5,48.4 L221.0,48.7 L227.5,48.5 L234.0,47.8 L240.5,46.5 L247.0,44.8 L253.5,42.6 L260.0,40.2 L266.5,37.5 L273.0,34.8 L279.5,32.1 L286.0,29.6 L292.5,27.4 L299.0,25.5 L305.5,24.1 L312.0,23.1 L318.5,22.8 L325.0,23.0 L331.5,23.7 L338.0,25.0 L344.5,26.7 L351.0,28.9 L357.5,31.3 L364.0,34.0 L370.5,36.7 L377.0,39.4 L383.5,41.9 L390.0,44.1 L396.5,46.0 L403.0,47.4 L409.5,48.4 L416.0,48.7 L422.5,48.5 L429.0,47.8 L435.5,46.5 L442.0,44.8 L448.5,42.6 L455.0,40.2 L461.5,37.5 L468.0,34.8 L474.5,32.1 L481.0,29.6 L487.5,27.4 L494.0,25.5 L500.5,24.1 L507.0,23.1 L513.5,22.8 L520.0,23.0 L526.5,23.7 L533.0,25.0 L539.5,26.7 L546.0,28.9 L552.5,31.3 L559.0,34.0 L565.5,36.7 L572.0,39.4 L578.5,41.9 L585.0,44.1 L591.5,46.0 L598.0,47.4 L604.5,48.4 L611.0,48.7 L617.5,48.5 L624.0,47.8 L630.5,46.5 L637.0,44.8 L643.5,42.6 L650.0,40.2 L656.5,37.5 L663.0,34.8 L669.5,32.1 L676.0,29.6 L682.5,27.4 L689.0,25.5 L695.5,24.1 L702.0,23.1 L708.5,22.8 L715.0,23.0 L721.5,23.7 L728.0,25.0 L734.5,26.7 L741.0,28.9 L747.5,31.3 L754.0,34.0 L760.5,36.7 L767.0,39.4 L773.5,41.9 L780.0,44.1\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.10\" stroke-width=\"1.1\"\/><path class=\"iso i2\" d=\"M0.0,73.6 L6.5,73.9 L13.0,73.9 L19.5,73.7 L26.0,73.3 L32.5,72.8 L39.0,72.0 L45.5,71.1 L52.0,70.0 L58.5,68.8 L65.0,67.4 L71.5,65.9 L78.0,64.3 L84.5,62.6 L91.0,60.8 L97.5,59.0 L104.0,57.1 L110.5,55.2 L117.0,53.3 L123.5,51.5 L130.0,49.7 L136.5,47.9 L143.0,46.3 L149.5,44.8 L156.0,43.3 L162.5,42.1 L169.0,40.9 L175.5,40.0 L182.0,39.2 L188.5,38.6 L195.0,38.2 L201.5,37.9 L208.0,37.9 L214.5,38.1 L221.0,38.5 L227.5,39.0 L234.0,39.8 L240.5,40.7 L247.0,41.8 L253.5,43.0 L260.0,44.4 L266.5,45.9 L273.0,47.5 L279.5,49.2 L286.0,51.0 L292.5,52.8 L299.0,54.7 L305.5,56.6 L312.0,58.5 L318.5,60.3 L325.0,62.1 L331.5,63.9 L338.0,65.5 L344.5,67.0 L351.0,68.5 L357.5,69.7 L364.0,70.9 L370.5,71.8 L377.0,72.6 L383.5,73.2 L390.0,73.6 L396.5,73.9 L403.0,73.9 L409.5,73.7 L416.0,73.3 L422.5,72.8 L429.0,72.0 L435.5,71.1 L442.0,70.0 L448.5,68.8 L455.0,67.4 L461.5,65.9 L468.0,64.3 L474.5,62.6 L481.0,60.8 L487.5,59.0 L494.0,57.1 L500.5,55.2 L507.0,53.3 L513.5,51.5 L520.0,49.7 L526.5,47.9 L533.0,46.3 L539.5,44.8 L546.0,43.3 L552.5,42.1 L559.0,40.9 L565.5,40.0 L572.0,39.2 L578.5,38.6 L585.0,38.2 L591.5,37.9 L598.0,37.9 L604.5,38.1 L611.0,38.5 L617.5,39.0 L624.0,39.8 L630.5,40.7 L637.0,41.8 L643.5,43.0 L650.0,44.4 L656.5,45.9 L663.0,47.5 L669.5,49.2 L676.0,51.0 L682.5,52.8 L689.0,54.7 L695.5,56.6 L702.0,58.5 L708.5,60.3 L715.0,62.1 L721.5,63.9 L728.0,65.5 L734.5,67.0 L741.0,68.5 L747.5,69.7 L754.0,70.9 L760.5,71.8 L767.0,72.6 L773.5,73.2 L780.0,73.6\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.13\" stroke-width=\"1.1\"\/><path class=\"iso i3\" d=\"M0.0,83.0 L6.5,82.0 L13.0,80.7 L19.5,79.3 L26.0,77.7 L32.5,76.0 L39.0,74.3 L45.5,72.8 L52.0,71.3 L58.5,70.1 L65.0,69.1 L71.5,68.4 L78.0,68.1 L84.5,68.1 L91.0,68.5 L97.5,69.1 L104.0,70.1 L110.5,71.4 L117.0,72.8 L123.5,74.4 L130.0,76.1 L136.5,77.8 L143.0,79.3 L149.5,80.8 L156.0,82.0 L162.5,83.0 L169.0,83.7 L175.5,84.0 L182.0,84.0 L188.5,83.6 L195.0,83.0 L201.5,82.0 L208.0,80.7 L214.5,79.3 L221.0,77.7 L227.5,76.0 L234.0,74.3 L240.5,72.8 L247.0,71.3 L253.5,70.1 L260.0,69.1 L266.5,68.4 L273.0,68.1 L279.5,68.1 L286.0,68.5 L292.5,69.1 L299.0,70.1 L305.5,71.4 L312.0,72.8 L318.5,74.4 L325.0,76.1 L331.5,77.8 L338.0,79.3 L344.5,80.8 L351.0,82.0 L357.5,83.0 L364.0,83.7 L370.5,84.0 L377.0,84.0 L383.5,83.6 L390.0,83.0 L396.5,82.0 L403.0,80.7 L409.5,79.3 L416.0,77.7 L422.5,76.0 L429.0,74.3 L435.5,72.8 L442.0,71.3 L448.5,70.1 L455.0,69.1 L461.5,68.4 L468.0,68.1 L474.5,68.1 L481.0,68.5 L487.5,69.1 L494.0,70.1 L500.5,71.4 L507.0,72.8 L513.5,74.4 L520.0,76.1 L526.5,77.8 L533.0,79.3 L539.5,80.8 L546.0,82.0 L552.5,83.0 L559.0,83.7 L565.5,84.0 L572.0,84.0 L578.5,83.6 L585.0,83.0 L591.5,82.0 L598.0,80.7 L604.5,79.3 L611.0,77.7 L617.5,76.0 L624.0,74.3 L630.5,72.8 L637.0,71.3 L643.5,70.1 L650.0,69.1 L656.5,68.4 L663.0,68.1 L669.5,68.1 L676.0,68.5 L682.5,69.1 L689.0,70.1 L695.5,71.4 L702.0,72.8 L708.5,74.4 L715.0,76.1 L721.5,77.8 L728.0,79.3 L734.5,80.8 L741.0,82.0 L747.5,83.0 L754.0,83.7 L760.5,84.0 L767.0,84.0 L773.5,83.6 L780.0,83.0\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.07\" stroke-width=\"1.1\"\/><path class=\"iso i4\" d=\"M0.0,100.6 L6.5,99.3 L13.0,97.9 L19.5,96.6 L26.0,95.2 L32.5,93.8 L39.0,92.5 L45.5,91.2 L52.0,90.0 L58.5,88.9 L65.0,87.8 L71.5,86.8 L78.0,85.9 L84.5,85.1 L91.0,84.5 L97.5,84.0 L104.0,83.6 L110.5,83.3 L117.0,83.2 L123.5,83.2 L130.0,83.4 L136.5,83.7 L143.0,84.2 L149.5,84.8 L156.0,85.5 L162.5,86.3 L169.0,87.2 L175.5,88.3 L182.0,89.4 L188.5,90.6 L195.0,91.8 L201.5,93.1 L208.0,94.5 L214.5,95.8 L221.0,97.2 L227.5,98.6 L234.0,99.9 L240.5,101.2 L247.0,102.4 L253.5,103.5 L260.0,104.6 L266.5,105.6 L273.0,106.5 L279.5,107.3 L286.0,107.9 L292.5,108.4 L299.0,108.8 L305.5,109.1 L312.0,109.2 L318.5,109.2 L325.0,109.0 L331.5,108.7 L338.0,108.2 L344.5,107.6 L351.0,106.9 L357.5,106.1 L364.0,105.2 L370.5,104.1 L377.0,103.0 L383.5,101.8 L390.0,100.6 L396.5,99.3 L403.0,97.9 L409.5,96.6 L416.0,95.2 L422.5,93.8 L429.0,92.5 L435.5,91.2 L442.0,90.0 L448.5,88.9 L455.0,87.8 L461.5,86.8 L468.0,85.9 L474.5,85.1 L481.0,84.5 L487.5,84.0 L494.0,83.6 L500.5,83.3 L507.0,83.2 L513.5,83.2 L520.0,83.4 L526.5,83.7 L533.0,84.2 L539.5,84.8 L546.0,85.5 L552.5,86.3 L559.0,87.2 L565.5,88.3 L572.0,89.4 L578.5,90.6 L585.0,91.8 L591.5,93.1 L598.0,94.5 L604.5,95.8 L611.0,97.2 L617.5,98.6 L624.0,99.9 L630.5,101.2 L637.0,102.4 L643.5,103.5 L650.0,104.6 L656.5,105.6 L663.0,106.5 L669.5,107.3 L676.0,107.9 L682.5,108.4 L689.0,108.8 L695.5,109.1 L702.0,109.2 L708.5,109.2 L715.0,109.0 L721.5,108.7 L728.0,108.2 L734.5,107.6 L741.0,106.9 L747.5,106.1 L754.0,105.2 L760.5,104.1 L767.0,103.0 L773.5,101.8 L780.0,100.6\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.10\" stroke-width=\"1.1\"\/><path class=\"iso i5\" d=\"M0.0,110.0 L6.5,106.7 L13.0,103.7 L19.5,101.3 L26.0,99.6 L32.5,98.6 L39.0,98.4 L45.5,98.9 L52.0,100.2 L58.5,102.3 L65.0,104.9 L71.5,108.0 L78.0,111.6 L84.5,115.3 L91.0,119.0 L97.5,122.7 L104.0,126.0 L110.5,129.0 L117.0,131.4 L123.5,133.1 L130.0,134.1 L136.5,134.3 L143.0,133.8 L149.5,132.5 L156.0,130.4 L162.5,127.8 L169.0,124.7 L175.5,121.1 L182.0,117.4 L188.5,113.7 L195.0,110.0 L201.5,106.7 L208.0,103.7 L214.5,101.3 L221.0,99.6 L227.5,98.6 L234.0,98.4 L240.5,98.9 L247.0,100.2 L253.5,102.3 L260.0,104.9 L266.5,108.0 L273.0,111.6 L279.5,115.3 L286.0,119.0 L292.5,122.7 L299.0,126.0 L305.5,129.0 L312.0,131.4 L318.5,133.1 L325.0,134.1 L331.5,134.3 L338.0,133.8 L344.5,132.5 L351.0,130.4 L357.5,127.8 L364.0,124.7 L370.5,121.1 L377.0,117.4 L383.5,113.7 L390.0,110.0 L396.5,106.7 L403.0,103.7 L409.5,101.3 L416.0,99.6 L422.5,98.6 L429.0,98.4 L435.5,98.9 L442.0,100.2 L448.5,102.3 L455.0,104.9 L461.5,108.0 L468.0,111.6 L474.5,115.3 L481.0,119.0 L487.5,122.7 L494.0,126.0 L500.5,129.0 L507.0,131.4 L513.5,133.1 L520.0,134.1 L526.5,134.3 L533.0,133.8 L539.5,132.5 L546.0,130.4 L552.5,127.8 L559.0,124.7 L565.5,121.1 L572.0,117.4 L578.5,113.7 L585.0,110.0 L591.5,106.7 L598.0,103.7 L604.5,101.3 L611.0,99.6 L617.5,98.6 L624.0,98.4 L630.5,98.9 L637.0,100.2 L643.5,102.3 L650.0,104.9 L656.5,108.0 L663.0,111.6 L669.5,115.3 L676.0,119.0 L682.5,122.7 L689.0,126.0 L695.5,129.0 L702.0,131.4 L708.5,133.1 L715.0,134.1 L721.5,134.3 L728.0,133.8 L734.5,132.5 L741.0,130.4 L747.5,127.8 L754.0,124.7 L760.5,121.1 L767.0,117.4 L773.5,113.7 L780.0,110.0\" fill=\"none\" stroke=\"#0F2C4A\" stroke-opacity=\"0.13\" stroke-width=\"1.1\"\/><mask id=\"anim-m-m\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"390\" height=\"130\"><path class=\"k-maske\" d=\"M 400 16 C 281 6 226 120 133 81 S 39 52 40 112\" pathLength=\"1\" fill=\"none\" stroke=\"#fff\" stroke-width=\"14\"\/><\/mask><path d=\"M 400 16 C 281 6 226 120 133 81 S 39 52 40 112\" fill=\"none\" stroke=\"#2E5CDB\" stroke-width=\"3.5\" stroke-linecap=\"round\" stroke-dasharray=\"0 12\" mask=\"url(#anim-m-m)\"\/><circle class=\"k-ring\" cx=\"40\" cy=\"112\" r=\"6\" fill=\"none\" stroke=\"#2E5CDB\" stroke-width=\"1.5\"\/><circle cx=\"40\" cy=\"112\" r=\"5\" fill=\"#0F2C4A\"\/><\/svg><\/div><\/div>\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-what-is-e2i-evidence-to-impact\">What is E2I (Evidence-to-Impact)?<\/h2><p class=\"lead-n\">E2I (Evidence-to-Impact) is an execution programme for executives and leadership teams who want to translate customer insights consistently into measurable impact.<br>The focus is on prioritising a few revenue levers, robust hypotheses, short experiments and clear decision bases.<br>The goal is visible effect within 4\u20138 weeks instead of further activity without impact.<\/p><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text  fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-which-problem-does-e2i-solve\">Which problem does E2I solve?<\/h2><p class=\"lead-n\">Many companies don\u2019t have an insight problem.<br>They have an&nbsp;<strong>impact problem<\/strong>.<\/p><div class=\"zwei-spalten\"><div class=\"links\"><p class=\"zwischen\">There are:<\/p><ul class=\"liste\"><li><strong>Initiatives<\/strong><\/li><li><strong>Projects<\/strong><\/li><li><strong>Meetings<\/strong><\/li><li><strong>KPIs<\/strong><\/li><\/ul><\/div><div class=\"rechts\"><p class=\"zwischen\">But:<\/p><ul class=\"liste\"><li><strong>Revenue<\/strong> grows more slowly than expected<\/li><li><strong>Priorities<\/strong> change constantly<\/li><li><strong>Successes<\/strong> are hard to prove<\/li><li><strong>Recognition<\/strong> from the board or advisory board fails to appear<\/li><\/ul><\/div><\/div><p>In the end, a clear answer to a simple question is missing:<\/p><blockquote class=\"zitat\"><p><strong>What actually makes customers buy today \u2013 and what do we therefore do first?<\/strong><\/p><\/blockquote><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-why-does-this-happen\">Why does this happen?<\/h2><p>Most organisations steer&nbsp;<strong>inwards<\/strong>:<\/p><ul class=\"liste\"><li>Roadmaps<\/li><li>Stakeholder opinions<\/li><li>KPI logics<\/li><li>Historical data<\/li><\/ul><p>Customers, however, decide&nbsp;<strong>outside<\/strong>&nbsp;this logic.<\/p><p class=\"lead-n\">For them only one thing counts:<br><strong>Does an offer create relevant progress in their concrete situation?<\/strong><\/p><p>Internal data often shows&nbsp;<strong>correlations<\/strong>, but rarely&nbsp;<strong>causes of purchase<\/strong>.<br>Without evidenced buying conditions everything becomes important \u2013 and nothing gets prioritised.<\/p><p class=\"zwischen\"><strong>That costs:<\/strong><\/p><ul class=\"liste\"><li>Tailwind inside the company<\/li><li>Time<\/li><li>Money<\/li><li>Trust<\/li><\/ul><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text  fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-what-should-it-look-like\">What should it look like instead?<\/h2><ul class=\"liste\"><li>Clear priorities instead of endless weighing<\/li><li>Measures that pay into revenue levers<\/li><li>Decisions that can be&nbsp;<strong>justified<\/strong><\/li><li>Impact that is visible to board and advisory board<\/li><\/ul><p class=\"lead-n\"><strong>In short<\/strong>: plannable progress instead of activity simulation.<\/p><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2 id=\"h-how-does-e2i-help\">How does E2I help?<\/h2><p class=\"lead-n\">In the E2I programme we jointly find out<br><strong>under which conditions your customers buy \u2013 and what that means for your next decisions.<\/strong><\/p><ul class=\"liste\"><li>The E2I programme produces no concepts, but concrete decision and execution artefacts.<\/li><li>Prioritised revenue levers (3\u20135)<\/li><li>Clearly formulated hypotheses with measurement logic<\/li><li>Concrete experiments and measures<\/li><li>Decision and steering templates for board\/advisory board<\/li><li>Evidence-based stop\/continue decisions<\/li><li>Documented learning loops for follow-up decisions<\/li><\/ul><p>Building on Peter Rochel\u2019s customer research since 2006 and more than 700 client projects, we translate insights&nbsp;<strong>directly into action<\/strong>.<\/p><\/div><div class=\"zeilen \"><div class=\"zeile\"><div class=\"kopf\"><h3>1. Reconstructing buying decisions<\/h3><\/div><div class=\"text\"><p>We analyse real buying processes:<\/p><ul class=\"liste\"><li>Why did customers buy your solution or comparable ones?<\/li><li>Which triggers, expectations, fears and alternatives played a role?<\/li><li>Why&nbsp;<strong>now<\/strong>&nbsp;and not later?<\/li><\/ul><p>We work with evidenced patterns, not with assumptions.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>2. Turning insights into concrete measures<\/h3><\/div><div class=\"text\"><p>Together we identify:<\/p><ul class=\"liste\"><li>the&nbsp;<strong>decisive revenue levers<\/strong><\/li><li>measures that create impact<\/li><li>activities you can spare yourselves<\/li><\/ul><p>Focus:&nbsp;<strong>do less, but the right things.<\/strong><\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>3. Close, iterative sparring<\/h3><\/div><div class=\"text\"><p>No reports, no theoretical ballast.<\/p><p>In a&nbsp;<strong>weekly sparring session<\/strong>:<\/p><ul class=\"liste\"><li>the next decision<\/li><li>the next measure<\/li><li>clear execution tasks<\/li><\/ul><p>Directly effective. Directly actionable.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>4. Evidence loop instead of action plan<\/h3><\/div><div class=\"text\"><p>E2I works in clear cycles:<\/p><p><strong>New evidence \u2192 next decision<\/strong><\/p><ul class=\"liste\"><li>if it works \u2192 scale<\/li><li>if it doesn\u2019t \u2192 adjust or stop<\/li><\/ul><p>The result is progress with a learning curve, not activity for activity\u2019s sake.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>5. Fixed fee, cancellable monthly<\/h3><\/div><div class=\"text\"><ul class=\"liste\"><li>Full transparency<\/li><li>No surprises<\/li><li>Maximum control<\/li><\/ul><\/div><\/div><\/div>\n  <\/div>\n<\/section>\n<section class=\"vorgehen navy fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2>How does the programme run?<\/h2><p class=\"lead\">We work in short cycles, with clear measurement points<br>and without consensus theatre.<\/p><h3>From purchase to impact<\/h3><\/div><div class=\"varianten s5\"><div><p><strong>Day 0 \u2013 Fit check<\/strong><br>Does E2I fit your situation? If yes, go-ahead.<\/p><\/div><div><p><strong>Week 1 \u2013 Kick-off<\/strong><\/p><ul class=\"liste\"><li>Sharpening situation, goals and hypotheses<\/li><li>Shared language and decision logic<\/li><\/ul><\/div><div><p><strong>Weeks 1\u20133 \u2013 Research<\/strong><\/p><ul class=\"liste\"><li>Analysis of real buying patterns<\/li><li>Derivation of the relevant levers<\/li><\/ul><\/div><div><p><strong>Weeks 3\u20134 \u2013 Decision brief &amp; first lever<\/strong><\/p><ul class=\"liste\"><li>1\u20132 measures with direct revenue relevance<\/li><li>e.g. offer language, proof points, funnel bottleneck<br>\u2192&nbsp;<strong>visible effect within 4 weeks<\/strong><\/li><\/ul><\/div><div><p><strong>From week 5 \u2013 Evidence loop<\/strong><\/p><ul class=\"liste\"><li>Fortnightly reviews<\/li><li>the next decision<\/li><li>the next measure<br>Continue, adjust or stop \u2013 depending on the evidence.<\/li><\/ul><\/div><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2>E2I self-check<\/h2><p class=\"lead-n\">If&nbsp;<strong>at least three<\/strong>&nbsp;of the following points apply to you, E2I is relevant:<\/p><ul class=\"liste\"><li>We need&nbsp;<strong>visible impact in \u2264 4 weeks<\/strong><\/li><li>Time is critical, fast results are decisive<\/li><li>We want&nbsp;<strong>EBIT\/ROCE-oriented steering<\/strong>, not soft KPIs<\/li><li>We rely on&nbsp;<strong>co-creation<\/strong>, not outsourcing<\/li><li>We need&nbsp;<strong>planning certainty in fixed cycles<\/strong><\/li><li>Our board or advisory board demands&nbsp;<strong>robust decision bases<\/strong><\/li><li>We only accept measures that pay into&nbsp;<strong>real customer patterns<\/strong><\/li><\/ul><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text  fb\">\n  <div class=\"wrap\">\n<div class=\"spalte\"><h2>What\u2019s the next step?<\/h2><ul class=\"liste\"><li><strong>If you still need clarity:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">\u2192 Customer Insights Sprint<\/a><\/li><li><strong>If you want to build the method in-house:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/en\/mastering-jtbd\/\">\u2192 Mastering JTBD Live Online<\/a><\/li><li><strong>If you have insights but need impact:<\/strong><br><a href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">\u2192&nbsp;<strong>E2I \u2013 Evidence-to-Impact<\/strong><\/a> (booking page in German)<\/li><\/ul><p class=\"lead-n\">\ud83d\udc49&nbsp;<strong><a href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">Book E2I now (in German)<\/a><\/strong><br>(or clarify fit beforehand in a fit check \u2013 <a href=\"https:\/\/cal.com\/peterrochel\/intro-call-with-peter-rochel-jtbd-project\">book an intro call in English<\/a>)<\/p><\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text grau fb\">\n  <div class=\"wrap\">\n<h2 id=\"h-frequently-asked-questions-about-e2i\" class=\"gross\">Frequently asked questions about the E2I \u2013 Evidence-to-Impact programme<\/h2><div class=\"zeilen \"><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 1<\/h3><\/div><div class=\"text\"><p><strong>Which companies is E2I suitable for?<\/strong><br>E2I is aimed at companies and leadership teams that already have products, services or markets, but struggle to translate insights reliably into impact. Typical are organisations with several parallel initiatives, high decision pressure and a need for clear priorities.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 2<\/h3><\/div><div class=\"text\"><p><strong>How does E2I differ from classic consulting?<\/strong><br>E2I delivers no concepts or presentations, but works in short decision and execution cycles. Measures are only continued if their impact is evidenced. Everything else is adjusted or stopped.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 3<\/h3><\/div><div class=\"text\"><p><strong>How quickly are results visible?<\/strong><br>First measurable effects usually show within&nbsp;<strong>4 weeks<\/strong>. After&nbsp;<strong>6\u20138 weeks<\/strong>, progress can be robustly presented to board, advisory board or shareholders.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 4<\/h3><\/div><div class=\"text\"><p><strong>What role does customer research play in the E2I programme?<\/strong><br>Customer research serves not insight for its own sake, but as a decision basis. Buying patterns are deliberately reconstructed to derive hypotheses, prioritise measures and make impact measurable.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 5<\/h3><\/div><div class=\"text\"><p><strong>How many topics are worked on in parallel?<\/strong><br>The focus is deliberately on only&nbsp;<strong>3\u20135 prioritised levers<\/strong>. E2I reduces complexity instead of adding more.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 6<\/h3><\/div><div class=\"text\"><p><strong>Is E2I meant for strategy or execution?<\/strong><br>E2I combines both. Strategic clarity emerges from evidence-based decisions; execution happens in short, verifiable steps.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 7<\/h3><\/div><div class=\"text\"><p><strong>How does E2I differ from the Customer Insights Sprint?<\/strong><br>The Customer Insights Sprint creates clarity about customer logic and priorities.<br>E2I starts where insights already exist and are to be&nbsp;<strong>consistently translated into impact<\/strong>.<\/p><\/div><\/div><div class=\"zeile\"><div class=\"kopf\"><h3>FAQ 8<\/h3><\/div><div class=\"text\"><p><strong>How does E2I differ from Mastering JTBD?<\/strong><br>Mastering JTBD is a learning and capability-building programme.<br>E2I is an execution and decision programme with a direct focus on impact.<\/p><\/div><\/div><\/div><div class=\"fremdblock\">\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Service\",\n  \"name\": \"E2I \u2013 Evidence-to-Impact programme\",\n  \"description\": \"E2I is an execution programme that translates customer insights into measurable impact. The focus is on prioritised revenue levers, robust hypotheses, short experiments and clear decision bases with visible effect within 4\u20138 weeks.\",\n  \"provider\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Oberwasser Consulting\",\n    \"url\": \"https:\/\/oberwasser-consulting.de\"\n  },\n  \"areaServed\": {\n    \"@type\": \"Country\",\n    \"name\": \"Germany\"\n  },\n  \"audience\": {\n    \"@type\": \"BusinessAudience\",\n    \"name\": \"Executives and leadership teams\"\n  },\n  \"availableLanguage\": [\"en\", \"de\", \"es\"],\n  \"hasOfferCatalog\": {\n    \"@type\": \"OfferCatalog\",\n    \"name\": \"E2I programme components\",\n    \"itemListElement\": [\n      {\n        \"@type\": \"Offer\",\n        \"itemOffered\": {\n          \"@type\": \"Service\",\n          \"name\": \"Prioritisation of revenue levers\"\n        }\n      },\n      {\n        \"@type\": \"Offer\",\n        \"itemOffered\": {\n          \"@type\": \"Service\",\n          \"name\": \"Hypotheses with measurement logic\"\n        }\n      },\n      {\n        \"@type\": \"Offer\",\n        \"itemOffered\": {\n          \"@type\": \"Service\",\n          \"name\": \"Experiments and evidence-based decisions\"\n        }\n      }\n    ]\n  }\n}\n<\/script>\n\n\n\n<\/div>\n  <\/div>\n<\/section>\n<section class=\"abschnitt text faq fb\">\n  <div class=\"wrap\">\n<h2>Frequently asked questions<\/h2><div class=\"fremdblock\">\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775202188205-c8feebd3\"><strong class=\"schema-faq-question\">What is E2I \u2013 Evidence-to-Impact?<\/strong> <p class=\"schema-faq-answer\">E2I is an execution programme for leadership teams who want to translate customer insights into measurable revenue impact. The focus: prioritise a few revenue levers, run short experiments and make impact visible to board and advisory board within 4\u20138 weeks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188208-d3db8389\"><strong class=\"schema-faq-question\">What is the difference between E2I and the Customer Insights Sprint?<\/strong> <p class=\"schema-faq-answer\">The <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> delivers a robust decision basis within 4 weeks. E2I starts afterwards: it translates the insights into concrete measures, tests them and makes the impact measurable \u2013 over 4\u20138+ weeks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188211-6e497b9c\"><strong class=\"schema-faq-question\">Who is E2I suitable for?<\/strong> <p class=\"schema-faq-answer\">For executives and leadership teams who already have customer insights but fail at execution and impact measurement. Typical: teams with roadmaps, projects and KPIs \u2013 but without a clear answer to what really makes customers buy.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188213-6d16c77b\"><strong class=\"schema-faq-question\">How much internal effort does E2I require?<\/strong> <p class=\"schema-faq-answer\">For the leadership team: about 1\u20132 hours per week during regular operations. The jour fixe with Peter Rochel takes 60\u201390 minutes \u2013 plus preparing decisions and approving experiments. Operational execution stays with the internal team; OC provides structure, priorities and methodology.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188216-cc94b7bb\"><strong class=\"schema-faq-question\">What does &#8216;measurable impact&#8217; mean concretely?<\/strong> <p class=\"schema-faq-answer\">Impact means: revenue levers identified, hypotheses tested, results provable in numbers. After 4 weeks you know which activities move revenue. After 8 weeks the effect is visible and explainable to board and advisory board.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775203389977-laufzeit\"><strong class=\"schema-faq-question\">How long does E2I run?<\/strong> <p class=\"schema-faq-answer\">E2I is not a time-limited measure but an ongoing execution mode \u2013 for as long as it is needed. The first measurable results show within 4\u20138 weeks. Many teams work with us for 6\u201312 months because the format\u2019s value builds with every decision cycle.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775202188218-2532fdd6\"><strong class=\"schema-faq-question\">When is E2I not the right fit?<\/strong> <p class=\"schema-faq-answer\">If no customer insights exist yet \u2013 then the <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> is the right first step. If you primarily want to learn the methodology, <a href=\"https:\/\/oberwasser-consulting.de\/en\/mastering-jtbd\/\">Mastering JTBD<\/a> is the better choice.<\/p> <\/div> <\/div>\n\n\n\n<\/div>\n  <\/div>\n<\/section>\n<section class=\"schlusszeile-abschnitt fb\">\n  <div class=\"wrap\">\n    <div class=\"schlusszeile\"><div class=\"cta\"><a class=\"knopf\" href=\"https:\/\/oberwasser-consulting.de\/e2i-evidence-to-impact-programm-verbindlich-buchen\/\">Book E2I now (in German)<\/a><\/div><\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>E2I \u2013 Evidence-to-Impact After 4 weeks you know which activities actually move revenue. After 8 weeks the effect is visible to your board, advisory board and team. E2I is not another innovation programme. It is an execution and decision mode that translates insights into impact \u2013 measurable, prioritised and internally explainable. Book E2I now (in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10715,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. Delivered in English, German or Spanish.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","footnotes":""},"class_list":["post-10716","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E2I \u2013 Evidence-to-Impact &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. Delivered in English, German or Spanish.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E2I \u2013 Evidence-to-Impact\" \/>\n<meta property=\"og:description\" content=\"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. Delivered in English, German or Spanish.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T16:31:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/\",\"name\":\"E2I \u2013 Evidence-to-Impact &#8226; Oberwasser Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp\",\"datePublished\":\"2026-08-15T08:04:55+00:00\",\"dateModified\":\"2026-10-02T16:31:08+00:00\",\"description\":\"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. Delivered in English, German or Spanish.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188205-c8feebd3\"},{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188208-d3db8389\"},{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188211-6e497b9c\"},{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188213-6d16c77b\"},{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188216-cc94b7bb\"},{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775203389977-laufzeit\"},{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188218-2532fdd6\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp\",\"contentUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp\",\"width\":2400,\"height\":800,\"caption\":\"Zwei Crewmitglieder am Navigationstisch markieren Kurs und Notizen: Evidence-to-Impact von Entscheidung zu Wirkung\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E2I \u2013 Evidence-to-Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/\",\"name\":\"Oberwasser Consulting\",\"description\":\"Navigating Complexity. Evidence to Impact.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188205-c8feebd3\",\"position\":1,\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188205-c8feebd3\",\"name\":\"What is E2I \u2013 Evidence-to-Impact?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"E2I is an execution programme for leadership teams who want to translate customer insights into measurable revenue impact. The focus: prioritise a few revenue levers, run short experiments and make impact visible to board and advisory board within 4\u20138 weeks.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188208-d3db8389\",\"position\":2,\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188208-d3db8389\",\"name\":\"What is the difference between E2I and the Customer Insights Sprint?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The <a href=\\\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/customer-insights-sprint\\\/\\\">Customer Insights Sprint<\\\/a> delivers a robust decision basis within 4 weeks. E2I starts afterwards: it translates the insights into concrete measures, tests them and makes the impact measurable \u2013 over 4\u20138+ weeks.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188211-6e497b9c\",\"position\":3,\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188211-6e497b9c\",\"name\":\"Who is E2I suitable for?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For executives and leadership teams who already have customer insights but fail at execution and impact measurement. Typical: teams with roadmaps, projects and KPIs \u2013 but without a clear answer to what really makes customers buy.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188213-6d16c77b\",\"position\":4,\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188213-6d16c77b\",\"name\":\"How much internal effort does E2I require?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For the leadership team: about 1\u20132 hours per week during regular operations. The jour fixe with Peter Rochel takes 60\u201390 minutes \u2013 plus preparing decisions and approving experiments. Operational execution stays with the internal team; OC provides structure, priorities and methodology.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188216-cc94b7bb\",\"position\":5,\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188216-cc94b7bb\",\"name\":\"What does 'measurable impact' mean concretely?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Impact means: revenue levers identified, hypotheses tested, results provable in numbers. After 4 weeks you know which activities move revenue. After 8 weeks the effect is visible and explainable to board and advisory board.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775203389977-laufzeit\",\"position\":6,\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775203389977-laufzeit\",\"name\":\"How long does E2I run?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"E2I is not a time-limited measure but an ongoing execution mode \u2013 for as long as it is needed. The first measurable results show within 4\u20138 weeks. Many teams work with us for 6\u201312 months because the format\u2019s value builds with every decision cycle.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188218-2532fdd6\",\"position\":7,\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/e2i-evidence-to-impact\\\/#faq-question-1775202188218-2532fdd6\",\"name\":\"When is E2I not the right fit?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If no customer insights exist yet \u2013 then the <a href=\\\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/customer-insights-sprint\\\/\\\">Customer Insights Sprint<\\\/a> is the right first step. If you primarily want to learn the methodology, <a href=\\\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/mastering-jtbd\\\/\\\">Mastering JTBD<\\\/a> is the better choice.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"E2I \u2013 Evidence-to-Impact &#8226; Oberwasser Consulting","description":"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. Delivered in English, German or Spanish.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/","og_locale":"en_US","og_type":"article","og_title":"E2I \u2013 Evidence-to-Impact","og_description":"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. Delivered in English, German or Spanish.","og_url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/","og_site_name":"Oberwasser Consulting","article_modified_time":"2026-10-02T16:31:08+00:00","og_image":[{"width":2400,"height":800,"url":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@peterrochel","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/","url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/","name":"E2I \u2013 Evidence-to-Impact &#8226; Oberwasser Consulting","isPartOf":{"@id":"https:\/\/oberwasser-consulting.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#primaryimage"},"image":{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp","datePublished":"2026-08-15T08:04:55+00:00","dateModified":"2026-10-02T16:31:08+00:00","description":"E2I turns customer insights into measurable revenue impact in 4-8 weeks: prioritised levers, testable hypotheses and decision templates your board will actually follow. Delivered in English, German or Spanish.","breadcrumb":{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188205-c8feebd3"},{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188208-d3db8389"},{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188211-6e497b9c"},{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188213-6d16c77b"},{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188216-cc94b7bb"},{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775203389977-laufzeit"},{"@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188218-2532fdd6"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#primaryimage","url":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp","contentUrl":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/01\/e2i-evidence-to-impact-decision-room-umsetzung-messung.webp","width":2400,"height":800,"caption":"Zwei Crewmitglieder am Navigationstisch markieren Kurs und Notizen: Evidence-to-Impact von Entscheidung zu Wirkung"},{"@type":"BreadcrumbList","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/oberwasser-consulting.de\/en\/"},{"@type":"ListItem","position":2,"name":"E2I \u2013 Evidence-to-Impact"}]},{"@type":"WebSite","@id":"https:\/\/oberwasser-consulting.de\/en\/#website","url":"https:\/\/oberwasser-consulting.de\/en\/","name":"Oberwasser Consulting","description":"Navigating Complexity. Evidence to Impact.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oberwasser-consulting.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188205-c8feebd3","position":1,"url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188205-c8feebd3","name":"What is E2I \u2013 Evidence-to-Impact?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"E2I is an execution programme for leadership teams who want to translate customer insights into measurable revenue impact. The focus: prioritise a few revenue levers, run short experiments and make impact visible to board and advisory board within 4\u20138 weeks.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188208-d3db8389","position":2,"url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188208-d3db8389","name":"What is the difference between E2I and the Customer Insights Sprint?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> delivers a robust decision basis within 4 weeks. E2I starts afterwards: it translates the insights into concrete measures, tests them and makes the impact measurable \u2013 over 4\u20138+ weeks.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188211-6e497b9c","position":3,"url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188211-6e497b9c","name":"Who is E2I suitable for?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For executives and leadership teams who already have customer insights but fail at execution and impact measurement. Typical: teams with roadmaps, projects and KPIs \u2013 but without a clear answer to what really makes customers buy.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188213-6d16c77b","position":4,"url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188213-6d16c77b","name":"How much internal effort does E2I require?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For the leadership team: about 1\u20132 hours per week during regular operations. The jour fixe with Peter Rochel takes 60\u201390 minutes \u2013 plus preparing decisions and approving experiments. Operational execution stays with the internal team; OC provides structure, priorities and methodology.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188216-cc94b7bb","position":5,"url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188216-cc94b7bb","name":"What does 'measurable impact' mean concretely?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Impact means: revenue levers identified, hypotheses tested, results provable in numbers. After 4 weeks you know which activities move revenue. After 8 weeks the effect is visible and explainable to board and advisory board.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775203389977-laufzeit","position":6,"url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775203389977-laufzeit","name":"How long does E2I run?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"E2I is not a time-limited measure but an ongoing execution mode \u2013 for as long as it is needed. The first measurable results show within 4\u20138 weeks. Many teams work with us for 6\u201312 months because the format\u2019s value builds with every decision cycle.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188218-2532fdd6","position":7,"url":"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/#faq-question-1775202188218-2532fdd6","name":"When is E2I not the right fit?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If no customer insights exist yet \u2013 then the <a href=\"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/\">Customer Insights Sprint<\/a> is the right first step. If you primarily want to learn the methodology, <a href=\"https:\/\/oberwasser-consulting.de\/en\/mastering-jtbd\/\">Mastering JTBD<\/a> is the better choice.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages\/10716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=10716"}],"version-history":[{"count":5,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages\/10716\/revisions"}],"predecessor-version":[{"id":11547,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/pages\/10716\/revisions\/11547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/media\/10715"}],"wp:attachment":[{"href":"https:\/\/oberwasser-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=10716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}