{"id":1291,"count":1,"description":"The combination of Jobs to be Done (JTBD) and Value Proposition Design (VP-Design) enables companies to deeply understand their customers' needs and develop attractive value propositions. JTBD helps to identify customers' deeper desires, while VP-Design supports companies to formulate clear and appealing value propositions. The synergy of both approaches promotes the development of products and services that are both functionally appealing and emotionally resonant with customers, and can thus help increase customer satisfaction and business success.\r\n\r\nFind all related articles and podcast episodes here.","link":"https:\/\/oberwasser-consulting.de\/en\/category\/blog\/jobs-to-be-done-vp-design-en\/","name":"Jobs to Be Done &amp; VP Design","slug":"jobs-to-be-done-vp-design-en","taxonomy":"category","parent":2,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jobs to Be Done &amp; VP Design Archive &#8226; Oberwasser Consulting<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jobs to Be Done &amp; VP Design Archive\" \/>\n<meta property=\"og:description\" content=\"The combination of Jobs to be Done (JTBD) and Value Proposition Design (VP-Design) enables companies to deeply understand their customers&#8217; needs and develop attractive value propositions. 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