{"id":10696,"date":"2026-08-14T14:05:14","date_gmt":"2026-08-14T12:05:14","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?page_id=10696"},"modified":"2026-08-14T14:05:14","modified_gmt":"2026-08-14T12:05:14","slug":"customer-insights-sprint","status":"publish","type":"page","link":"https:\/\/oberwasser-consulting.de\/en\/customer-insights-sprint\/","title":{"rendered":"\u201cIt\u2019s all hypotheses. And that\u2019s the only thing I know.\u201d"},"content":{"rendered":"\n<div id=\"oc-redesign\"><style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&family=Roboto+Mono:wght@500&display=swap');\n#oc-redesign{--rd-navy:#0F2C4A;--rd-navy-deep:#0B2138;--rd-arctic:#89CFF0;--rd-hyper:#2E5CDB;--rd-hyper-hover:#234AB3;--rd-grey:#37474F;--rd-cool:#F4F6F8;--rd-hair:#D6DDE3;--rd-label:#6B7A85;--rd-on-navy:#D3DEEA;--rd-neg:#B3261E;--rd-sans:'Inter',Helvetica,Arial,sans-serif;--rd-mono:'Roboto Mono',monospace;font-family:var(--rd-sans);color:var(--rd-grey);line-height:1.55;}\n#oc-redesign *{box-sizing:border-box;font-family:inherit;font-size:inherit;font-weight:inherit;line-height:inherit;color:inherit;}\n#oc-redesign b,#oc-redesign strong{font-weight:700;}\n#oc-redesign img{display:block;max-width:100%;}\n#oc-redesign a{text-decoration:none;color:inherit;}\n#oc-redesign .fb{width:100vw;max-width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 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.ueber .q{font-size:24px;}\n}\n#oc-redesign .leadbox .kt-optin-form input[type=text],#oc-redesign .leadbox .kt-optin-form input[type=email]{width:100%;background:rgba(255,255,255,.06);border:1px solid rgba(137,207,240,.25);border-radius:4px;padding:13px 14px;color:#fff;margin-bottom:10px;font-family:var(--rd-sans);font-size:15px;}#oc-redesign .leadbox .kt-optin-form input::placeholder{color:var(--rd-on-navy);opacity:.75;}#oc-redesign .leadbox .kt-optin-form label{color:var(--rd-on-navy);font-size:12px;line-height:1.4;}#oc-redesign .leadbox .kt-optin-form a{color:var(--rd-arctic);}#oc-redesign .leadbox .kt-optin-form input[type=submit],#oc-redesign .leadbox .kt-optin-form button{width:100%;background:var(--rd-hyper);color:#fff;border:none;border-radius:4px;font-family:var(--rd-mono);text-transform:uppercase;letter-spacing:.08em;font-size:12px;font-weight:500;padding:14px;cursor:pointer;margin-top:6px;}#oc-redesign .leadbox input[name=kt_hp]{display:none !important;}body:has(#oc-redesign) #hero-scene{display:none !important;}body:has(#oc-redesign) .archive-container .content-col>h1{display:none !important;}body:has(#oc-redesign) .archive-container{padding-top:0 !important;}body:has(#oc-redesign) main,body:has(#oc-redesign) #main,body:has(#oc-redesign) .site-main{padding-top:28px !important;}<\/style>\n<!-- HERO -->\n<section class=\"hero fb\">\n  <div class=\"hero-l\">\n    <div class=\"hero-grid\"><\/div>\n    <div style=\"position:relative;max-width:600px;\">\n      <div class=\"eyebrow on-navy\">\u2013 Customer Insights Sprint \u00b7 Fixed price from \u20ac16,500<\/div>\n      <p class=\"hero-quote\">\u201cIt\u2019s all hypotheses. And that\u2019s the only thing I know.\u201d \u2013 Product lead, JTBD interview (translated from German)<\/p>\n      <div class=\"bracket\" style=\"margin:0 0 22px;\"><h1>Solve what really drives your customers \u2013 visibly better than anyone else.<\/h1><\/div>\n      <p class=\"hero-p\">A few properly conducted interviews are enough to discover what your customers really buy \u2013 <b>evidenced instead of assumed, in about four weeks<\/b>. We conduct them for you.<\/p>\n      <div style=\"display:flex;gap:26px;align-items:center;flex-wrap:wrap;\">\n        <a href=\"#cta\" class=\"hero-cta-main\">Request the Mismatch Audit <span>&rarr;<\/span><\/a>\n        <a href=\"#methode\" class=\"hero-cta-link\">How the sprint works<\/a>\n      <\/div>\n      <div class=\"hero-note\">Free \u00b7 no pitch \u00b7 your entry point without a call<\/div>\n      <div class=\"hero-stats\"><span><b>700+<\/b> projects<\/span><span><b>since 2006<\/b> JTBD<\/span><span><b>~4 weeks<\/b> to a decision<\/span><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"hero-r\">\n    <img decoding=\"async\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/06\/sail-thresholdcut.webp\" alt=\"Reading the forces instead of guessing\">\n    <div class=\"chip\">From the right problem to the product<\/div>\n  <\/div>\n<\/section>\n\n<!-- MODI -->\n<section class=\"sec cases fb\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">\u2013 How we work<\/div>\n    <h2>We deliver it for you, develop it with you \u2013 or enable your team.<\/h2>\n    <div class=\"cards3\" style=\"margin-top:34px;\">\n      <div class=\"ccard\"><p class=\"kpi-t\">For you<\/p><p class=\"d\">Done for you: We deliver the finished result \u2013 you get clarity without tying up your own capacity.<\/p><span class=\"link\">Full relief<\/span><\/div>\n      <div class=\"ccard\"><p class=\"kpi-t\">With you<\/p><p class=\"d\">Done with you: We develop it together on your real project \u2013 your team is in the room and learns along the way.<\/p><span class=\"link\">Together on the project<\/span><\/div>\n      <div class=\"ccard\"><p class=\"kpi-t\">Enablement<\/p><p class=\"d\">We teach it to your team so you can do it yourselves afterwards \u2013 independent of external consultants.<\/p><span class=\"link\">Capability in-house<\/span><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- VERGLEICH (Shift-Rows) -->\n<section class=\"sec tonal fb\">\n  <div class=\"wrap tonal-grid\">\n    <div class=\"tonal-l\"><div class=\"eyebrow\">\u2013 Results, not tools<\/div><h2>You are weighing your options \u2013 rightly so. The only question is: what do you actually get?<\/h2><p>The difference from the obvious alternatives is not the tool, it is the result. The same goes for AI: it scales production, not relevance.<\/p><\/div>\n    <div class=\"shift\">\n      <div class=\"shift-row\"><span class=\"shift-x\">opinions (market research)<\/span><span class=\"shift-arrow\">&rarr;<\/span><span class=\"shift-y\">real reasons to buy<\/span><\/div>\n      <div class=\"shift-row\"><span class=\"shift-x\">pitching better (sales training)<\/span><span class=\"shift-arrow\">&rarr;<\/span><span class=\"shift-y\">solving visibly better<\/span><\/div>\n      <div class=\"shift-row\"><span class=\"shift-x\">frameworks &amp; slides (consulting)<\/span><span class=\"shift-arrow\">&rarr;<\/span><span class=\"shift-y\">a verified decision<\/span><\/div>\n      <div class=\"shift-row\"><span class=\"shift-x\">more output (AI tools &amp; sales agents)<\/span><span class=\"shift-arrow\">&rarr;<\/span><span class=\"shift-y\">better decisions<\/span><\/div>\n      <div class=\"shift-row\"><span class=\"shift-x\">gut feeling<\/span><span class=\"shift-arrow\">&rarr;<\/span><span class=\"shift-y\">evidence in weeks<\/span><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BLINDFLUG-KOSTEN (Band) -->\n<section class=\"band fb\">\n  <img decoding=\"async\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2026\/04\/SAIL-GP-Stecker.webp\" style=\"object-position:85% center;\" alt=\"Forces and connections in high-performance sailing\">\n  <div class=\"band-ov\" style=\"background:linear-gradient(90deg,rgba(15,44,74,.96) 0%,rgba(15,44,74,.82) 30%,rgba(15,44,74,.03) 56%);\"><div style=\"width:100%;padding:0 48px;\"><p style=\"max-width:16ch;font-size:28px;\">One quarter of flying blind can easily tie up \u20ac300,000\u2013400,000 \u2013 without reaching product-market fit.<\/p><\/div><\/div>\n<\/section>\n\n<!-- METHODE -->\n<section id=\"methode\" class=\"sec methode fb\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">\u2013 The sprint<\/div>\n    <h2>Three phases, a clear cadence \u2013 in about four weeks.<\/h2>\n    <div class=\"cards-method\">\n      <div class=\"mcard\"><div class=\"ph\">Phase 01<\/div><div class=\"t\">Hypotheses &amp; setup<\/div><div class=\"d\">Sharpen the decision question, define the target segment and candidates, sort your assumptions. Your effort: one day with the core team.<\/div><\/div>\n      <div class=\"mcard\"><div class=\"ph\">Phase 02<\/div><div class=\"t\">Research<\/div><div class=\"d\">8\u201312 in-depth JTBD interviews. We handle recruiting and conduct them \u2013 you listen in live. Interviewing technique from the science of investigative interviewing.<\/div><\/div>\n      <div class=\"mcard\"><div class=\"ph\">Phase 03<\/div><div class=\"t\">Synthesis &amp; decision<\/div><div class=\"d\">Condense patterns, prioritise jobs, identify levers. Delivery: demand map + executive summary + one clear recommendation.<\/div><\/div>\n      <div class=\"mcard\"><div class=\"ph\">Optional<\/div><div class=\"t\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/e2i-evidence-to-impact\/\" style=\"color:inherit;text-decoration:underline;text-underline-offset:3px;\">Evidence-to-Action<\/a><\/div><div class=\"d\">Your team translates the evidence into an action plan \u2013 direction, measures and the assumptions you test first. (Page in German.)<\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- DATEN \/ WAS DU BEKOMMST -->\n<section class=\"sec daten fb\">\n  <div class=\"wrap daten-grid\">\n    <div>\n      <div class=\"eyebrow on-navy\">\u2013 What you get<\/div>\n      <h2>Your own empirical evidence, presentation-ready.<\/h2>\n      <ul class=\"deliver\">\n        <li>8\u201312 in-depth JTBD interviews with real buyers and non-buyers \u2013 recruiting included<\/li>\n        <li>Demand map: job clusters, switching forces, buying triggers, your customers\u2019 original language<\/li>\n        <li>Executive summary: ready to forward internally, straight to your management board<\/li>\n        <li>Delivery in English, German or Spanish \u2013 including mixed set-ups: research in the German market for English-speaking stakeholders, or the other way round<\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"kpis\">\n      <div class=\"kpi\"><div class=\"n\">from \u20ac16,500<\/div><div class=\"l\">net, fixed scope<\/div><\/div>\n      <div class=\"kpi\"><div class=\"n\">~4 weeks<\/div><div class=\"l\">to the executive summary<\/div><\/div>\n      <div class=\"kpi\"><div class=\"n\">max. 6<\/div><div class=\"l\">sprints per year<\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- TIER-LEITER -->\n<section class=\"sec router fb\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">\u2013 Entry points<\/div>\n    <h2>Four tiers \u2013 start where you stand.<\/h2>\n    <div class=\"cards-method\" style=\"margin-top:34px;\">\n      <div class=\"mcard\"><div class=\"ph\">Tier 0 \u00b7 free<\/div><div class=\"t\">Mismatch Audit<\/div><div class=\"d\">A 40-question self-diagnosis: where your offer misses your buyers\u2019 job logic. A documented finding, no call required. (Currently in German.)<\/div><\/div>\n      <div class=\"mcard\"><div class=\"ph\">Tier 1 \u00b7 \u20ac3,500<\/div><div class=\"t\">Diagnostic assessment<\/div><div class=\"d\">Analysis + stakeholder interviews + evidence-gap map. Fully credited towards the sprint.<\/div><\/div>\n      <div class=\"mcard\"><div class=\"ph\">Sprint \u00b7 from \u20ac16,500<\/div><div class=\"t\">Option A \u2013 1 segment<\/div><div class=\"d\">8\u201312 interviews, demand map, executive summary. About 4 weeks.<\/div><\/div>\n      <div class=\"mcard\"><div class=\"ph\">Sprint \u00b7 from \u20ac33,250<\/div><div class=\"t\">Option B \/ C<\/div><div class=\"d\">2 segments + Demand Navigator. Option C adds an Evidence-to-Action workshop (from \u20ac37,750).<\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PROOF \/ CASES -->\n<section class=\"sec cases fb\">\n  <div class=\"wrap\">\n    <div class=\"cases-head\">\n      <div><div class=\"eyebrow\">\u2013 Evidence<\/div><h2>What happens when you solve the right problem visibly better.<\/h2><\/div>\n    <\/div>\n    <div class=\"cards3\">\n      <div class=\"ccard\"><p class=\"kpi-t\">Mantrafant \u00b7 D2C<\/p><p class=\"d\">The founder knew his yoga mats were good \u2013 not why customers really bought. After the sprint: 5\u00d7 sales, 60% lower cost per new customer.<\/p><a class=\"link\" href=\"https:\/\/oberwasser-consulting.de\/en\/fivefold-increase-in-sales-with-the-jtbd-method-the-mantrafant-success-story\/\">Case study &rarr;<\/a><\/div>\n      <div class=\"ccard\"><p class=\"kpi-t\">Digital Armour \u00b7 B2B<\/p><p class=\"d\">JTBD research as the foundation for positioning and sales in the DACH cybersecurity market.<\/p><a class=\"link\" href=\"https:\/\/oberwasser-consulting.de\/jtbd-case-study-b2b-cybersecurity\/\">Case study (in German) &rarr;<\/a><\/div>\n      <div class=\"ccard\"><p class=\"kpi-t\">Bitcoin adoption DACH 2026<\/p><p class=\"d\">35 adoption stories, 1,200+ evidence cards \u2013 the first published in-depth study of the DACH Bitcoin market, using exactly this methodology.<\/p><a class=\"link\" href=\"https:\/\/oberwasser-consulting.de\/btc-adoption-studie\/\">The study (in German) &rarr;<\/a><\/div>\n    <\/div>\n    <div class=\"refquote\"><p class=\"q\">Listening is the most underrated form of customer care.<\/p><p class=\"s\">Peter Rochel \u00b7 Oberwasser Consulting<\/p><\/div>\n  <\/div>\n<\/section>\n\n<!-- FAQ -->\n<style>\n#oc-redesign .faq{background:var(--rd-cool);}\n#oc-redesign .faq-list{margin-top:32px;border-top:1px solid var(--rd-hair);max-width:920px;}\n#oc-redesign .faq-item{border-bottom:1px solid var(--rd-hair);}\n#oc-redesign .faq-item summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:24px;padding:22px 0;font-size:19px;font-weight:700;color:var(--rd-navy);line-height:1.3;}\n#oc-redesign .faq-item summary::-webkit-details-marker{display:none;}\n#oc-redesign .faq-item summary::after{content:\"+\";font-family:var(--rd-mono);color:var(--rd-hyper);font-size:24px;line-height:1;flex:none;}\n#oc-redesign .faq-item[open] summary::after{content:\"\\2013\";}\n#oc-redesign .faq-item .a{padding:0 0 24px;font-size:15px;color:var(--rd-grey);line-height:1.6;max-width:80ch;}\n#oc-redesign .faq-item .a b{color:var(--rd-navy);}\n<\/style>\n<section class=\"sec faq fb\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">\u2013 Frequently asked questions<\/div>\n    <h2>What you probably still want to know.<\/h2>\n    <div class=\"faq-list\">\n      <details class=\"faq-item\" open><summary>What do I concretely get out of this?<\/summary><div class=\"a\">You find your customers\u2019 relevant, valuable problems and solve them visibly better than the competition. The result: products customers want, and a decision basis that increases the value of your business \u2013 in weeks, not quarters.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Do you do this for me or with me?<\/summary><div class=\"a\">Both: We deliver the result <b>for you<\/b> (done for you), develop it <b>with you<\/b> on a real project (done with you) or <b>enable your team<\/b> to do it yourselves. You choose the mode that fits your pace, budget and learning goal.<\/div><\/details>\n      <details class=\"faq-item\"><summary>What does it cost?<\/summary><div class=\"a\">The price is public: from \u20ac16,500 net for one segment (8\u201312 in-depth interviews including recruiting, demand map, executive summary). Two segments with a Demand Navigator from \u20ac33,250. Fixed scope, no day rates, no renegotiation.<\/div><\/details>\n      <details class=\"faq-item\"><summary>How quickly will I see results?<\/summary><div class=\"a\">Option A takes about 4 weeks to the executive summary, Option B about 6 weeks. We fully take over the biggest time factor \u2013 recruiting the right interview partners.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Are 8\u201312 interviews really enough?<\/summary><div class=\"a\">Yes \u2013 if they are conducted and cast properly. Qualitative depth from a small, systematically composed sample beats statistical correlation because it answers the WHY. Stable patterns regularly emerge from around 6 interviews per segment.<\/div><\/details>\n      <details class=\"faq-item\"><summary>What if the sprint just confirms our assumptions?<\/summary><div class=\"a\">The anti-confirmation promise is part of the package: We test your hypotheses against real decision reconstructions, not against opinions. Confirmation only counts as a result once it has survived the attempt to falsify it.<\/div><\/details>\n      <details class=\"faq-item\"><summary>How do I justify the investment internally?<\/summary><div class=\"a\">With the counter-calculation: What does another quarter of development on unvalidated hypotheses cost? In our research, one product lead put it at \u20ac300,000\u2013400,000 of committed annual budget without reaching product-market fit. The executive summary is built so you can forward it straight to your management board.<\/div><\/details>\n      <details class=\"faq-item\"><summary>Can you research a market that doesn\u2019t speak my language?<\/summary><div class=\"a\">Yes \u2013 and that combination is rare: We deliver in <b>English, German or Spanish<\/b>, and we run mixed projects \u2013 research in the German market for English-speaking clients, or the other way round. Interviews are conducted in your customers\u2019 native language; analysis and deliverables arrive in yours.<\/div><\/details>\n      <details class=\"faq-item\"><summary>What is the Mismatch Audit?<\/summary><div class=\"a\">A free self-diagnosis instrument: 40 questions along five mismatch heuristics from our research. The result is a documented finding of where your offer misses your buyers\u2019 job logic \u2013 your risk-free entry point, no call required. It is currently available in German.<\/div><\/details>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- CTA -->\n<section id=\"cta\" class=\"sec ctablock fb\">\n  <div class=\"wrap cta-grid\">\n    <div>\n      <div class=\"eyebrow on-navy\">\u2013 First step<\/div>\n      <h2>Start with the free Mismatch Audit.<\/h2>\n      <p>40 diagnostic questions show you where your offer misses your buyers\u2019 job logic \u2013 a documented finding, no call required. The audit is currently delivered in German. A maximum of six sprints per year: if your decision has a deadline, an early start pays off.<\/p>\n    <\/div>\n    <div class=\"leadbox\">\n      <div class=\"lf-t\">Request the Mismatch Audit<\/div>\n\n\n<div id=\"kt-optin-form_huihn7aa\" class=\"kt-optin-wrap kt-strict-mode kt-form-id-form_huihn7aa kt-with-border kt-with-shadow kt-with-background kt-input-style-standard kt-theme-clean kt-theme-preset-system kt-flat-fields\" style=\"--kt-primary:#ffffff;--kt-border:#d6dfeb;--kt-text:#111827;--kt-btn-bg:#0b57d0;--kt-btn-text:#ffffff;--kt-input-bg:#ffffff;--kt-input-text:#111827;--kt-placeholder:#9ca3af;\" data-form-id=\"form_huihn7aa\" data-form-instance=\"form_huihn7aa\"><h3 class=\"kt-optin-title\">Hol dir das Mismatch-Audit \u2013 kostenlos<\/h3><div class=\"kt-optin-desc\">40 Diagnose-Fragen entlang von f\u00fcnf Stellen, an denen gute Produkte ihre K\u00e4ufer verlieren. Du bekommst einen dokumentierten Befund, den du intern weiterreichen kannst \u2013 ganz ohne Gespr\u00e4ch mit uns. Trag dich ein, best\u00e4tige kurz deine E-Mail-Adresse, und das PDF ist sofort unterwegs.<\/div><form class=\"kt-optin-form\" method=\"post\" novalidate data-gdpr-error-message=\"Bitte stimme der Datenschutzerkl\u00e4rung zu.\"><input type=\"hidden\" name=\"kt_form_id\" value=\"form_huihn7aa\" \/><input type=\"hidden\" name=\"kt_started\" value=\"1787461619024\" \/><input\n                    type=\"text\"\n                    name=\"kt_hp\"\n                    value=\"\"\n                    tabindex=\"-1\"\n                    autocomplete=\"new-password\"\n                    aria-hidden=\"true\"\n                    style=\"display:none!important;visibility:hidden!important;position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;opacity:0!important;pointer-events:none!important;\"\n                \/><div class=\"kt-optin-fields\"><div class=\"kt-field-group\"><label class=\"kt-field-label\" for=\"kt-field-form_huihn7aa-fieldfirstname\">Vorname *<\/label><input\n                                    id=\"kt-field-form_huihn7aa-fieldfirstname\"\n                                    class=\"kt-input\"\n                                    type=\"text\"\n                                    name=\"kt_field_fieldfirstname\"\n                                    placeholder=\"Vorname\"\n                                    value=\"\"\n                                                                        required                                \/><\/div><div class=\"kt-field-group\"><label class=\"kt-field-label\" for=\"kt-field-form_huihn7aa-email\">E-Mail-Adresse *<\/label><input\n                                    id=\"kt-field-form_huihn7aa-email\"\n                                    class=\"kt-input\"\n                                    type=\"email\"\n                                    name=\"kt_field_email\"\n                                    placeholder=\"E-Mail-Adresse\"\n                                    value=\"\"\n                                                                        required                                \/><\/div><\/div><div class=\"kt-privacy-text\">Wir nutzen deine Angaben ausschlie\u00dflich f\u00fcr den Versand des Mismatch-Audits und gelegentliche fachliche Impulse. Keine Weitergabe an Dritte. Abmeldung jederzeit \u00fcber den Link in jeder E-Mail. Mehr dazu in unserer <a href=\"https:\/\/oberwasser-consulting.de\/datenschutz\/\">Datenschutzerkl\u00e4rung<\/a>.<\/div><div class=\"kt-gdpr-group\"><label class=\"kt-gdpr-label\"><input type=\"checkbox\" name=\"kt_gdpr\" value=\"1\" required \/><div class=\"kt-gdpr-text\">\n                                Ja, schick mir das Mismatch-Audit. Ich bin einverstanden, dass Oberwasser Consulting mir das PDF und vereinzelt weitere fachliche Impulse zum Thema Kundenforschung per E-Mail zusendet. Meine Daten werden gem\u00e4\u00df der <a href=\"https:\/\/oberwasser-consulting.de\/datenschutz\/\">Datenschutzerkl\u00e4rung<\/a> verarbeitet. Ich kann mich jederzeit mit einem Klick\r\nwieder abmelden.                            <\/div><\/label><\/div><div class=\"kt-submit-group\"><button type=\"submit\" class=\"kt-submit-btn\"><span class=\"kt-btn-text\">Absenden<\/span><span class=\"kt-btn-loading\" style=\"display:none;\">Sending...<\/span><\/button><\/div><div class=\"kt-optin-message\" style=\"display:none;\"><\/div><\/form><\/div>\n\n\n\n<div class=\"cta-note\" style=\"margin-top:12px;\">Both fields required \u00b7 audit and form in German \u00b7 or book directly: <a href=\"https:\/\/cal.com\/peterrochel\/intro-call-with-peter-rochel-jtbd-project\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color:var(--rd-arctic);text-decoration:underline;\">intro call in English (15 min)<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What do I concretely get out of this?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"You find your customers\u2019 relevant, valuable problems and solve them visibly better than the competition. 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